Chapter 189: Start an animation company
"Ah, it's not them, where is that team?" Wu Zeyu was a little disappointed after hearing the words, he was afraid that Li Hao had not invited a well-known team, so even if they worked together, they wouldn't be able to learn or appreciate anything.
"Mr. Wu, our Mr. Li invited the special effects team of Pixomondo Frankfurt Branch this time, and more than 60 of them are now rushing from the airport to the hotel we arranged with equipment. Including the team leader, Mr. Robinson, will also be coming to our headquarters to meet you soon. ”
"Pixomondo?Frankfurt Branch?Oscar Special Effects Team?" Wu Zeyu couldn't help but pronounce these terms while being surprised.
As the head of a branch in the special effects industry, there is nothing more memorable to him than those international special effects companies.
At this moment, he really realized that Li Hao, the CEO of Yihao Entertainment Group, was able to reach such a point!
Compared with those directors in China and those producers in China, I am afraid that even those who are among the top ten in the country do not have the energy to call two multinational special effects teams to go to China with equipment to make films and shoot them!?
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After arranging the production of the film, "The Legend of Immortals and Demons" still has the animation copyright left, and there is no cooperation with relevant partners.
Since foreign animation entered the Chinese market, domestic animation has been marginalized and has been slow to improve. Including Aofei Animation, which is known as the three giants of domestic animation, its works are also not as popular as foreign animation manufacturers because of the lack of IP and content.
"Mr. Li, regarding the animation copyright of "The Legend of Immortals and Demons", we recently contacted Xuanji Technology Animation Co., Ltd. As for the meaning of cooperation over there, we heard that they wanted to spend money to buy the animation copyright of our "Fairy and Demon Gaiden" and wanted to do it themselves. ”
Director Yu Lu came to Li Hao to report on the recent situation.
The price of animation copyright is not as high as that of film and game copyrights, and compared with these two industries, the domestic animation industry is still developing slowly and has not formed a good industrial chain.
"Oh, how much are they willing to pay for the copyright?" Li Hao sat in his seat and asked casually.
"Mr. Li, Xuanji Technology Animation Co., Ltd., they are willing to pay 4.3 million to buy from us. ”
Li Hao smiled after hearing this, although he is very willing to support the domestic animation industry, the sincerity of cooperation of some domestic companies is too small. To put it simply, it is impossible to talk.
Anime must be produced, because the entire industry chain cannot be missing a step. Aofei Animation is a domestic industry leader, but because of its listing, its market value exceeds 50 billion. Therefore, Li Hao's current authority does not allow him to buy this kind of aircraft carrier company.
Some animation companies are backed by large enterprises and choose to cooperate with a single copyright, and the other party's conditions will be very harsh.
However, fortunately, there are so many famous animation companies and animation studios around the world, many of which are capable but not large in market value, which can fully meet Li Hao's purchase conditions.
"Yu Lu, do you know any friends who do animation here? We, Yihao Entertainment Group, may need to start our own animation company. ”
Li Hao thinks more comprehensively, rather than buying those shoddy domestic companies, it is better to make an original animation brand by himself. Anyway, the IP side can be provided continuously, and all that is needed is the talent in adaptation.
Hearing that the boss was going to start his own animation company, the director Yu Lu thought seriously for a while, and then replied, "Boss, I seem to know a friend who does animation operations, she should know many capable people over there, why don't I introduce you at that time?"
"Yes, yes. ”
The friend Yu Lu said who does animation operations is the current director of operations of Youqi Animation Company, whose name is Huang Tian, who is thirty-one years old Chinese New Year's Eve. I have been in the animation industry for about seven years.
"Youqi Comics" is currently the most dedicated Internet platform in China to support China's original comics, and it is also the only and largest pure original comic website in China.
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After about four days, Huang Tian, the director of operations of the Demon Animation Company, at the invitation of her friend Yu Lu, drove her Audi A6 and happily came to Yihao Entertainment Group to meet the rumored national male god, Li Hao.
"Tuk Tuk!"
"Please come in. ”
"Mr. Li, Huang Tian, the director of operations of the Demon Animation Company, Miss Huang, she came to our company today. Miss Huang, this is Li Hao, the boss of our company. Recently, Mr. Li wanted to start an animation company, and we may need some advice and contacts from Miss Huang's side!"
Because Yu Lu and Huang Tian are also old acquaintances, they naturally don't show a lot of anger when they speak.
"Hello Mr. Li, I have admired Mr. Li's name for a long time, and today I finally saw Mr. Li's demeanor, and he really deserves to be a national male god. ”
Huang Tian was wearing a gray windbreaker, with short and medium hair, neatly hanging on both sides of his shoulders, giving people a very capable feeling.
"Hello, Miss Huang, please be seated. Li Hao shook hands with the other party, and then beckoned him to sit on the sofa.
Under Yu Lu's matchmaking, the two talked about the advantages and disadvantages of domestic animation. Because of Yu Lu's introduction, Huang Tian straightforwardly analyzed some industry conditions that outsiders did not know to Li Hao one by one.
"Mr. Li, you may not know that although domestic animation is slowly rising, it is an indisputable fact that foreign animation occupies the domestic market with its first-mover advantage. Compared with domestic animation, foreign animation such as this and Europe and the United States developed earlier, and the industrial chain is complete and mature, occupying the domestic animation market with a first-mover advantage and reaping most of the profits of the domestic animation industry, among which the penetration rate of this animation is the highest. ”
"The foreign animation industry chain has matured, and the mature profit model makes them highly profitable when they publish a work casually. In addition to making profits by selling BD/DVD, the research and development of derivatives of foreign animations such as Yueben is carried out at the same time as animation production, and with the pre-sale of animation broadcast time, the use of animation influence to make profits can form a long-tail effect on animation and continue the vitality of animation, and animation can also in turn promote the profitability of upstream industries such as comics, thus forming a virtuous circle, and therefore there are many enduring IPs, such as Yueben animation "Neon Genesis Evangelion". ”
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Huang Tian has been in this industry for more than seven years, and he looks at problems and phenomena much more clearly than outsiders. Since there is no grading system for domestic animation. Domestic animation lacks original content innovation, and relies too much on the classic originality retained by predecessors in the production of animation.