Chapter 67: The Doctrine of Holding Cards

Ling Tiancheng listened to everyone's discussions, looked at Wen Yiming, who was chatting and laughing with Hu Jianmin and Yan Sihai, and sighed again that people are more dead than people!

My starting point is good, with the help of the old man, although the identification talent is not high, but the network is a lot. Therefore, Tiancheng Auction has been smooth sailing all the way, and it has become the leader in the province for more than ten years, which has made peers envious and jealous.

But when people hear it, they can casually become the guests of the billionaires, and the top collectors forget the year, this ability is shocking.

The four of them simply took a turn, mainly stopping in front of a few heavy objects, and the other lots were too low for Hu Jianmin and Yan Sihai to be worth seeing.

The auction started immediately, and Ling Tiancheng invited the three of them to sit in the VIP seats, accompanied by himself, and waited for the auction to officially start.

"Thank you for coming to participate in the Tiancheng auction today, the first is the Shengshi Huacai special, we have prepared twenty-four pieces of fine products, waiting for your support and love, the first is the Qing Qianlong blue and white glaze red three-fruit jade pot spring bottle!"

Li Yuntian, the chief auctioneer of Tiancheng, is a closed disciple brought out by Ling Lao, and he has a deep inheritance, and he presided over the first session.

A picture of a jade pot spring vase appeared on the big screen, and below is the quote, Li Yuntian has no nonsense, they are all senior experts, straight to the point.

"This object is 38 centimeters high, Zhou Zheng is handsome, the glaze is delicate and white, and the whole body is white porcelain, and the blue and white glaze is red and three-fruit pattern. The lower part of the neck is decorated with a banana leaf pattern, and the bottom end is a variant lotus pattern. It means that there are many sons and many longevity, and it is a red boutique in the blue and white glaze of the official kiln in the Qianlong period. ”

"The old collection of the Beijing Cultural Relics Company, recorded in the book of the Forbidden City's treasures, the second volume of blue and white glaze, the plate 193 pages!"

"The reserve price starts at 8 million, and the bid price is 500,000 yuan each time, please bid!"

Wen Yiming straightened up, he had seen a lot of auctions on TV, and it was the first time he really experienced it himself. Opening the door is a heavy weapon, starting from 8 million, at least tens of millions.

"The blue and white glaze red has been very hot recently, collectors are soliciting?"

Ling Tiancheng explained to Hu Jianmin: "A few years ago, the collectors in Beijing gave us a real estate developer, but recently there was a lot of financial pressure and we wanted to cash out. More than six million to take over, this time at least more than 1,000, double the net profit!"

"Eight and a half million!"

"Nine million!"

"Nine and a half million! Mr. Three out of nine hundred and five!"

Within a minute of the start, several buyers frequently raised their hands, and Li Yuntian quickly reported the latest price, and in an instant, the jade pot spring bottle broke through the 10 million mark!

"Okay, thank you for the 10.5 million of Ms. No. 16 in the midfield, everyone encourage me!"

The audience erupted in warm applause, and generally more than 10 million people will applaud, even if they are not sold, they can see it, which is very enjoyable.

"One thousand and a half million, is there anything else?"

"One thousand and a half million, for the first time!"

"One thousand and a half million, the second time!"

"Okay, the gentleman in the backfield will give 11 million!"

Wen Yiming looked back and said with a smile: "Only one hand?"

"Don't underestimate this hand, it's a master of psychological warfare!"

Ling Tiancheng said solemnly: "The auction is very knowledgeable, and what you play is psychological warfare. The master can always see through the opponent's bottom line, and the price shouted presses the psychological threshold, making you in a dilemma. ”

Sure enough, there was a short silence at the venue, and no one asked for two minutes, and just when Li Yuntian shouted for the last time, the lady just now suddenly shouted: "Twelve million!"

"Good!"

Everyone once again applauded with encouragement, and the focus of the audience was on her.

"Fresh face, it should be entrusted by someone, and the quotation is made while calling. Ling Tiancheng looked at it and said with a smile: "It is estimated that the thing is hers, and that person will not shout again." ”

Sure enough, no one shouted anymore, and the first jade pot spring vase was sold for 12 million, ushering in a good start!

