"Is this all right?"

Although the fourth brother is also an old man who "keeps up with the trend", he never expected that WeChat and Alipay could play like this.

"What's wrong with this, it's actually a self-service version of Didi taxi, but you don't need to pay a deposit to take a taxi with Didi. Zeng Lao explained with a smile.

The fourth brother also knows what Didi taxi is, and even his bodyguard and driver have told him that he will do Didi taxi for a while in his spare time, and make some money by taking a few customers by the way. "That is to say...... What kind of bicycle is this, just by earning money for deposits and timekeeping?"

Zeng Lao smiled dumbly and said: "How much can you earn? What really makes money is the deposit! Just now, Master Tang said that this is borrowing chickens to lay eggs, and getting money is equivalent to getting financing. ”

The fourth brother was silent, and only after a long time did he say in a hoarse voice: "Ah Jiu, you also started in business, how much money do you make from this Dongdong?"

"Look at the size of the determination. ”

Zeng Lao blurted out this sentence.

"How determined is it?" The fourth brother obviously didn't expect Zeng Lao to say this, looked at him suspiciously, and asked why with his eyes.

"Yes, in fact, there is no mystery in the technology of bike sharing, and the profit is a concept. If you are determined, you can get the first cup of soup by spreading the dots in Quanzhou Prefecture and radiating to several surrounding counties, cities, towns and villages. If you look ahead and look backwards, suffer from gains and losses, and are preempted by others, you will lose your first move. Zeng Lao said lightly.

"No technology at all?" Zeng Yujie obviously heard their conversation, and interjected dissatisfiedly: "Just one lock is enough to drink a pot!"

"Locks, do you mean the sweeping lock?"

Zeng Lao actually didn't know much about the operation mode of shared bicycles, he just knew that there was such a thing.

Zeng Yujie nodded: "That's right, this lock is about the soul of the entire shared bicycle." The bicycle has a built-in program control device and GPS positioning chip, which is powered by the bicycle transmission power generation. The lock is an Internet of Things device, with a built-in battery, a single-chip microcomputer, a vibration sensor, a GPS receiver, 3, 4G network signal reception, and unlocking is a command issued by the background server. The tires are solid and do not need to be inflated, which also avoids the risk of punctures. The body is stamped with aluminum alloy to eliminate the problem of rust, and the vehicle is replaced by a shaft drive to avoid the problem of falling off the chain and so on. Such a bicycle, even if it is obtained at the cost price, will cost nearly 200 yuan!"

"That being said, I also know that there is another type of shared bike that is physically locked, and you can ride it if you know the password. Tang Chen couldn't help but say.

Zeng Yujie said proudly: "If you want to do it, you can do a little more heroic, a little high-end, a physical lock or something, let's not play! Think about it, you have to open the password yourself to sweep a lock, is this still 'high-tech', 'Internet technology'? This is originally to attract young people, you whole physical lock, young people are still interested?"

I have to admit that Zeng Yujie has a point. Tang Chen said: "If you grasp the consumption psychology of young people, you have won most of it." ”

"I just want to know, you rabbit cub do this, those motorcycle masters, won't they dismantle all your cars?" Although the fourth brother is a little out of step with the trend, his perspective on the problem is definitely very unique, but extremely accurate.

Zeng Yujie was stunned for a moment, and then muttered: "If the shared bicycle comes out, there is a risk of being destroyed." In fact, actuaries have long seen the analysis data of fares, rents, number of members, operation and maintenance costs to investors like us, and according to the data model, shared bicycles should be a transaction with a high chance of winning. After all, in China, there is no shortage of Internet users and people who can ride bicycles. ”

"But ......" Tang Chen still couldn't help but pour cold water, "This is still a business that makes a fortune and leaves!" Those real user activity, the amount of precipitated funds, the proportion of user lease surrender, and the depreciation cost of operation and maintenance are all ulterior trade secrets, if it is really clear to all investors, then the entire platform and business model will become no secrets, and user stickiness, profitability, and depreciation costs are like a financial manual spread out, which can be seen at a glance.

For example, before Steve Jobs created the iPhone, no one knew what a wonderful experience it would be to gently swipe his fingertips across the screen to unlock it, Jobs was simply a master predictor of consumer behavior, and before 3G was really popular, almost all communication experts around the world thought that video calling was the killer application of 3G, and this has proven to be a joke at all, even in the 4G era, the application frequency of video calls is still not high.

The user's heart, the needle under the sea, as long as the judgment of consumer behavior is a millimeter, it may be wrong.

As far as I know, in cities that have invested in shared bicycles, starting at 11 o'clock every night, there will be trucks full of shared bicycles starting to walk through the streets and alleys of the city, and the scattered bicycles on the roadside are reorganized and neatly placed at the subway entrance, business district, community entrance and other popular places for users to pick up their cars. But how many of them will be ridden away by consumers the next day, no one knows.

In urban centers, the space for bicycle use is compressed by the dense subway and bus system, while in the suburbs, the safety problems faced by shared bicycles are more serious, the probability of private storage and vandalism is greatly increased, and the operation and maintenance costs have soared. In the event of a traffic accident caused by a bicycle breakdown, the legal issues in the process will be brought to the fore.

After a burst of excitement, it is difficult to say whether consumers will be sticky enough to share bicycles. To put it bluntly, how inseparable consumers are from shared bikes, and how long their enthusiasm can last, is still the most critical unknown.

Even if it is assumed that shared bicycles will really become a new member of the city in addition to reinforced concrete, animals and plants in the future, then it will also face policy risks, since it is a part of the city, it has to accept the management of the city owner, into a new large ecosystem, this is a big brother online car-hailing has not solved a good problem, shared bicycles can not escape.

If it turns out that bike-sharing only hits the user's false pain points, then integration will come quickly, and bike-sharing will be swallowed up and digested by the entire ride-sharing market, or remain in business, or be reduced to chicken ribs, or be completely eliminated. The pros and cons coexist, depending on how things develop and how consumers vote with their feet. ”

Everyone was silent, and Zeng Lao suddenly found that on this issue, the fourth brother and Zeng Yujie, the "enemy" father and son, didn't seem to know what a quarrel was.

"Then Tang Chen, what do you mean, don't do this?" After a long time, Zeng Yujie raised his head a little frustratedly, looked at Tang Chen and said.

"No, it should be done!" Tang Chen smiled, "The first person to eat crabs will always be a little risky." But the risks are directly proportional to the benefits, and if you want to eat delicious crabs, you have to run the risk of being pinched by crabs. Zeng Lao was right just now, sharing bicycles is actually to earn a concept and earn a freshness. It's okay to put in it, but when to withdraw is a science. I haven't practiced this, and I'm not in a position to express my opinion. But the investment in shared bicycles should be sooner rather than later!"

(End of chapter)