Chapter 68: Five Families

"Two conditions, first, you can't make any changes to my film source, remember it's 'any modification'. Of course, I can guarantee that there are absolutely no prohibited elements in the cartoons created by our company, and the bureau cannot check them.

Second, I don't have a fixed schedule, but I hope you can give me 10 free slots during the broadcast of this cartoon. Of course, I won't say that I want to take your golden booth or anything, just a normal advertising space. ”

This is a little confusing, why does a producer want advertising space? If he made such a low-level mistake, then I guess they would really have to check the authenticity of this person again.

"With all due respect, what products are you going to advertise in your ad slots?Are the 10 ad slots the same ad or several?What is the duration, and what are the main time slots?"

The questioner asked other people at one time, which was detailed and accurate, because "advertising" is the biggest channel for TV stations to make profits, and it is a taboo place that cannot be easily touched.

For example, the countdown advertisement at the beginning of the news of the previous life simulcast, the advertising cost of the highest unit is as high as 135 million. The advertisements of the first-line satellite TV in ordinary hours have tens of thousands of high 1 second.

According to the average advertising level of the TV stations present, excluding the prime-time booths, a 10-second advertisement charges 10 times a day, which is close to 6 million in a month.

6 million is not a decimal number, although everyone here came with a lot of money, but it is the first time that the producer has come so nonsense.

After hearing that Xiong Xiao wanted advertising space, a few people immediately said that they didn't have to talk about it. Of course, they didn't express this posture in front of people, but mixed two sentences on the surface, and took the opportunity to go out on the phone and slip away.

I don't know if this escape plan was also discussed in advance, anyway, after one person went out to make a phone call, the other few who were not willing to cooperate also slipped away, and suddenly there were only 5 people from the TV station left on the table.

"So..... Are those who remain willing to listen to my plan?"

Xiong Xiao tried again, and everyone nodded.

"Xiangxiang, you go and lock the door. ”

Close the door, close the curtain, and the bear owl mysteriously tells the theme.

"Thank you for your support of my bear, first of all, I want to congratulate you, you have chosen to cooperate with me, and you have already declared victory. ”

The head of the word was dumbfounded, thinking to himself, why is this person so arrogant?

Most people will leave a little leeway, saying that the victory is half the victory!

"I can say without exaggeration that this film can create a new culture, and you are the founders of this culture, the founding fathers of the country......"

This set of exaggerated rhetoric made several people dumbfounded, how could this rise to such a height?

Are we really here to sell films?

How does this kiss smell of pyramid schemes?

Several people are always up and down in their hearts, they just want to buy a film quietly, and they don't want to engage in other moths.

"It's very profound...."

"Is it really going to make a trend? I think it's a little .....?"

"Teacher's work, I believe that it should not be a problem to set off a trend...."

"That's right....."

.......

"So let's get to the point. First of all, the advertisement I want is another industry of mine, you can rest assured, it is not a duplicate of all your stations, it is not a shampoo gum, but a toy. ”

"Toys?" was a puzzle on the table.

"Yes, Xiangxiang should have conveyed to you that this is an animation about toys, and my ad is a toy advertisement. When the cartoon is played simultaneously, the toys in the play will also be sold simultaneously. ”

"Can it still be like this?"

A few TV stations seem to have come to the release site of a new technology of the Chinese Academy of Sciences, although selling figures has been a matter of course in the previous life, but people in this world don't understand, they can't think of how things on TV can be sold simultaneously, and the things in them are not all props, are they fake?

Xiong Xiao didn't plan to let them pester about the toys, anyway, they would naturally know as soon as the film came out.

"Second, of the 10 ads I want, 2 of them must be inserted in the broadcast stall, and they are close, and the rest can be arranged at will as long as they are not in the night block. ”

Xiong Xiao has already explored the rules for interstitial advertising here, and there is one at the beginning, half of the episode, and one at the end.

He is not greedy, after all, other TV stations rely on advertising to make money, although there are not many advertisements, but this is a real advertisement related to cartoons, and the effect is absolutely good.

The negotiation went smoothly in the later stage, and the rest of the table was originally very sincere, and then it was fooled by Xiong Xiao, and it was naturally obedient, 100 million (please refer to the setting of this world view for this number) bought the film, and the right to broadcast it permanently.

Ye Xiangxiang can be regarded as having seen what a real genius is, so she sat at this table for a while, and the president talked about 500 million to come in, and then look at his brother, alas......

The TV station agreed to deliver the original film in 3 days, and the time period was just enough for Xiong Xiao to arrange the distribution channels of the four-wheel drive vehicle and the processing of the original film.

Recruiting a special effects god is to save trouble, Xiong Xiao originally planned to make a separate teardown video and put it in the advertisement, why bother so much later?

In this way, the first cartoon in history with an opening song and no ending song was born, and if he was a little more idle, maybe he would have placed a lot of advertisements in the film.

The focus is on the sales funnel.

The influence of TV stations is certainly not comparable to video websites or Weibo, and the sale of four-wheel drive vehicles is certainly not limited to City C, which is a nationwide search, so advertising is very important.

He had already thought about the advertising design, because he didn't have to think about the issue of infringement, he directly moved out the two Xing Ma Hao and Xing Ma Lie in the film for use. The core line is naturally "Audi Double Diamond My Partner", and then attached to the words of sales and investment calls in major supermarkets and stationery stores across the country, and the 10-second advertisement is completed.

Of course, he only provides a plan for this kind of thing, and leaves it to Ke Ran to implement. There are two things he has to do now, one is to think of a good explanation to explain to the audience, after all, he directly skipped the production of the second half of "Little Master China" and released hundreds of millions of pigeons.

"I finally know now why those cartoons in my previous life were cut in half, and I can't make money!"

Just finished sighing, but the second mother spoke, "You can't be considered to have completed your goal like this, how do I know that you are going to sell films this time." ”

"Well, of course, the money is used for another purpose. ”

"What is it for?"

"I bought Chiyo. ”

Do you have anything called a recommendation ticket in your mobile phone, you might as well let the wig see it.