"Is there a mistake?" Wu Yuseng looked at the assistant with a solemn face.

"Well, no. The assistant replied awkwardly.

Wu Yuseng's hand is the next day's box office statistics, and it is unbelievable that the box office of the hero's true colors has fallen off a cliff, falling to less than 40 million, although it has exceeded 100 million in two days, but he still doesn't understand this situation.

Word-of-mouth and the box office on the first day were all signed, why did they come to a slap in the face the next day.

The sixth day of junior high school?

Check whether there are any taboos in the yellow calendar, such as: no lawsuits, no ugly crowns, it is advisable to pray for blessings, get married, and avoid going out to watch movies.

And then no, the yellow calendar also says that everything is appropriate.

Wu Yuseng unwillingly turned the page of the hero's true colors, two days of over 100 million is a good result, he feels a little unwilling, in fact, he is quite satisfied.

But what the hell is this?

Director Wu glared fiercely at the number behind the God of Gamblers, which said 110 million.

Let me drink a glass of 82-year-old Sprite to suppress the shock, by the way, this is the cumulative box office, and I scared myself.

Wu Yuseng laughed self-deprecatingly: "Xiao Liu, why are you confusing all the information." ”

His assistant poked his head over suspiciously, looked at the number on Wu Yuseng's finger, and scratched his head.

"Actually, this... He looked up at Director Wu, and said cautiously, "Director Wu, this is the box office of the God of Gamblers yesterday." ”

"Are you saying that he broke 100 million in a single day? Daming's second film to break 100 million in a single day?" Wu Yuseng was speechless, why? The two evenly matched films, one is less than 40 million, each breaking 100 million in a single day, they are all films, why is the gap so big.

Wu Yuseng suppressed his anger, and at this time he received a notice from the company, and held a meeting to discuss the next step of the publicity plan.

。。。。。。。。

"Cheers!"

Yingshuai Pictures has begun to stagger, and began to celebrate the God of Gamblers box office breaking 100 million, of course, just a few high-level executives of the company plus the three sisters produced by the system, these single dogs have nowhere to go for the New Year, and it is also a good choice to mix in the company, at least the water, electricity and air conditioning bills are all from the company.

Ye Shuai secretly complained that he had to take advantage of the fact that his brothers were all billionaires, but after complaining, he had to book a five-star hotel outside and continue to be responsible for the working meal.

Today, Yingshuai was caught and slaughtered by a few of them with a box office of over 100 million, and a few people remembered the big event after eating and drinking.

"I said handsome, today's lobster is not two feet long, it's not delicious, remember to order something better next time," Lao Cui said with a full burp, wiped his mouth and asked, "That's right, it's strange, why is the box office trend so different between two similar films?"

It's not delicious, you eat two by yourself?

Ying Shuai glanced at the fat man, resisted the urge to help him perform Ying's fist and foot massage after dinner, and thought about it before saying.

"First of all, let's analyze the schedule of the film's release, as a Chinese New Year file and a film released after the Spring Festival, generally the people who come to watch the film at this time are mainly young people, and the proportion of small couples or small couples with children is not low. But!"

Ying Shuai changed his words and said: "This kind of people have a characteristic that they come out to have fun, young couples in order to add some sweetness to themselves, young couples and children are naturally also to add some joy to small families."

So this kind of people's mentality of watching movies is actually very simple, that is, to be happy, although the true colors of the hero 2 is hung up with a 2, but in fact, the quality of the film is still good, at least on par with our God of Gamblers, but he ignores this factor.

In addition to the hot scene and the lively atmosphere of the Spring Festival, the others are a little out of place, the bloody scenes will be rejected by many audiences with children at first, and the explosion of the little couple coming to the theater to talk about his love is too noisy. ”

Poof!

A few people listening to it were happy first.

Yingshuai said: "And the most important thing is that Director Wu also arranged the death of the popular protagonist in the film in order to set off the pathos of brotherhood, in the happy and peaceful atmosphere of the Spring Festival, you make the audience uncomfortable? ”

After listening to his words, everyone thought about it, and the scene fell into a short silence.

"Uh!" Lao Cui broke the peaceful atmosphere with a full burp, and the smell of lobster permeated the scene, and Ying Shuai swore that he would never order lobster again, except for Ma Xiao.

Huanyu came up with an emergency response plan, and for the first time put an advertisement on the TV station with the true character of a hero, and Daming's major local satellite TV suddenly fell into the sound of firecrackers.

Stimulated by this measure, the box office of the hero's true colors broke through and rebounded to more than 50 million on the day of the advertisement, but this situation only lasted for three days, and then fell back to about 30 million.

The cumulative box office has not even exceeded 400 million, not to mention compared with the God of Gamblers, but there is a gap with the results of the first part.

And the God of Gamblers began to ride the dust, and the cumulative box office in the first ten days of release has exceeded one billion, and it is impacting the total box office of two billion maintained by Yingshuai himself. This is also the impact of the film's strong early stage, and the major theaters are inclined to him out of their own interests.

Even Huanyu's own cinema chain is no exception, although they are not particularly obvious, but the scheduling rate of the God of Gamblers in Huanyu Studios has exceeded the hero's true character by five points. This can't be helped, the professional managers in charge of the cinema also have to consider their own annual KPIs, and profit must be the most important item in KPI assessment.

Ying Shuai had to sigh that in Daming, comedy is the biggest killer at the box office, except for the special case of blood-burning action movies such as the original time and space wolf, the top of the box office list is without exception comedy or films with obvious comedy elements.

In the face of this situation, Huanyu also decisively chose a strong man to break his wrist, and the cost of TV advertising is not low, and in the face of a weak box office, the investment income is obviously not proportional.

Although compared with the first part, the total investment of the project of Hero True Colors 2 exceeds 100 million, after all, Fa Ge's salary has risen to more than 20 million, but the current box office downturn is also compared with the God of Gamblers, compared with the general film has been super popular, and the profit of the film is actually not low, so Huanyu's withdrawal of TV commercials is not to give up the film, and the regular publicity continues.

Without the blessing of large investment in publicity, the situation of the two films is even worse.

In the end, the cumulative box office of the God of Gamblers reached 247 million, and after the single-day box office fell to 500, it was downgraded, and turned to online paid broadcasting.

The total box office of Heroes True Colors 2 is worth breaking 500 million, although the global profit should be more than 100 million, but compared with the big sales of the first part, this result is not satisfactory.

At this time, the heroic commander has already begun to count the fruits of victory...