The shared bicycle was handed over to Nobita and Zhu Chuan to watch, and Han Yi was also very relieved.

Zhu Chuan won't say anything, but he believes that Nobita will complete the things he explained without a little discount. As for the simple reason, he saw a burning adoration in his eyes.

The object of this worship is not so much him as money.

It's good to love money, how many people in the world don't like money? As long as it is obtained through legitimate means, he feels that there is no problem.

Nobita likes money, so he doesn't have so many questions, he says what he says, and compared to Nobita, most people will covet his secrets outside of work, such as asking him how much money you have now, why do you have so much money, where does your money come from, etc.

To be honest, Han Yi likes Nobita's character.

It's a pity that people are too "smart" now, and there are fewer and fewer "fools" like Nobita.

......

When the two of them were chatting by the charging network, a passing student came over and asked the construction workers what was being installed here, and they were very happy when they heard that it was a shared motorcycle.

Han Yi walked over and said: "What's so good about motorcycles, it's better to rent a shared bicycle! ”

The man with glasses looked at him and smiled: "Dude, you are the trust of the bicycle company, right? Let me tell you, you are a soldier on paper, and it is okay to ride a bicycle to exercise and exercise, but if something really happens, the motorcycle is the king." ”

The man with glasses didn't bother to tell him, asked the construction master when it would be installed, and then left happily.

Han Yi explained two more sentences to Nobita, and also left with a honey smile.

......

There was also a public class on economics in the morning, which I didn't plan to attend, but the old professor's humorous teaching style and often brought up some hot topics for everyone to discuss, so it was very popular, and many students who did not take his course also went to audit.

The front and middle rows of the lecture hall were already full, and the back seats were also black.

Han Yi found a seat and sat down, turned his head to look, and didn't see any acquaintances.

A few minutes later, the old professor in a dark red suit and in his sixties walked out of the back hall, and the hum quickly fell silent with the professor's pace.

Coming to the podium, the old professor patted the microphone, and then looked around the big classroom, with a kind smile on his face, "It seems that there is no need for a roll call." ”

"Hehe......" There was a good-natured laugh in the classroom.

"Okay, so let's move on to the added value of branding today. As he spoke, the old professor opened the slides, and the words "added value" appeared on the screen.

"Everyone should know what brand added value is, right?"

"Yes. But it's not very clear......"

The old professor said with a smile: "Some students said that they knew but they didn't know very well, and I believe this statement represents the voice of the vast majority of people." ”

"It's true that many people have the concept of brand added value in their minds, but they don't know how it comes about, what its forces are, and what marginal effects it will have. So let's talk about it in depth today. ”

There were some enlarged black fonts on the screen, but they were for the students, and the old professor didn't look at the screen at all, and there were no handouts on the stage.

"Brand added value is the intangible value that a brand attaches to the tangible value of a product in various ways. Intangible value and tangible value exist at the same time. It is the spiritual enjoyment of consumers established on the basis of the material function of the product. ”

In a nutshell, brand added value is an intangible value based on the product itself. ”

Speaking of this, the old professor paused, "Then how did it come about?

"There are more people pretending to be forced, and it comes out. ”

"Haha......" The big classroom burst into laughter, and Han Yi in the back row also laughed.

The old professor also smiled: "Hehe, what that classmate said is basically consistent with the facts." Due to the different levels of their own consumption demand, they have different views on the use value of the same type or even the same kind of goods. ”

For example, some people need to highlight their wealth and status, or to reflect individuality and fashion, or to gain the respect and admiration of others, etc., so as to obtain spiritual pleasure and satisfaction. And this different demand is the process of the gradual formation of added value. ”

The old professor spoke more civilly, but the students in the audience laughed along with him.

"Let's talk about its forces......

Han Yi in the back row became deeper as the old professor's lecture deepened.

"Brand added value" is a very powerful thing, and the same product, after putting on this coat, is likely to be worth ten times and a hundred times in an instant.

There are many such examples, such as mineral water, such as cars, such as mobile phones and computers, such as clothes and bags, and so on.

By extension, first-class enterprises do standards, second-rate enterprises do brands, and only third-rate enterprises sell products.

If he wants to build a sports club in Jinling and make a lot of money, he needs a brand, and he needs to make people feel that only coming to his club is a status symbol.

But now rich people are well-informed, it is not easy for them to recognize his brand, in addition to their own hardware facilities to be excellent, they mainly have to work "software", which is very important.

......

As the bell rang for the end of class, Han Yi walked out with the crowd, and on the way he kept thinking about how to form a brand effect.

It is necessary to go along with sports, not to be conventional, but also to let people have a spiritual enjoyment.

I thought about it for a long time and didn't come up with any ideas, so I had to go back and think of a way to apply it to the manufacturer.

At this moment, there was no road ahead, and he looked up and found that he had actually followed the "Four Seasons Garden" in the southeast corner.

The Four Seasons Garden is also known as the Eternal Spring Garden because of its blooming flowers and ornamental trees throughout the year. Just like in the Four Seasons Garden at this time, clusters of pink tea plums, white ginger flowers, and bright rock trees look purple and red, and they are beautiful.

Han Yi was surprised how he could have followed this side, and then remembered that there had always been a girl in dark blue clothes walking in front of him in the afterglow, and then he had been following this side.

I turned my head to look for it, and sure enough, there was a girl standing behind the fig tree not far away.

He shook his head amusedly, and then prepared to leave.

Before leaving, he glanced at the girl who had been with him for a long time, and then Han Yi couldn't take a step anymore.

The girl wore a dark blue brocade dress, the skirt was printed with pale pink plum blossoms, and the purple hairband gently splashed ink on her hair, which was softly draped behind her head, and a few strands of green silk jumped playfully in her ears with the wind. The whole person exudes an indescribable classical beauty, which makes people can't help but take a peek at their faces.

As if sensing that someone was looking at her, the girl subconsciously turned her head.

Looking back and smiling, the six palaces have no color.

In an instant, Han Yi's chest seemed to have been hit by a sledgehammer, and his heart was beating wildly.

He smiled stiffly and nodded.

The girl's star eyes smiled, bowed her head slightly, and then turned her head to continue watching a girl in the garden paint.

Resisting the urge to know everything about the other party, Han Yi forced himself to walk step by step in the direction he came......