At the request of Gu Wen, the five senior executives of Hongxiang returned to their respective offices and began to read this "Hongxiang Technical Specialist Xu Xiao Development Strategy Consulting Project - High-level Interview Questionnaire":

Interview Topic: Interview on the strategic development planning project of Hongxiang Technical College

Interviewee: Li Kaifu, President of Hongxiang (Xia Rongjie, Dean of Civil Engineering Branch, Tian Heguang, Dean of Machinery Manufacturing Branch, Pang Lian, Dean of Light Industry and Textile Branch, He Yanping, Dean of Life Assistance Branch)

Interview location: President Hongxiang's office (the office of the deans of each branch)

Interview time: June 24-26, 2017

Participants: Consultants: Wen Guo:

Record arrangement: Consultant: Wen Guo

Main interview content:

1. What do you think Hongxiang's development strategy should be?Talk about your thoughts on Hongxiang's mission, vision, core values, long-, medium- and short-term development strategy?What is the development direction and strategic goal of each branch under the grand strategy?

2. Please introduce the current operation and operation of Hongxiang. Including students, profits, Hongxiang brand, customer groups, partners, etc.:

3. Could you please talk about the current development status of the industry, what do you think is the business environment, the service market and the target audience that Hongxiang is facing?

4. What do you think is Hongxiang's biggest advantage?What new innovation opportunities do you think Hongxiang has in the future?What are the competitions and challenges it faces?What are the key problems that need to be solved?

5. What do you think are the company's core competencies at present, and what are the bottlenecks of internal and external management?

6. In the specific operation process of Hongxiang, what are the specific problems and suggestions from the aspects of brand promotion, enrollment, training, employment preparation, and cross-industry alliance?

Answer:

7. What is the current position of Hongxiang in the industry?What do you think are the more successful brands in the industry, and what can be learned from them?

8. What do you think is Hongxiang's corporate culture, what is the current situation in terms of finance, organization, human resources and performance, is the company's employees stable, turnover rate, and what are your ideas for talent development?

9. What are your hopes and requirements for the strategic development plan, and what goals do you hope to achieve?

According to Gu Wen, strategic development planning is a brain-opening process, and everyone needs to put forward their own opinions without being swayed by others.

The first object of Gu Wen's interview was Pang Lian, the president of the Light Industry and Textile Branch, and women were preferred.

Pang Lian is 78 years old this year, with a kind face and a gentle personality. She poured a cup of tea for Gu Wen first, then sat down facing Gu Wen and said with a wry smile:

"Mr. Wen, to be honest, there are some things I don't understand at all, I can only say that I understand. ”

"Dean Pang is so humble, you have a lot of experience in education, and you definitely have a lot to share with me. Gu Wen smiled and said:

"As for the unclear points, we will go one by one, if you don't understand, I can explain it in general first, but more I need your real thoughts. ”

"Okay, Hongxiang's current situation, classmate Wen also has a general understanding. As one of the earliest teachers of Hongxiang, I think the positioning of Hongxiang College is very clear.

"Unlike other universities, we are mainly positioned at the middle and low end of talents with professional skills. ”

"After graduation, 80% of our students from the School of Light Industry and Textiles enter textile and shaping factories, starting from the grassroots level. ”

"Generally, within two years, 20% will be at the level of group leader and section chief, and then continue to rise. ”

"The students of Hongxiang Light Industry Textile have a positive work attitude, hard work, and high loyalty, and have always been the most popular in Linhai City. ”

"It's just that in recent years, because the real estate value of Linhai City has appreciated too much, a large number of manufacturing factories have moved to the western and northern cities with lower human resource costs. ”

This has also caused difficulties for the survival of the only remaining light industry and textile enterprises in Linhai City, and at the same time, the competition is fierce, and it is basically difficult for new employees to enter the company. ”

"So in recent years, it has been difficult for graduates of Hongxiang Light Industry and Textile to find jobs locally. Fewer and fewer students are enrolled. ”

......

Under the guidance of Gu Wen, Pang Lian opened the conversation box and talked endlessly.

In the end, Pang Lian concluded: "I personally think that Hongxiang's students must go out of Linhai City, otherwise even if they escape Yida this time, Wantong, Qianju, and Baisheng will rush over in the future." ”

Tian Heguang, president of the Machinery Manufacturing Branch, combed his long hair:

"Now there is a surplus of talent in Linhai City, and the competition is fierce. On the one hand, the cost of living is rising so fast that even most universities are starting to find it difficult for graduates to find jobs. ”

"On the other hand, a large number of powerful enterprises have fled, leaving behind a shell headquarters that represents the enterprise. Hongxiang's students are basically technical professionals and are relatively weak in business management. ”

"With the relocation of manufacturing companies, and even most of the Fuzhen technology companies, there are fewer employment opportunities for Hongxiang's graduates. ”

"It's the environment, and to be honest, I don't have any ideas. Unless the city lord's mansion adjusts the development strategy of Linhai, Hongxiang can only find a way to turn to management or other professions with greater demand. ”

"But it is not easy for a school to transform, and it requires a lot of investment and accumulation. Hongxiang is now too weak to have enough investment to support the professional transformation. ”

"Classmate Wen, you are resourceful, and the future of Hongxiang depends on you young people. ”

Xia Rongjie, Dean of the Civil Engineering Branch:

"The Civil Engineering Branch is often referred to as an excavator specialty. To be honest, the excavator major is indeed the strongest major in our School of Civil Engineering. ”

"Hongxiang's construction market is currently in a relatively stable state, and the main direction of construction is the urbanization and urbanization of the urban-rural junction of Linhai, as well as part of the city's internal renovation projects. ”

Xia Rongjie smiled: "For example, the Tenth Martial Arts University has been transformed into a 'Tiandi No. 1' comprehensive residential area. If it weren't for Wen's efforts to turn the tide, it might have been Hongxiang transformed into 'