Ying Shuai was surrounded by reporters early in the morning, and he was a little confused, he didn't care about the box office yesterday, although the pre-sale box office reached more than 80 million, but it was not a one-day ticket, plus the restriction of the film scheduling rate, he never thought that the box office could break 100 million on the first day.

But when the reporter handed over the box office data, he glanced at it, and the headline on the Eagle Eye data was ""Huang Feihong" broke 100 million at the box office on the first day, creating a new history".

What's the situation, when the first-day film scheduling rate reached more than 80 percent, the fast story failed to exceed 100 million at the box office, and Huang Feihong's 45 percent film schedule exceeded 100 million?

Although Yingshuai is not clear about the situation for the time being, he also knows that this news is enough to make Yingshuai Pictures the hottest news object today, and since the authenticity of the news has been determined, he naturally has to talk a few more words.

Ying Shuai said: "I am very happy to get off to a good start, and I think that the recognition of my work by the audience is the proudest thing for all directors." ”

"And what are your box office expectations for this film?" the reporter asked.

Yingshuai glanced at the reporter with appreciative eyes, the female reporter's eyes were charming, Yingshuai saw her appearance clearly, and was so frightened that she quickly corrected her attitude, how can I have the idea of unspoken rules, to be honest, this looks too different.

"The meaning of life is to constantly challenge myself, and I think I have to improve my record a little more. Ying Shuai smiled.

If I am not mistaken, the box office of the Flying Eagle Project should be 1570 million, so do you mean that Huang Feihong's box office target is 1.6 billion?" the reporter said.

"Well, it's better to set an auspicious number, such as 1.8 billion, or just make up a whole number of 2 billion. Ying Shuai said lightly.

Then he smiled and said: "Of course, I'm just joking, Huang Feihong's production cost is calculated according to the trilogy as a whole, the cost of the three films is 200 million, and we have made a lot of money at the box office of 500 million on average, this is my goal, of course, if I put pressure on myself, I hope the trilogy will get off to a good start, so Huang Feihong's box office target is one billion." ”

The reporter pouted, with an expression of who believes, breaking 100 million on the first day, and the total box office target is only 500 million?

So they were very consistent in crafting the headlines.

"Ying Shuai said that Huang Feihong's box office is directly two billion!"

Of course, there are also conservative reporters who don't dare to blow for Yingshuai, so they didn't write specific numbers directly, and his title was.

"The handsome man said that Daming has no opponent, his opponent is only himself!"

Yingshuai couldn't help but have a toothache when he saw this news, this is to circle hatred for himself, making it seem like he is the enemy of the world, even if labor and management are lonely and seeking defeat, they don't dare to say so.

"Ying Shao, please talk about it when you are interviewed in the future. Li Xingyun said angrily.

Yingshuai wants to cry without tears, is this what I said? However, he directly blacklisted the media that broke the black information and provoked the trouble, and Yingshuai Pictures will not accept their interviews in the future.

"But what's going on with the box office exceeding 100 million on the first day this time?" Ying Shuai ignored Li Xingyun's complaint and asked directly.

Li Xingyun is still very active in business, so he told the cause and effect.

It turns out that Huang Feihong's hot market yesterday, even scalpers have been released, and there is no reason for the theater chain not to be blushing, what should I do? Compress the number of other films, Huang Feihong's original two films Huang Feihong and Catch Fast Story, occupy ninety percent of the film schedule, and only two percent of the films that squeeze other films are squeezed, and Huang Feihong's film schedule has risen to 53 percent.

The sequel to the story is currently quite popular, and the background of Huanyu is also deep, and the theaters don't dare to squeeze their film schedules on the surface, but the theaters still have a trick, plus screenings!

In the memory of the heroes of the original time and space, the situation of Jiaying only appeared in the early eighties, when the number of theaters was extremely limited, and TV was not popular, and movies could be said to be the first entertainment activity at that time, so once a phenomenal movie like Shaolin Temple was listed, there would be a situation where it would be difficult to find a ticket.

But later, with the gradual popularization of television, everyone will choose to surround the TV at home, and there are fewer people watching movies, plus piracy rampant theaters have even suffered large-scale losses, and they have been shut down, and the situation has not been reversed until two thousand years later, but until the handsome crosses over, no matter how popular the film is, it is impossible to have a full house, and at most it will be 100% attendance during the prime time of holidays.

The number of additional screenings in the theater this time is actually only for Huang Feihong, and other films have not even been on the wheel of a big hit film such as the sequel to the quick story, so don't look at Huang Feihong's film scheduling rate on the surface is still 53%, but the actual increase in the number of additional screenings of about 10% in theaters directly pushed its actual film schedule to more than 60%, but it still did not fully meet the audience's viewing needs.

In fact, although Yingshuai attaches great importance to network propaganda, he actually underestimates the effect of network propaganda in this time and space, and the marginal effect of propaganda means is diminishing, and the sooner new propaganda methods are used, the more powerful the effect.

Now more and more audiences are accustomed to choosing movies through the ratings on Hawkeye, and the unsparing publicity on Hawkeye has also affected them, coupled with the unexpected popularity of the lion fighting video, under the superposition of the two boxes, it has produced the effect of one plus one is greater than two, which directly detonated the box office.

"I didn't expect the effect of online propaganda to be so powerful. Li Xingyun couldn't help but sigh, and said, "Will we be inclined to this aspect of propaganda in the future?" ”

"I'm afraid that everyone will notice it in the future, and the effect will not be so obvious if everyone uses it, we still have to insist on walking on two legs, and the traditional propaganda method cannot be relaxed. Ying Shuai smiled.

Li Xingyun nodded in agreement, but said with a smile: "Ying Shao, you have to clamp your tail recently, as soon as the theater chain squeezes the schedule of other films, we will become the target of public criticism, plus bad reporters fanning the flames, all entertainment companies are more or less hostile to us." ”

Yingshuai knows that what she said is the truth, friendship is short-lived, interests are eternal, the film scheduling rate is improved, while his side profits, it is also damaging the interests of other companies, and it is strange that they can have a good impression of themselves, so the best choice now is to remain silent, and after a long time, they will naturally not have too many people paying attention, otherwise it will be bad to cause them to join forces to deal with Yingshuai Pictures.

Although Ying Shuai is low-key, Huang Feihong is still like a bamboo, constantly refreshing the box office record, the box office in the first week is 670 million, the first month is 790 million (Huang Feihong was released in late April, in fact, the whole April was almost a week or more), everyone is waiting to see if he can break the box office record of 157 million in Yingshuai's own Flying Eagle Plan and become the highest-grossing film of all time.