Chapter 16 Cooperative Websites
"Okay, I'll call a meeting of the relevant subordinates of the company to discuss it now, and I'll give you a detailed contract tomorrow. After Cai Shuqing made a decision, she was also very simple.
The next day, Chen Feng and his entourage came to Feiyi Publishing House again. Negotiations were held in the conference room on the details of the contract.
The other cooperation is a reference to a model similar to Amazon, but Luo Tianyi has become a subsidiary to cooperate with them!
The Amazon online bookstore was founded in 1995, during which it experienced two ups and downs, almost disappeared into the dust of history, but finally survived tenaciously, and in 1997, Amazon submitted a prospectus to go public in Delaware.
When it comes to Amazon Bookstore, we have to say that its founder - he was a popular figure on campus when he was a student, top in his studies, handsome, in his early 20s, he graduated from Princeton University, one of the eight Ivy League universities in the United States, and was later directly introduced to a technology company as a programmer and accumulated work experience.
Two years later, because of his outstanding ability, he was tapped to a private bank as a vice president and created a lot of performance.
Two years later, Bezos co-founded one of the most successful hedge funds on Wall Street at the time, eventually becoming the company's youngest senior vice president.
Four years later, the high-spirited Bezos, in a chance Internet surfing, accidentally entered a website and saw a number - 2300%!
The number of Internet users is growing at a rate of 2,300% every year!
This is a thrilling number.
At that time, Microsoft in Seattle had grown up, and Bill Gates was on the cover of Time magazine, and his deeds were known to countless people.
And when Bezos saw this number, he instantly felt a light in his eyes.
After a week of thinking, he finally made up his mind that he could achieve great success in the IT industry like Bill Gates and be a trendsetter on the cusp of the Internet.
Bezos went through the resignation procedures at a rapid pace, and then after a month of market research, he finally took out all his personal funds and created the first online retail company in the United States, Cadabra.
However, due to business strategy and publicity reasons, the establishment of Cardabra was declared a failure.
Exploring the reason for its failure, it is too ambitious, and instead of eating a mouthful, he became a fat man, but was strangled to death.
So, two months later, Bezos, who had accumulated enough experience, abandoned the original idea of wanting to sell everything, listed 20 kinds of goods, and eliminated them one by one.
Eventually, it was reduced to books and musical products.
Later, due to cost reasons, he chose to sell books first.
Books are particularly well suited to online display, and the United States, as a major publishing country, has as many as 1.3 million titles, while only 20 to 300,000 musical productions have them.
Therefore, in comparison, the book distribution industry has a large market space.
You must know that the annual sales of this industry are as high as 260 billion US dollars, but the Barnes & Noble bookstore chain, which has more than 700 branches and the largest bookstore in the world, accounts for only 12% of the total sales of this industry.
There are huge business opportunities here!
Bassos re-registered an online company at breakneck speed, and renamed the original Cadabra as an Amazon bookstore.
Since then, under Bezos's operation and management, the Amazon bookstore has spent two years without a hitch.
And in May 1997, the prospectus was submitted and successfully listed.
After the listing, the Amazon bookstore, because of Bezos's personal philosophy, did not get a large amount of investment money, and then made a big move forward and expanded drastically.
Instead, it is steadily expanding the scale of the Amazon bookstore step by step, and two years later, the current Amazon bookstore is almost no different from two years ago.
It was the shadow of Kadabra's failure that made him always be cautious and think carefully in the process of starting his business.
And such a conservative pace has also made its profitability not as exaggerated as other Internet companies, and its stock price has not fluctuated much.
In addition, the online store is not as simple as imagined, as far as Amazon is concerned, although it has performed well after being listed in the past two years, it has also caused a lot of local disputes because of logistics, after-sales and other reasons.
Amazon, as a platform, acts as a middleman to provide transaction protection for buyers and sellers.
For example, to control the buyer's funds, after both parties confirm the success of the transaction, Amazon will only transfer the transaction funds to the seller's account with the consent of the buyer.
And in this way, Amazon can also take advantage of the gap in logistics and transportation to take out this money to do something meaningful.
On the official website of Cybertron, there is not only an alternative website of "Amazon", but also a novel website!
And there is only one pre-sale book on Amazon, and the others are all old books, although they are all discounted!