Chapter 23: Buying Aston Martin Vanquish
"Hello Mr. Li, welcome to our Aston Martin flagship store! First of all, I am Gui Zhengqing, a sales consultant, and I am happy to serve you! May I ask Mr. Li, who came to the store today to see the Vanquish model? I can help you introduce it. I can also arrange a test drive for both of you in a moment, so that you can both experience the driving pleasure of our Aston Martin for themselves. ”
"Well, you said on the phone that the Vanquish has a current car, and the certificate can also be obtained on the spot?" Li Hao is not concerned about the test drive, nor the introduction of the model, but the question of whether he can pick up the car after paying the money on the same day. Some of the certificates of the current cars are mortgaged in the bank, and if there is no certificate, they will have to run twice.
"Well, yes, Mr. Lee, we happen to have a black Vanquish here. Otherwise, I'll take the two of you to the reception area to sit down for a while, do you want to drink barley tea, black tea, or green tea here?" According to the process of bringing guests, Gui Zhengqing first asked Li Hao and the others to sit down to understand the actual needs of the two. For example, what is the budget for buying a car, what are the needs of buying a car, how much do you know about the Aston Martin brand, etc.
"Two servings of black tea. Li Hao didn't shout directly to pay for a car like the nouveau riche. After all, when talking about business, there is no one who stands at the door to talk, at least he has to sit down and talk about it.
He and Zhou Ruotong sat at the round table under the guidance of Gui Zhengqing, and then after the two servings of black tea were served, Gui Zhengqing, the salesman, asked about the demand, "May I ask Mr. Li, I believe that a distinguished guest like you should have known about our Aston Martin before coming to our flagship store, right? Our Aston Martin was founded in Gatton, England in 1913, and is currently a wholly-owned subsidiary of Ford Motor Company. Before you look at the car, I have a presumptuous question for you, what is your budget for buying a car this time, what is the approximate amount?"
Li Hao patiently listened to the sales words, and then said to him, "My car purchase budget is between 7 million and 8 million, and the budget includes taxes and fees. ”
After Gui Zhengqing heard that Li Hao's car purchase budget was seven or eight million, the expression on his whole face became more serious! You must know that the two groups of guests brought by my colleague just now, one group had a car purchase budget of 3 million, and the other group simply didn't say anything, only said to take a look.
"Between 7 million and 8 million, right? Okay, Mr. Li...... Do you know that a brand like Aston Martin takes a luxurious, low-key route, which is different from the ostentatious and noisy Ferrari and Lamborghini. Our Aston Martin brand is more focused on quality and restraint. As a salesman in the luxury automotive industry, Gui Zhengqing knew that a guest like Li Hao would definitely wander among many sports car brands. Like a sports car of about 8 million, there are Lamborghini Aventador and Rolls-Royce Phantom in competition. At a lower price point are the Ferrari F12berlinetta, Bentley Bentayga, Bentley Mulsanne, McLaren 675LT and so on. Since the customer's car purchase budget is at this price point, these sports cars must have been considered.
Li Hao knows what sales wants to instill in him, which is nothing more than distinguishing brand concepts, playing a role in being unconventional and persuading customers. At this time, I saw him take a sip of black tea, and then said to the sales Gui Zhengqing, "I know everything you said, including the power, braking, smoothness, passability, etc. of Vanquish, and I also know it on my side." ”
After Li Hao finished speaking, Gui Zhengqing, who was sitting opposite, blinked his eyes. Although he had heard the technical terms just now, he did not understand some specific meanings. Especially for customers like Li Hao, who is a racing driver, Gui Zhengqing wants to introduce him as a professional consultant, and I am afraid that there are really some people who have an axe.
"Well, Mr. Li, since you know our car very well, ...... Why don't I take you two to see the real car? I remember you told me on the phone that you are willing to buy a current car, right?" Gui Zhengqing's brain is also active, and when he found out that Li Hao knows more about cars, he simply skipped the discussion process and took Li Hao directly to see the real car.
However, Li Hao, who was sitting in the seat, said to him after thinking for a while, "The vehicle display, including the subsequent test drive, is actually not very necessary. ”
As soon as he said this, he saw Gui Zhengqing in front of him, inadvertently showing a puzzled expression. According to the needs of most guests who come to the store, they generally go to see the real car after the discussion, and test drive the experience after seeing the real car. After all, any Aston Martin sports car in the store starts at 2.8 million. Often, after the customer test drives, they have to go back and think about it before deciding.
"Mr. Li, are you?"
Gui Zhengqing just wanted to ask Li Hao what he meant, but at this time, he only heard Li Hao continue what he just said, "I mean, fill out the contract directly, sign the contract and pay." ”
"Huh!?" Gui Zhengqing was a little stunned, and his mind couldn't turn for a while.
"Mr. Li, did you just say that the black Vanquish car was decided today?" The sudden large order made Gui Zhengqing grab his knees with both hands and squeeze it hard! He saw that Li Hao didn't look like a joke at all, so he hurriedly sorted out his thoughts and the expression on his face.
"This ...... Mr. Li, do you want to take the vehicle loan plan, or pay in full? If you take the vehicle loan, we currently cooperate with large banks such as China Construction Bank, China Merchants Bank, Industrial and Commercial Bank of China. ”
"Pay the full amount, I'm not a big fan of loans. "It's not so much that Li Hao doesn't like loans, it's that he doesn't like the feeling of owing money to the bank.
"Haha, Mr. Li, you are so humorous! I'll prepare a contract for you now!" Gui Zhengqing pinched his palm fiercely when he turned around. He'd seen a cheerful client, but he'd never seen such a cheerful client. So much so that coming to the Aston Martin flagship store to buy a car is like buying something in a supermarket! From entering the door to shopping, to paying for the car, it took less than ten minutes in total! A local tyrant like Li Hao simply set a new record for the fastest consumption in the flagship store!
"Mr. Li, I've kept you waiting, the black Vanquish is now a car, and the landing price of the car is 7.21 million, are you swiping a credit card?" Gui Zhengqing asked with a modest attitude.
"Hmm. After Li Hao filled in the information on the contract, he took the bank card and went to the counter with Gui Zhengqing to swipe the card.
During the whole process, the two groups of customers present and the two salesmen who brought the customers paid attention to. Aston Martin Vanquish, who is 7.21 million, bought it directly when he entered the store and said he would buy it, which is simply an invisible pressure for the two groups of customers who are still hesitating.