Chapter 396: Hynix who lost 90% of its market share
After the incident, Qin Hailang and the others began to return to Huaxia the next day.
After returning to Huaxia, Qin Hailang continued to bury himself in the company's business.
It has been a month since the days of price wars with Samsung, Hynix, Micron and other companies.
Anyway, now the three companies are miserable!
Because they haven't seen the rupture of the capital chain of the Xingchen Group, it seems to be getting more and more violent.
Samsung's corporate headquarters.
Li Jianxi looked at the report in his hand, his brows furrowed!
"Our chip market share has lost 70% in the past two months, and most of them are lost orders for high-end chips!" Li Jianxi stared at the marketing department manager in front of him, Li Zhi, and asked in a deep voice.
"Yes! Among them, the chip share of the Chinese market accounts for 50 percent! Then the European and American markets account for 20 percent! As for the 30 percent of the old customers we still retain, they are orders from those backward countries. All of them are orders that demand 20 nm or more than 30 nm. Li Zhi nodded helplessly.
Businesses in these areas are all because they don't have money, and one is because of the environment. They simply don't need chips and integrated circuits that advanced above 20 nanometers.
In Africa, for example, most of the country is using mobile phones. You can't afford to ask him to buy a smart phone.
"If this continues, it is estimated that we will lose even this low-end market. It's only been less than two months. Li Zhi said with a bitter face. The snatching ability shown by the Xingchen Group is really too perverted. The main thing is that the other party's products are too good.
If everyone is a 14nm product, the quality of their products is better than yours. And the price is the same as yours!
The key is that now Samsung has cut prices twice, and there is basically no profit to do.
"What about the integrated circuit market? Li Jianxi asked in a deep voice.
"We have also lost 60% of our market share in integrated circuits. Among them, all the Chinese market was lost, directly accounting for more than 40% of the ......"
Listening to the bad news, Li Jianxi felt that his head hurt very much.
"What about the Xingchen Group now? Are they still sold at the same price as us, and are there any obvious fluctuations in the capital chain?" Li Jianxi continued to ask.
"Yes, the other party has also lasted for 2 months! Li Zhi said truthfully.
"Hmph, I don't believe it can last for half a year!" Li Jianxi is still very confident in his company's funds. No matter how bad it is, there is a Samsung Group behind it.
The boss has spoken, hold on, you must kill the Xingchen Group!
"Yes, president, I also think that Xingchen Group is now a hard support, and it won't last long. Li Zhi echoed.
............
Micron headquarters.
"Boss, in the past two months, our chip orders have lost 89%! Since half a month, our turnover has begun to enter negative growth. ”
"The Chinese market has been completely lost, and the European and American markets have also been seriously lost! And we have been selling chips at cost prices for more than a month. As a result, there have been some problems in our capital chain. If it goes on like this, it will be more than a month. We're going to have to think about layoffs. Several of its factories often have no orders for production!"
"Many of the middle and high-level backbones are starting to panic. ”
"I don't think we can beat Xingchen Group in a price war!"
"Nonono, I think we should keep going. Look at Samsung and Hynix are still holding on. This time, the three of us joined forces to resist the Star Group. Are we going to give up so quickly?"
"I think it's better to open up the low-end market quickly or compare prices. The technology of Renjia Xingchen Group has reached 1 nanometer technology. We're still stuck at 7 nanometer technology......"
............
Hynix headquarters.
"Bang!"
After listening to the report, Li Xianghe, vice president of Hynix, slapped the table with a slap on his face, and his face showed anger: "The chip we are proud of has lost 90% of its market share in just 2 months. What do you do in the market? Even if our technology is not as good as Xingchen Group, even if our products lose their competitiveness. But you can't lose it so quickly!"
"Mr. Vice President, it's not that we don't work hard. It's that Xingchen Group's ability to dig into the wall is too strong. I don't know how they have all of our customer profiles. They go up one by one to find our regular customers. Our old customers have all defected. The marketing manager said with a bitter face.
"There is a ghost in our company?" Li Xianghe frowned.
"This ......" A group of high-level people, you look at me, I look at you, no one dares to speak.
"Hmph! If we continue like this, we will have to choose layoffs if we don't get better in two months!" Li Xianghe roared. Now there are a lot of chip products piled up in the warehouse that cannot be sold. At the same time, several of its factories are in a day when there are no orders to do. However, the wages of employees will continue to be paid.
The rent of the factory must continue to be paid!
We will continue to pay for all kinds of maintenance expenses.
The key is that in the past two months, they have been fighting a price war with Xingchen Group, and their products have not been sold without making a penny. There are even some orders that are losing money due to some problems.
Anyway, I've been eating my old book for the past two months.
No matter how thick the old book is, it will take GG to eat it like this.
"Boss, what do you say about our SK Group?" asked a senior executive.
"Well, our parent company says that if we continue like this, we will be sold! Our company will either be bought by someone else or face bankruptcy. "Li Xianghe didn't have a good airway.
This sentence is to put everyone at risk at the top of the hierarchy here. If the company is bought or goes bankrupt, it is not good news for them.
"Let's figure it out!"
"Alas~"
............
Qin Hailang has always been called the Red Queen and monitored the situation of these three companies.
He would pay attention to the report of the red queen almost every few days.
Seeing that these three companies are not getting worse day by day, he is very happy in his heart.
"Well, it's not long before we kill them. Qin Hailang said secretly in his heart.
"The chip side is going well, and my integrated circuit side is also making good progress. It seems that it is a double cannon!" Qin Hailang touched his chin and muttered to himself. Now his Xingchen Group has undoubtedly become a world giant in integrated circuits, chips, and semiconductors. Whether it's technical or otherwise.
In the next year, this area can bring him great wealth!
That's $300 billion in turnover.
Even after the cost is removed, he estimates that he can make tens of billions of dollars. The profit reached tens of billions of dollars, which is the profit level of a Fortune 500 company.