Chapter 14 Developing a Website

The "Harry Potter" series of novels, first published in 1997, "Harry Potter and the Philosopher's Stone", this novel with colorful imagination, layers of suspense and language conducive to children's reading, almost overnight conquered young readers around the world, and later the "Harry Potter" series was made into a series of movies by Hollywood, "Harry Potter" The four big characters frequently appeared in major newspapers and television media, and became a kind of cultural industry, earning countless foreign exchange for major foreign companies in Britain and the United States, and the British female writer became popular with this book, and quickly became a billionaire woman, fame and fortune.

There are a total of seven parts of the "Harry Potter series", which are connected into one sentence "hahahahahahaha", a smirk like a madman.

In his previous life, this novel was called children's literature, to be honest, Luo Tianyi himself watched the movie without reading the original book, because he thought about what was good about children's literature, and there was definitely more than one person who had this idea, and it was for this reason that Luo Tianyi was the first to cross out when he chose.

Then once in Luo Tianyi, in a boredom, he watched "Harry Potter series" in his head, because he wanted to know why a children's novel became such a sensation......

But this time Luo Tianyi was obsessed with it, this book is not as naïve as he believed, on the contrary, it is very exciting.

Then Luo Tianyi searched and found that there are two versions of the "Harry Potter series", one of which is a children's version and the other is an adult version with more beautiful packaging.

But Luo Tianyi, who read both books, found one thing, the children's version and the adult version are exactly the same except for the book cover!

To put it simply, the Harry Potter series will never feel very naïve.

The success of the "Harry Potter series" has the credit of hype, but the quality of the book itself also accounts for a very significant proportion, so I will write this one, and then add some classic settings of some classic Western fantasy online texts in my previous life, I don't believe it is impossible to write a classic that surpasses the original book!

However, what is a web novel and what is the concept of an online novel, in this world, I am afraid that no one knows better than Luo Tianyi, who traveled back from 2017.

Past

Huanjian Book League, the first online novel portal in China, the oldest Chinese online novel site, before the establishment of the starting point, Huanjian Book Alliance has always firmly occupied the leading position in the industry, ranking among the top 100 Alexa Chinese websites.

It wasn't until it appeared, opened the charging model, cultivated a group of high-level writers and a stable readership, and pushed online novels to formalization and professionalism, that Huanjian gradually declined.

The writing style of online novels is very important, even if it is Xiaobaiwen, the same plot, the master writes it passionately, and the rookie writes it tastelessly.

This is the foundation, or talent.

............

After Luo Tianyi returned to the company, he immediately found his secretary Jerkasie.

Luo Tianyi said: "This website has several core principles, and when you are developing, everything must revolve around these cores. ”

"Mr. Luo, you said, I'll record it. Jerkasy said.

"First of all, the website must strengthen the interaction with readers and increase the adhesion of readers. This interaction does not simply refer to the reader's message discussion, but more importantly, to make the reader have a feeling of 'being in charge'. Every registered reader has a recommendation vote, or can rate and vote for a novel they like. Similarly, in order to increase the cohesion of readers and improve their sense of achievement, you can engage in a reader promotion system, and readers will have greater privileges after they are upgraded. For example, a first-level account that has just been registered has a recommendation ticket every day, and a second-level account can have the function of changing its name, changing its avatar, a premium account, and even get some kind of badge...... All in all, it is necessary to make readers feel that they can not only read the book on this website, but also determine the score of the book, and even have an 'identity' like the real world, and through hard work, or by increasing the frequency of visits, they can continue to improve their identity. ”

"It's like playing a game? can you level up, upgrade to better equipment?" Jerkassie's eyes lit up.

"Yes, that's what it means. When the readership is large enough, I will also consider developing a few mini-games corresponding to the book, and you should pay attention to leaving the interface when developing. Now is not the time to go. ”

Luo Tianyi nodded and continued: "Second, there must be an objective and standard scoring system in the website. The quality of a book speaks with objective data, and it should be reflected in the list, and there is an open formula. For example, a book, clicks, registered member clicks, recommendation votes, and favorites, all have corresponding scores, and finally a comprehensive score, listing the rankings, the most intuitive reflection of a book's results. ”

Many lists at the beginning of the previous life tend to be reduced to a cluster of brushes, but one thing is certain, when the readership base is large enough, really good books can also emerge in the brush. And when the book is in the middle and late stages, what the brush can change is only a local ranking change, which cannot affect the overall situation.

And there are more brushes and good data, which is actually of great help to the future commercial value of the novel.

"Finally, when you're building a website, you need to keep in mind the priority of the recommended locations. Good recommendation slots should be bright and eye-catching, but the number is relatively small, forming an orderly recommendation pyramid. ”

The most successful model at the beginning of the previous life is the pyramid of competitive recommendations.

After signing the contract, the earliest small recommendation, excellent results, give better recommendation, let the data speak, from the many signed books, layer by layer to select the best batch, give the greatest support, reasonable allocation of resources. This referral system is brutal and flawed, but in general, it is the fairest and most effective competitive selection model.

The starting point is constantly revised, and there are many new recommended positions, crossing the river by feeling the stones, and these positions have succeeded and failed. Luo Tianyi does not have this problem, and those recommendations that have proven to be meaningless but occupy the layout are not used.

"Do you want to leave an ad slot?" and at the end, Jeccasie finally made a crucial suggestion.

The profit model of the website, one is traffic, the other is advertising, and on the premise of not selling the website, the ultimate purpose of traffic is still for advertising services.

"Leave no advertising space, at least for the next few years, and you must not let advertising affect the reading experience. Luo Tianyi waved his hand.

Speaking of the reader experience, Luo Tianyi chatted with Jerkassie for a while, from the page background color, reading font, and even talked about the page turning experience.

There was not enough time in the afternoon, so Jerkassie simply had a working meal together at Zejian Company, and it was not until nine o'clock in the evening that the conversation was finished.

Jerkasie recorded a thick stack.

In the end, speaking of expenses, Luo Tianyi asked Jerkasie to calculate the approximate expenses.

Luo Tianyi did not graduate with a computer major, but after two thousand years, any project can be related to computers, and his original company had made an internal website, so how much a simple forum would cost, Luo Tianyi knew in his heart.

The reason why he pretended not to know how to do it and let Jeccasie make his own offer was that Luo Tianyi also had a little intention of examining this young man.

Jerkassie calculated for a moment before giving the price.

The development and debugging team of five people, plus a year's server rental and maintenance costs, costs about 30,000 yuan.

Mainly because Luo Tianyi put forward more requirements, the technical content of the website will be greatly improved.

"Thirty thousand?" Luo Tianyi frowned.

"Mr. Luo, I don't need money, other classmates, I can still try to press it, the 30,000 yuan is calculated according to the highest, I'm afraid that there will be an accident temporarily. Jerkassie quickly explained.

"In this case, I will give you fifty thousand. Luo Tianyi stretched out a slap.

"Huh?!" Jerkassie didn't even know what to say.

Luo Tianyi smiled: "Two things, first, you are the project leader, not only to take money, but also to be more than others." Distribute according to work. Second, the construction of the website and the rental of the server should be of high standards, at least to ensure that in the case of 100,000 readers staying on the website page at the same time, the server will not be overloaded, and the running speed of the web page will not be significantly slowed. ”

"100,000 readers stranded at the same time?" Jeccasie was surprised, which meant that the number of registered users would definitely exceed one million...... This one is really ambitious.