Chapter 120: Al's Considerations

In general, Al is very respectful of Sasha's opinion. Pen %Fun %Pavilion www.biquge.info and listen is clear, partial belief is dark, not to mention that he is a complete layman in business. But this time he made his own reasons.

The first is that he is sure of victory, and after a long period of experimentation, the electric light can be stably lit for more than a month. Secondly, he asked Sheldon, who had analyzed in detail the various magical beasts of the Northern Giant God Mountain Range, and Sheldon told Al that there were no magical beasts that could continue to burn for more than a month, and those magical beasts that were born to use fire-based magic could not, and the most burned magical beasts could only burn for five to seven days, and Al was very relieved of Sheldon's profound knowledge. Although Auston has been immersed in this field for a long time, he is only a mortal after all, and Al does not think that he can compare to the specialized research of a mage like Sheldon.

Therefore, Al is full of confidence in this gamble and thinks that he is sure to win.

Another important reason is that the production process of the lamp itself is too complicated. You must know that this kind of electric light is actually a magical creation, and its core is the Sheldon circle, not the production of large industries. And there are very few mages who can arrange Sheldon's circle, and Al can't let Sheldon or Old Mage Potter make electric lights specifically for him, so every lamp needs to be made by Al himself.

This means that this kind of electric light cannot be mass-produced, and Al has already decided to sell this electric light as the most expensive luxury, so the main seller of electric light has been determined: aristocracy. Al can't even sell these lights to merchants who can afford to pay a lot of money, as this would lead to the "cheapness" of the lights.

In order to ensure the uniqueness and high value of electric lights, he had to fix the source of the buyer: both money and status.

The same glass of clear water, in the river and the desert, the value is naturally different. The same coin, as a currency in circulation at that time, and the value of antiques thousands of years later, are naturally different. The same pair of chopsticks, used by civilians and used by the emperor, the value is obviously not the same.

In many cases, the value of a person or thing is not determined by itself, but by others.

The so-called value is the "price" set by others first, and then the "value" that is finally set.

How to make electric lights enter the eyes of the nobles and replace the lamp oil that has been used since ancient times? Al also thought about this for a long time, of course he could go to the princess, if the lord spoke, electric lights would immediately become a new trend in Hawley.

But Al knows very well that friendship is not family affection, not love. There are contacts and contacts, there is giving and giving in order to maintain this kind of feeling, only if you ask for it and do not pay, this love will sooner or later turn into hatred, and the gains outweigh the losses.

Therefore, he was reluctant to seek the help of Princess Sophia, and of course whether there was such a boring pride as machismo or not, I am afraid that even Al himself could not tell.

And Al himself doesn't have enough fame in Hawley to promote it, and besides, he now spends a lot of energy on studying magic, and even refuses a lot of daily entertainment, so how can he have the leisure to fly and waste time in the circle of nobles. If he wants to put down his body and "beg" those nobles to use his products, Al really can't pull that face, and the glory of the Iron Thorn Family doesn't allow him to do so, so he is in a predicament.

This doesn't work, that doesn't work, after thinking about it, Al finally came up with a way, that is, in turn, let those nobles come to "beg" him, let them cry and shout and beg to buy electric lights, so that they can not only get benefits, but also gain face.

How do you do that? Of course, we have to capture the psychology of these aristocrats. What they care about most is the reputation of their family, and they often go online for a little thing, and they want to die or live.

How can we maintain the honor of our family? After there is no war to show our strength and bravery, there is only an endless amount of material comparison that can highlight our superiority. If you wear a dress made by a well-known tailor today, I will wear one too, and the materials will be more expensive. I had eaten a dish at the banquet today that I had never tasted before, and I must ask the chef to copy it when I return so that I can entertain the guests in the future. In this way, they maintain their so-called "self-esteem" to avoid being ridiculed, and if someone or a family has a problem, they will be ridiculed and ostracized by the entire upper class, and lose their golden glory.

In fact, to put it bluntly, it's like elementary school students who compare with each other, today you wear a pair of Nike sneakers, then I'm going to wear a pair of Adidas tomorrow, you get a new school bag, then I want to change to a better look. After removing all the false and empty words of glory, history, and bloodline, what remains is actually ridiculously hypocritical and naïve, but this is the cornerstone of human society, the operation of the entire kingdom, the unspoken rules that everyone tacitly assume, and the nobles maintain their own "laws". All of them are like wind-up dolls, staging joys and sorrows, love and hatred under the established rules.

So Al decided to fight in a roundabout way, using Taizu's strategy of "surrounding the city from the countryside", to make a "big news" in Manny District first, and to stir up the best concept of the electric light of the Western Merchant House to the whole city, just like cooking a big dish, and first make preparations such as hot pots. Although Hawley and Manny are not connected to each other, there is no impermeable wall in the world, not to mention that the two districts are closely connected in the first place, otherwise where would the rumors of the market where the young masters and young ladies laughed and talked about at the ball came from?

Waiting for this news to ferment for a while, especially after the nobles' constant supplier Auston himself admits defeat, it can make the best concept of the Westside Merchant Light deeply rooted in the hearts of the people and hoist the appetite of the nobles.

Another good time to associate the use of electric light with the family honor of the aristocracy, such as "The best electric light can only be used by the noblest family." Unconsciously preaching this idea, those nobles will compete for electric lights like bees smelling flowers and swimming fish smelling bait. At that time, El will not only have a lot of money, but also gain a lot of favors, which can be described as killing two birds with one stone, which will be of great benefit to him to gain a firm foothold in Shenghui City.

Naturally, Al can't talk to Sasha about these rebellious views of the aristocracy, and he has one last reason. That is, he really didn't have any more energy and time to devote to the Colosseum, and then set up the Colosseum after the electric light, and when the Colossus was on the right track, he retired and devoted all his energy to magic.

He had a hunch that the building was about to topple, so he couldn't agree with Sasha's steady, step-by-step business philosophy, but decided to take a different path, stand out from the crowd, and take a shortcut to rapid business success, so he had to take another gamble.

It's like a gambler, with more and more chips in his hand, but under the threat of the dealer, he keeps pressing his entire wealth on the gambling table, and he can't accept it when he sees it, and he retreats. Either you win over the experts and win big, or you lose everything and go bankrupt.

There is no second road to choose from.