Although the box office was close to 1.8 billion in the first two weeks, the start was too strong and consumed the potential of the film in advance, so there was a decline in the third week, and the weekly box office closed at 430 million, and the decline in the fourth week was even worse, and the theater chain also began to reduce the film scheduling rate.

Then it is time to start the promotion of the life-killing gold, although the film is directed by Yingshuai, but after all, it is a literary film, and there are no big stars and big scenes, and Yingshuai Pictures is not very optimistic about this film internally, but after testing the film, they all feel that the quality of the film is good, and it should be regarded as a film to help Yingshuai brush up the style.

As a director, Yingshuai actually prefers to stay behind the scenes and enjoy the feeling of mastering the overall situation behind the camera, so even if he promotes his own films, he is reluctant to show his face, but this time there is no way, except for Liu Qinyun, who has become popular through the big era, all new faces in the whole play, and the biggest name can only be the director Yingshuai.

So he had to roll up his sleeves and go on his own for the promotion of the life-killing gold, of course, despite this, he didn't want to go on variety shows, or mainly interviews, although he didn't mind having an in-depth discussion with Perch about his knowledge reserves, but too often on the same show was not conducive to movie promotion, so this time he chose Jianye Satellite TV's "Filmmaker Face to Face".

There is no time and space in the original time and space of this show, the host is a woman named Li Qiao, who is close to thirty years old, she is the type of light young woman, she is known for her pungent style in the show, she dares to ask anything anyway, and the ratings are not low.

Li Qiao smiled and asked: "Director Ying, first of all, congratulations to the boy for his self-help sale, the box office has set a record again, but we know that after the general hit film, the box office will be sluggish for a period of time."

Men should be self-improvement just went offline last week, did you choose this time, is there a special consideration for the online life-saving money?"

This is to imply that he has no confidence in the box office of the fatal gold, Yingshuai smiled and shook his head.

"First of all, Killing Gold is a literary film, and I didn't ask him to be a big seller like the Wong Fei Hung series. Yingshuai said unhurriedly.

"A literary film? That means you don't expect much from the box office? How much will that be? a billion?"

"One billion? I remember that the highest-grossing literary film in the history of the Ming Dynasty was only 50 million at the box office, do you want me to create a miracle again?" Yingshuai's words caused a burst of laughter below.

Ying Shuai said: "Of course this is not a dull literary film, I don't want the audience to fall asleep watching it, I said before that his genre is black humor, first of all, it has to be interesting, and I think this story is attractive enough."

As for the box office, I don't think I'll lose money, uh, 50 million will make money, then my goal is 50 million. ”

Ying Shuai teased himself, Li Qiao would no longer dwell on this question, so he asked again: "Director Ying, you have always been good at commercial films, does this change mean your transformation?"

Ying Shuai replied: "Transformation is naturally impossible, I also have to make money to eat, not to mention that I have self-knowledge, I can't become a master, at most I have some ideas and can show them as a filmmaker, that's it."

What's more, I still have two series to go on, how to say, movies are sometimes the director's emotions, and like anyone, I have joys, sorrows, and sorrows, so the genre of movies will not always be the same, so I will be a vegetative person. ”

Li Qiao smiled knowingly and asked: "Director Ying, your previous films give people the impression of a cool word, I can't help but be high/tide when I look at it, what do you want to bring to the audience this time?"

Sure enough, the female driver is a real old driver, so she drove the car, Yingshuai moved her body, changed to a more comfortable position, and said with a smile: "Some films bring people ninety minutes of relaxation, making people forget the troubles of reality, and some films are like roller coasters, bringing people ninety minutes of excitement." ”

Yingshuai sat up straight and said sincerely: "It's so lively, in fact, we directors can't grasp the audience's joys, sorrows, and sorrows, all we can do is to make a good movie with our hearts, and leave the rest to the audience." I can only guarantee that I am doing this film with 100% dedication, and that's it. ”

The scene was silent for a moment, and there was a burst of applause, and the audience was actually very simple, nothing more than heart-to-heart.

After the show, Yingshuai left despite Li Qiao's hints, not that he was not moved, but there was really something important to do.

Since Yingshuai Pictures does not have high requirements for the box office of the fatal money, and the investment in publicity and distribution is not large, of course, it is not laissez-faire, in Yingshuai's view, the reason why the original space-time film failed at the box office is that in addition to the high and low volume of the film itself, the failure of publicity and distribution is an important reason.

Galaxy Pictures' partner in the mainland, Hairun, is really flattering in terms of publicity, it is obviously the cold and hard niche style of Galaxy, but the publicity and distribution are sold with idol fans as the selling point, and all kinds of cuteness are sold on Weibo, and they actually think that they can support a high box office with fans, and they don't look at the starring role of the film which is a traffic star with super high fans.

Therefore, Yingshuai formulated for the film that a small scale of promotion in the early stage established a word of mouth, and the advertising was mainly aimed at 30+ white-collar men, and the pertinence was very clear.

Yingshuai didn't expect that the power of tap water in this world is also so powerful, with the reputation created by his previous films, although the life-killing gold was only opened in 30 first- and second-tier cities in the early stage, and the theaters on the line were only 300 theaters, but the reputation was surprisingly good.

This is also related to Yingshuai's insistence on low-key publicity and not letting the audience have too high expectations, but it is in this way that the audience's reputation will be better, which is also related to human nature, satisfaction is always inversely proportional to expectations, the higher the expectations, the more difficult it is to be satisfied, but like Yingshuai, he repeatedly emphasized in the early stage that he should not have too high expectations for the box office, which aroused the audience's interest.

The box office on the first day was 7.6 million, but Li Xingyun was surprised to see the data, this is a small-scale test screening, although it turned out to be a small-scale screening, but the situation that it was difficult to find a ticket still made the theater screen an additional screening.

The score of Fatal Gold on Hawkeye reached 9.5 points, and the number of ratings exceeded 5,000, and it is obvious that the first batch of moviegoers are mainly senior fans.

With this data, Li Xingyun decisively expanded the scale of screening, of course, the film scheduling rate cannot reach the height of Huang Feihong.

However, the data is still surprising, the box office on the first day of large-scale release reported 37 million, and the cumulative box office has exceeded the target of 50 million set by Yingshuai, and profitability is no longer a problem.

Now that the set goal has been achieved, in order to inspire people, Li Xingyun specially arranged a small-scale celebration banquet, which is naturally indispensable, but everyone always feels that something is missing, what about the heroic handsome who should have become the protagonist?