"This is psychological warfare, the person in the back row is Lao Zheng, a senior collector, who likes to add a hand at the end. If you can get it, even if you can't get it, it's a habit for many years. ”

Wen Yiming suddenly realized, this is experience, interlaced like a mountain, everywhere is knowledge.

"Okay, thank you for your support, please hold up the number plate. Okay, let's start with the second thing!"

Wen Yiming looked at the high price of many heavy weapons, and sighed that no matter when the boutique is still strong, the fall is ordinary goods, and the first one is like this, and it is easy to break 200 million.

"There is a guaranteed reserve price for more than one million lots, that is, the reserve price. Ling Tiancheng explained: "The auction house discussed with the customer and decided, most of them are 70% of the appraised price, and the handling fee is 15% of the transaction value. ”

"But there are exceptions, some have to be set to ninety percent, depending on the person and the thing. If there is a guaranteed reserve price, we will charge 3% of the unsold auction fee and 1% of the insurance premium according to the regulations, which is the industry rule. ”

Yan Sihai interjected: "Buyers are all human beings, and they only make a move after doing their homework, and their hearts are clear." Now it's not like a few years ago, there are some people who go crazy, others shout, he shouts, and finally pays the bill. They are very rational and assertive. ”

Wen Yiming watched the auction of the lots, and the atmosphere of the venue became more and more lively, because the opening was all high-end collections, often millions. Therefore, it is the senior collectors who come and go, and the vast majority of people can only watch the excitement.

"The reason why we focus on the opening is that we hope to get off to a good start and get a good fortune. The second is also to accommodate the time of some big collectors. ”

Ling Tiancheng said: "This month is the hardest hit area for auction houses, and many senior connoisseurs run around every day by plane, whether it is to pick up leaks or help others, it is the busiest time. For them, heavy weapons are attractive, and others are generally not seen. ”

"The most important thing to attract attention and increase turnover is to open the door, and if there are too many lots, you will give up some of the currency. Concentrate on high-quality products, and make up a few small special sessions to serve low-end customers. ”

Half a year ago, we had to collect lots, identify the authenticity, design special sessions, plan publicity, communicate prices, arrange venues, recruit buyers, and finally close the auction and deliver the goods.

It is easy for a small auction house to deceive people in the name of auction, and it is hard money for a company on the right track.

"The following is today's eighteenth lot, Master Gu Jingzhou's stone scoop pot!

After Li Yuntian finished speaking, Yan Sihai slowly stood up and waved his hand, and there was a commotion in the venue. The buyers began to whisper, discussing with each other, and the details of the pot also appeared on the big screen, attracting the attention of the audience.

Ling Tiancheng was secretly happy in his heart, today is really a long face, the appearance of Hu Jianmin and Yan Sihai, two great collectors, completely shocked the audience, I believe that soon the news will spread throughout the circle, greatly enhancing the gold content of Tiancheng's auction.

Of course, he knew in his heart that it was not that he had a big face, but that people had the ability to make the two great gods deign to come to the scene.

"The starting price is five million, and the price is increased by 500,000 at a time!"

As soon as the words fell, Li Yuntian's high-pitched voice sounded: "Five and a half million, Mr. in the third row bids six million! Six million, six and a half million on the sixth number!"

"Seven million!"

"Seven million! There are seven million on the right side of the midfield, thank you for your support!"

In less than a minute, the price of the stone scoop pot rose from 5 million to 7 million in an instant! The audience burst into warm applause.

"Seven million, is there a price increase? Seven million for the first time!"

"I'll give seven and a half million!

"Seven and a half million, has anyone bidd?

"Seven and a half million, the second time!"

"Seven and a half million, the third time!" Li Yuntian quickly inspected the audience to see if there was a final bid, and after a pause of twenty seconds, he was ready to drop the hammer.

"Eight million!"

Just when everyone thought that the overall situation had been decided, and the stone scoop pot was about to drop the hammer, a voice suddenly sounded.

"Eight million, halftime bid eight million, for the first time!"