Chapter 297: Short Video APP Plan (Asking for Votes)

Under the leadership of the front desk staff, Liao Yufan walked into the mysterious and radiant Tianyi Technology Company.

"Miss Liao, please come here. ”

Liao Yufan looked around and found that the "tsundere" Tianyi Technology was not as magnificent and extraordinary as she imagined, and it looked very ordinary.

The usual lattice office area is covered with leather floors on the floor, and the departments are separated by plasterboard.

The only thing that seems unusual is that every department is full of people, and it seems very busy, and the phone calls are coming and going, and the sound of discussion is in the ears.

Liao Yufan, who was holding the microphone and interview notebook, and the photographer who was carrying the photographic equipment, had a curious look on their faces.

"May I ask how many employees you Tianyi have now?"

The front desk who walked in front said, "The headquarters? There are 470 people in the headquarters now, and some of them have been transferred to the branch." ”

"What about the total?"

The female receptionist smiled: "This is not clear, there are about 1500-2000 people." ”

Liao Yufan asked again: "What about the salary? The outside world has always said that your Tianyi is now the highest salary in the entire Jinling, can you tell you what the maximum is? ”

Unlike many companies that adopt confidentiality regulations, and even disclose their own companies will be punished, Tianyi does not have this statement.

It's all based on technology and ability, if you are envious and jealous, you will go up, and if you can't do it, don't be jealous of other people's high wages.

The female receptionist said: "The salary in the laboratory is the highest, with an average monthly salary of 8-100,000 yuan;

The R&D department is almost there, about 5-80,000 yuan;

Ordinary technicians and salesmen range from 20,000 to 50,000 yuan. ”

Liao Yufan asked, "What about you?"

"I'm ......"

The front desk was a little embarrassed and said: "There is also a tax after removing five insurances and one housing fund, and it is about 12,000 to 15,000 per month." ”

"Ahh It's so high!"

Liao Yufan exclaimed and couldn't help asking, "You...... Aren't you the front desk?"

It's no wonder that Liao Yufan was amazed.

Don't look at the reporter sounds quite lofty, in fact, it is far from as beautiful as outsiders see.

Taking an ordinary reporter like her as an example, after deducting the messy expenses, she gets three to five thousand yuan every month.

As for the benefits, benefits, etc., that is the treatment only available to reporters of popular columns and TV stations.

An unpopular reporter like her, who is not close to her uncle and grandmother, has to make three appointments if she wants to interview others, let alone give any benefits.

The unit also gives some salad oil, towels, soap or something during the New Year's holidays.

In the two years since I entered the industry, the most expensive gift I have received is a 1,000 yuan gift certificate from a start-up technology company in Jinling.

The 1,000 yuan was handed over to the public after he went back, and he was taken by the deputy editor-in-chief to please his little lover.

And now?

A small company front desk, no technical content at all, the monthly salary is as high as 15,000, what kind of international jokes?

Regarding the contempt in Liao Yufan's words, the female receptionist smiled and did not speak.

......

In the large conference room, Han Yizheng had a meeting with several main persons in charge of the company.

Shan Eleven received a $50 million capital injection, and the expansion plan was on the horizon.

Now the question is how to expand?

The cost of stores is high, and the operational risk is high. Such as rent, transfer fees, renovation fees, utility bills, etc.

Under huge cost pressures, blind expansion comes at a cost.

However, offline physical stores play an indispensable role in solving shortcomings such as user experience, after-sales service, and improving brand image.

After consumers get to know your brand when they go shopping, they are likely to choose your brand the next time they shop online, out of their awareness and experience of the brand.

In addition, Han Yi laid out the offline in advance, mainly for the future.

If it is said that "e-commerce wins women", then enterprises are "channels win the world"!

However, several leaders also have their concerns.

Lei Ming, general manager of the marketing department of Shan 11, said: "Mr. Han, I think the main goal is to develop online sales;

The offline physical store occupies a lot of capital, the recovery cost is slow, and the cross-regional market environment is also a great test, so it is too risky to rush forward. ”

Several other responsible persons also unanimously agreed.

Han Yi leaned over his cheeks and pondered.

It is a fact that offline physical stores burn money, but online development has reached a bottleneck, and further development will touch the interests of several e-commerce giants, and it will be a bloody storm at that time.

He is not afraid of fighting, but he has not yet reached that point, and Tianyi still has one shortcoming - the means of payment.

It's a very stupid thing to have a hard line with a few major e-commerce giants without a means of payment.

Han Yi asked Shen Xin, "What do you think?"

Shen Xin thought about it and said: "Otherwise, let's send people to a few regions to inspect the market environment first?"

The reason why the store in Jinling can gain a firm foothold is actually thanks to the company's influence, otherwise it would still be in a state of loss. ”

Han Yi knew that Shen Xin was telling the truth.

Brand recognition also has a great impact on offline physical stores, and if you change to other cities, without the signboard of Tianyi, Single Eleven will definitely not be as easy as it is now.

Seeing that Shen Xin didn't agree with it, Han Yi said, "Okay, the store issue is on hold for the time being." ”

After everyone left, Han Yi left Shen Xin and Yu Wei behind.

Yu Wei is now the director of the Tianyi project department, and the original business department has also been merged into the project department.

Han Yi handed the documents that had been pressed under his elbows to the two of them.

"How about you take a look?"

The two of them opened the file, and the title page read "Short Video APP Market Research Report".

Shen Xin's brows frowned unconsciously, and he raised his head and asked, "What do you mean......"

Han Yi said directly: "I want to make a short video APP.

With the increasing pressure of life and work, people no longer have the energy to watch those lengthy videos, but are more and more interested in those short videos.

Last year, Xinlang invested $120 million in the second auction;

Tengxun invested $350 million in Kuaishou;

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And Tudou, a subsidiary of Ali Bar, is also fully transforming into a short video network.

These all show that video content is now on the cusp of transformation;

Our company wants money and technology, so why can't we participate in it?

Not only to participate in one foot, but also to become the largest batch of dark horses in the industry!"

Shen Xin was used to Han Yi's mistake when he thought of it, and asked, "Then where are you going to start?" is it to copy the Kuaishou model or the Douyin model?"

Han Yi said: "I studied Kuaishou last night, but in fact, aside from those controversial topics, the team behind Kuaishou is very similar to our company, with 500 employees, of which 80% are engineers.

The founders, Su Hua and Chen Yixiao, are also from a technical background, they attach great importance to technology, and after GIF Kuaishou transformed into a short video application, the algorithm has always been the core of the platform;

Kuaishou has no manual content editing, no celebrity orientation, and no celebrity, everything is done by machine algorithms.

In addition, the Kuaishou screen is also very concise, with only three columns: "Follow", "Discovery", and "Same City", and this interface has not changed so far.

We can all learn from these things.

As for the content, I think it's better to lean towards Douyin.

But it's still the same sentence, those who learn are born, and those who are like people die!

Our company lacks nothing, and technically it is even more crushing Kuaishou, if we can't make a popular APP, then we can all hang ourselves collectively. ”

Shen Xin smiled: "You're done, what else do you want me to say?"

"Hehe......" Yu Wei couldn't help laughing.

......

After the meeting, Han Yi cleaned up and prepared to leave the company.

As soon as I arrived at the gate, the front desk came over and said, "Mr. Han, reporter Liao of the Yangtze Evening News is waiting for you in the office." ”

"Reporter?" Han Yileng paused for a moment before remembering the interview.

Looking at the time, it was already half past three, and I was almost in time to go back for dinner.

Turned around and walked back.

In the chairman's office, Liao Yufan has been waiting for almost 2 hours, he has drunk three cups of coffee, and he has been to the toilet twice, but Mr. Han has never appeared.

Liao Yufan's mood has calmed down from the excitement at the beginning, and he is even in the mood to look at the office environment.

As the chairman of Tianyi, Hanyi's office is very simple.

The room is about 20 square meters, and the decoration is very ordinary, with an imitation mahogany desk with an Apple notebook on it, and a whole row of bookshelves against the wall on the left side, which are full;

In addition to these, there are some indoor bonsai, and a small wine cabinet with some Chinese and foreign wines, and there is nothing in other offices.

Such an office, among the subjects interviewed by Liao Yufan, may be the most "shabby" chairman's office.

"A weirdo. This is Liao Yufan's evaluation of Han Yi.

As far as she knows, Tianyi is not short of money, and it has developed to this point today, and others have taken the initiative to "send" money for them to spend.

It's a bit incredible that such a bullish boss can't decorate the faΓ§ade well.

Just as Liao Yufan was thinking, the office door was pushed open, and the young man she didn't know how many times she had seen the photos walked in from outside.