Chapter 206: 100 million is not too little, 1 billion is not too much
The days passed, and it was the end of March in a blink of an eye.
During this period of time, Tianyi Technology has been developing steadily and rapidly, following Hanyi's strategic policy of online and offline development, the company's single eleven physical stores have grown from the original 3 to the current 5, basically there is one in every district of Jinling.
This is offline, and after the online has strong people to join, they have begun to "conquer the city" everywhere. Tianyi and many large media such as BD, Xinlang and Tengxun have also had strategic cooperation.
The biggest credit for this belongs to Shen Xin, BBK's early investment in these online media was a lot of money, as the former COO of VIVO and OPPO, she is naturally very familiar with the heads of the advertising departments of these large media.
Let's chat, talk about the current situation, meet and have the opportunity to come out for tea together, and the tens of millions of orders are negotiated.
Tens of millions of advertising dollars, in the eyes of ordinary people is a remarkable number, but in front of several large online media is really nothing, change the company, let alone the person in charge of the advertising department, find a business manager to talk to you is considered to give face.
On the other hand, "Single Eleven" is no longer limited to digital products, but has begun to focus on the concept of high-tech products, such as model aircraft, such as robots, such as VR/AR products, etc., in an effort to shape Single Eleven into a high-tech product network.
In addition to Shan Eleven, those companies that came to negotiate AR software and hardware business, Shen Xin did not see all of them like Zhangqiu, but selectively selected three or four cooperation partners according to Han Yi's development focus, all of which are unique in the software industry, including Jinling's kilometer company and Xiaomi, which took the initiative to find the door.
To be honest, for several major mobile phone manufacturers and sellers, Han Yi has grievances in his heart, and when he was 1.11 last year, several major manufacturers took a salary from the bottom of the kettle, and almost didn't cut the single eleven in half. And putting aside OPPO's promotion fee, Shan Eleven didn't make any money in that event, and he made a wedding dress for Tianji.
It is precisely because of this that he has not seen any manufacturers who have put pressure on him before.
However, Han Yi's childish behavior is a bit ridiculous in Shen Xin's opinion, there are no eternal enemies in the mall, only eternal interests. Tianyi itself has already made a big move, how can it be unique in digging its own grave? Of course, it is necessary to pull more companies to act as shields.
Jinhan Optoelectronics, Jinling "First Optoelectronics", OPPO, Xiaomi, and Huawei, which Hanyi is extremely unwelcome, have all reached a consensus with Tianyi Technology on multi-channel cooperation.
......
On the morning of April 1, Han Yi received a call from Shen Xin.
"There's no money. ”
Han Yi, who was having breakfast in the noodle shop at the entrance of Qinghe Jiayuan, asked, "What's the money?"
Before she could return to Han Yi, she exclaimed, "What, isn't there still more than 80 million in the account at the beginning of the month, why did it run out in a month?"
The customers in the noodle shop looked at him, and when they saw Han Yi's age and dress, they knew that it was 80 million "happy beans".
Han Yi also realized that his voice was a little louder, so he lowered his voice and said, "Sister Shen, can you save some flowers." I just got this money from Jin Han a few years ago, so it's good for you to finish it before it arrives in two months. ”
Shen Xin was a little dissatisfied, "What do you mean by me giving me a ho, now that the company is developing, it naturally needs to be invested." When Ah Li and Jingdong expanded, they had to burn more than 1 billion yuan a year, where is this money?"
"No, don't, don't, I'm not going to have a three-legged stand, let's just take a position in the market segment. ”
Shen Xin, who was on the other side, said with a tone of disdain: "You want to, but that's impossible, Shan Eleven is a big gap between Dangdang and Jumei." ”
Han Yi asked, "How much worse?"
Shen Xin explained to him, "On the monthly ranking last month, Dangdang, ranked 17th, had 5.7 million monthly active users, 15th Jumei Youpin 6.02 million, and 14th Chuchujie 6.46 million, with an average monthly active number increase of 9.7% month-on-month, while Shan 11 ranked 31st with 2.03 million, an increase of 75% month-on-month. ”
Han Yi was still very happy when he heard this. The battle of e-commerce platforms has always been fierce, and the monthly active users reached 2.03 million in more than two months without financing, which is already a very terrifying number.
Shen Xin didn't know Han Yi's thoughts, and thought he was unhappy, and explained: "Although we are only ranked 31st, last month's monthly sales have exceeded the sum of Amazon shopping and beauty, reaching 730 million. ”
"Well, that's good. ”
Hearing his affirmation, Shen Xin said: "Now that Shan Eleven has developed to a bottleneck, if you want to continue to grow bigger, you must carry out Series A financing, and it is not realistic to rely on yourself to inject capital." ”
Han Yi subconsciously resisted financing, and Shan Eleven, who he carefully cultivated and developed step by step, didn't want others to pick peaches easily, so he asked: "How much money do you need?"
"100 million is not too little, 1 billion is not too much. ”
“...... I know. Han Yi hung up the phone speechlessly.
While eating noodles, he was thinking about where to get money, and at this moment, he somehow remembered the words of the big man.
"The website has to be smashed with money, and the child is reluctant to be a wolf. Hire a few scolding gunmen with high salaries, and then find a few cultural celebrities as targets, and whoever is on fire will extinguish whom! What does the website rely on? It depends on the click-through rate, and the click-through rate goes up, and the next house will follow, and how much money you smash in, and then add a few more and sell it directly to the next family.
I'll also tell you, if someone talks about an acquisition, they will cash out immediately, and you don't have to talk about giving you shares. If you are interested in investing 8 million to 10 million, I dare not say more, I guarantee that you will earn 100 million a year. I'm talking about dollars......"
Thinking about it, Han Yi couldn't help but laugh. Shan Eleven Digital has also smashed more than 100 million before and after, and according to the current monthly active users, it is no problem to sell two or three hundred million.
Of course, he couldn't cash out.
But if you don't have financing, where do you find development money? Do you really need financing?
Although several projects in the laboratory have broad development prospects, they will be difficult to realize for a while and a half, as for the first generation of ATOLED, Jin Han has not yet gone to the production line, so naturally there is no way to talk about the technology licensing fee.
He thought of the second-generation ATOLED. Once AMOLED, which does not require electrical compensation, is launched, those NOR manufacturers will really scold "mmp", and many small companies will close their doors because of this.
The mall is cruel, he doesn't care if it goes out of business, he is now thinking, is it in the form of authorization or a one-time buyout?
Authorization can be trickle-down, and a one-time buyout can get development funds.
In the final analysis, the AMOLED plate for mobile phones is too small, and if all OLED products must bring a NOR memory as electrical compensation, Han Yi will not consider buying out anything.
As for now, let's buy out!