Chapter Fifty-Eight: Dividing
"Well, for the first time I've been with you for so long, I think your IQ is online. The second mother muttered.
After staying in the VIP room for half an hour, Director Xu finally solved the chores outside and came over, while Zhou Shiliu followed behind with an agreement.
"Have you waited for a long time?" asked Director Xu.
"Where, where, you have been waiting for a long time. ”
The two looked at each other and smiled awkwardly, everyone knew that there was something in this.
"So, let's look at the agreement, here's our offer. ”
The offer given by Director Xu is a buyout of the whole drama, 18 million, and the broadcast period is 3 months.
18 million, 101 episodes, and the price of a single episode is close to 200,000. Excluding the OP and ED of each episode, the length of the feature film is only 20 minutes.
You must know that some audiences can choose not to watch singing and prospect review, and the converted cost is almost 10,000 yuan for 1 minute.
However, this price is lower than Zhou Shiliu's earliest plan, after all, the director has personally gone out, if he buys it at a high price or the original price, then he will not be able to sit in this position.
The bear owl grinds his nails.
"Comrade Xiaoxiong, don't you want to see the offer?"
"Don't look. ”
Director Xu's face changed suddenly.
Is he going to repent?
There's no reason! Didn't he come up with the bet?
And he didn't even read the offer, why should he regret it?
"Haha, don't be nervous, I don't mean to regret it. ”
Xiong Xiao leisurely picked up a paper cup, took out a bag of tea from under the water dispenser and brewed it for the two of them, as if he was the master.
"How about we change the way we play?"
"What do you mean?"
Director Xu suddenly felt bad.
"I don't want to buy out, I want advertising shares. ”
Really!
This guy is not a fool!
Compared with the buyout, the advertising share is the majority, with an annual output value of 2.2 billion, of which 2 billion comes from advertising.
2 billion a year, 167 million per month, and more than 5 million per day!
This is just the advertising fee that can be received when the watermelon TV station is operating poorly.
If the ratings were higher, how much would it be?
The Moutai advertisement before the news broadcast that year was more than 2 million for 1 time, and nearly 150 million was burned in 2 months!
There are 101 episodes of slam dunk in Xiong Xiao's hands, and two episodes a day have to be played for more than two months.
The prime time arranged for him by Director Xu, according to the current price of Watermelon Satellite TV, costs 5,000 yuan for 1 second of advertising, and as long as 10 minutes of advertisements are inserted every day, it can be the same as 18 million.
The prime time ad is exactly 10 minutes.
"Hey, you're going too far!"
Zhou Shiliu raised her eyebrows, "18 million to buy your 3-month broadcast rights, and it is also arranged in prime time, you will be a little greedy if you ask for advertising fees." ”
"Huh, insatiable? ”
"Don't, don't!"
Director Xu hurriedly stabilized, "In this way, you first tell me what the key method is for your advertising expenses, and then we will make a decision." ”
"Quite simply, 70% of my column's advertising revenue. ”
"70%! Are you mistaken!" Zhou Shiliu was furious, in her opinion, Xiong Xiao was purely asking for a sky-high price at the moment, and this business could not be discussed.
"What are you anxious about? Aren't your old Xu still counting?"
Director Xu frowned and calculated for a while, and then smiled at Xiong Xiao:
"Let's go out and discuss. ”
The two walked out.
"Lao Xu, I can count this deal, he is too greedy. ”
"Hahaha, I'm afraid not. ”
"How?"
"Do you remember the bet he made with the Mango TV station? Now we have to do this business if we don't do it, otherwise where will we put our face?"
What Director Xu said is reasonable, it is undoubtedly a fool's dream to want to talk to Big Mango Satellite TV with the original program of Watermelon TV, and the only hope is betting on this cartoon.
"At present, our advertising diversion accounts for about 10% of the prime time, which is five or six hundred thousand advertising dollars per day.
If this column becomes popular, it will bring far more than five or six hundred thousand, as long as the ratings increase by 0.1, we can earn millions more, and this transaction will not be a loss. ”
"But ....."
Zhou Shiliu wanted to speak and stopped, she also took her mobile phone and calculated carefully, even if the ratings are not long, they can't lose much according to the current price, but if the column is popular, the price of the overall advertisement will go up.
Then it's decided......
"Yo, my editor-in-chief of Zhou, so reluctant. Xiong Xiao drank tea leisurely, "This business is made by you no matter what, and I will charge a little cost for the people of P, isn't it too much?"
"Hmph, what about the cost of work, I worked hard to earn more than 500,000 yuan a year and it is not a tax deduction, you are good, you can earn other people's money for 1 year in one day. ”
"No, according to my estimate, it should be 2-3 years, if your advertising fee does not double, it can only mean that I am incompetent. ”
"So confident?"
"No, I've got another one for me. ”
"What!"
"Two cartoons are placed next to each other, you should understand what it means. ”
Shocked, Lao Xu and Zhou Shiliu couldn't say anything else except shock.
This special one is enough to bluff people, and I need two more!
So what should I do with this business, I want two gears?
"I planned the schedule, Monday to Friday, 6 o'clock and 8 o'clock every day. You are free to arrange a replay for two days over the weekend, and I will give it away. ”
"Thank you so much, big boss. ”
So the woman turned her face quickly, Zhou Shiliu, who was still cursing Xiong Xiao a second ago, suddenly changed her attitude as soon as she turned the corner.
Zhou Shiliu went out to reprepare the contract, while Director Xu stayed to discuss the details with him.
The previous sponsors of Watermelon TV have signed short-term contracts, one round a week.
For a TV station with the lowest ratings in the country, no company would be stupid enough to be named for a few months at a time.
Especially the prime time, the prime time of Watermelon Satellite TV is basically cannon fodder.
In the early years, there were still a few reality shows, but they died later, and now there are so many family dramas that are broadcast on a rolling basis from Monday to Sunday, and the audience can even remember the looks of passers-by clearly.
"In the past, advertisers renewed their contracts once a week, and they expired the day after tomorrow, do you think they will be renewed in the first few rounds of screenings?" said Director Xu.
"Of course not!"
"How do you fill the gap in the middle?"
"I'll cut a special and play it in it. ”
"Isn't that okay? Didn't you waste a few days of advertising money?"
"Hehe, Director Xu, Director Xu, if you want to reciprocate, you must first pay something, right?"
Director Xu nodded, he knew that this little ghost was insinuating him again.
The contract was completed, stamped with the official seal of the law firm, and the terms were consistent with Xiong Xiao's requirements. The shift time was set for two days later, and Xiong Xiao immediately went home to start editing the trailer, and the time to count the money until his hands were soft finally came.
...............
Big Mango TV, Wan Quanzheng is discussing countermeasures with his mother.
"What should I do if I bet on the contract, Watermelon TV won't make any tricks, right?"
"What tricks can they make? What kind of waves can a TV station full of male reproductive health hospitals make?"
"But the ..... who bet with me"
"What, you're afraid of him?"
"It's not that I'm afraid, in case the other party is a ...... on the road"
"Nest!"
Wan Xiaofang was angry, and the plan during the day was to arrange for her son to show sincerity at the conference, and then entrust him to install him and enter the stage, but he was disrupted by an outsider.
But what she is most angry about is that this is not the perfect weather, and people are afraid of becoming like this if they make a verbal bet?
"Don't be noisy, Watermelon TV has an inside line arranged by me, and I will know what they do as soon as possible. ”