Lu Xuejun, the CEO of Youku, is quietly waiting for nine o'clock in his office, and today is the day when Youku's self-made web series "Wonderful Detective" is launched.

This film cost 16 million oil cool, which is a staggering big production in an online drama. Of course, if it's just for these 16 million, you can't work for the army.

Youku's annual revenue is more than 5 billion, and even if the tens of millions of projects are lost, Lu Xuejun will not be moved. The reason why he attaches so much importance to it today is actually the most important reason that this film is related to the exploration of the new profit model of Youku.

There are two main parts of the original profit model of Youku, one is membership fees and video on demand fees, and the other is advertising revenue.

Let's talk about advertising first,At present, it has actually reached a bottleneck,The enthusiasm of businesses to advertise on the network is not high,Now with the Ming Dynasty to Xiangjiang TV to release the restrictions on the stars,The competition between TV stations has become extremely fierce,The cost of TV advertising has also dropped a lot,So the proportion of businesses turning to TV has also increased greatly,Affected by this, the advertising revenue of oil cool fell by two percent last month。

The membership fee is generally pre-sale, which has a limited contribution to the current profit, and what is even worse is that the major film companies have joined forces to increase the royalty ratio.

So don't look at the billions of revenues of Youku, in fact, it is already a crisis, Lu Xuejun knows that he can't come up with a way to deal with it, and it is not impossible for the board of directors to let him get out of class.

What's more, Fu Ming behind Lu Xuejun is still eyeing his position, recently Fu Ming dug up an eighteenth-tier actress from a small film company, and came up with a live video broadcast plan, this oil cool live broadcast website is actually very popular, and the average daily PV (page views) in just one month actually exceeded one million.

Therefore, Lu Xuejun felt a huge pressure, so he ignored the opposition of Fu Ming and others, and made a desperate bet to specify a thousand plus ten plan, that is, to produce ten online dramas with a cost of more than 10 million. On the one hand, it can increase the popularity of Youku and attract more members to join, on the other hand, he wants to open up the channel of the cinema line, enhance the influence of actors and even directors through online dramas, so as to truly enter the big screen. Once this opportunity is successful, Youku is not a simple video website, and a complete gaffe chain has been formed from the first round of theater broadcast to online on-demand.

Today's "Wonderful Detective" is the first step in his plan, and it can be said that the success of this grand plan is largely determined.

"Mingming, are there any blockbuster films launched today?" Lu Xuejun asked Wang Mingliang of the editorial department uneasily, this is a matter of concern.

"Mr. Lu, according to the arrangement, all popular films have been postponed for a week. Wang Mingliang replied, but there was a trace of uneasiness in his heart, he was too impressed by last night's film, but he opened his mouth and decided to remain silent, the big company has been mixed for a long time, and he still understands the truth of Mingzhe's self-protection.

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Yu Wentong, a TV star, has a dream that almost every actor will have, that is, to enter the big screen, and movies are the real stage for actors. However, it is very difficult for TV stars to transform into movies, and the audience is tired of seeing your face on the screen, so it is not cost-effective to let them spend money to go into the theater to see your face.

So this time Lu Xuejun asked him to star in "Wonderful Detective", he knew that this was his opportunity, so he agreed without hesitation, and today he is also paying attention to the upcoming film.

"Yuwen, don't be nervous, I inquired that there are no popular films today, not even new ones. Xu Wencai, the director of the detective, said while browsing the page.

"Hey, there's a new movie in the early morning, "Old Boy"?"

Suddenly, Xu Wencai saw "Old Boy" recommended on the homepage, and Yu Wentong was nervous for a while, and he also came up.

"The director is handsome, the screenwriter is handsome, the starring is handsome, Cui Zhenglong (Comrade Cui Daniu insists on changing it), I haven't heard of it, newcomers. Yu Wentong said disdainfully after reading it.

Xu Wencai also laughed and said: "Heroic, I know that he is the famous wronged man, he hasn't gone bankrupt yet, I've seen a few films directed by him, all of them are rotten films, it is estimated that this time it was the money to get the recommended position, no wonder it was arranged to be launched on the same day as us, it is estimated that it is for us to be cannon fodder." ”

His speculation is really Fu Ming's idea, to line up "Old Boy" with such a popular film, and see how Yingshuai turns over.

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Wang Tiezhu is an example of the successful transformation from a young man to an industrial worker, he was the lead singer of a band in college, and he and his wife were classmates, and the two were assigned to the Jianye Automobile Factory after graduation.

However, ten years ago, Daming's economy ushered in a strong challenge led by the mold country, and the automobile industry was no exception, so Daming's automobile industry has been transformed and reorganized, and finally formed the current three major automobile groups. And Wang Tiehammer's Jianye car unfortunately collapsed, and he also became a member of the laid-off (post) army, since then he has experienced the hardships of life, but with his own craftsmanship will not starve to death.

The life of white-collar workers is gone, the hands are also becoming rough in dealing with wrenches, the long flowing hair has also become mixed with white board inches, the friends of the band are no longer in touch, life is much more important than bullshit poetry and distance.

However, on this rare and relaxing weekend, his wife took his daughter on a trip, and he finally didn't have to endure the nagging, and lit a cigarette in the room alone and turned on the oil cool.

"Why hasn't Detective been online yet, there's still half an hour. He wanted to see the detective that the website had been promoting for a long time, but apparently it was still early, and he got up early on weekends without children.

He browsed the website again in boredom, and "Old Boy" in a prominent position caught his attention, and it was difficult not to notice only this new film when it was launched.

"This music is fine!" he was drawn to the background music as soon as he turned it on.

Yingshuai borrowed some classic music from another time and space, and Wang Tiehammer, who is half an expert, is naturally knowledgeable.

As the plot progresses, his focus shifts away from the music.

When watching Lao Cui dancing Jackson's space dance alone in the dark after the overlord fell asleep, Wang Dazhui finally couldn't hold back anymore, and tears came out of his eyes.

"Er Yong! I'm a sledgehammer, why am I crying? Don't make up that useless, do you have time at night to come out for a few cups, by the way, I recommend you a film "Old Boy", the old man is moved, don't say it, let me cry for a while. ”

"Da Liu! The sledgehammer can't even be heard, drinking in the old place at night, whoever doesn't come is a bastard! By the way, I recommend a good movie "Old Boy". ”

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On the phone with his band friends, Wang Dazhui seemed to feel that he was alive again, and after listening to the theme song at the end, he couldn't help but click on "Old Boy" and play it again.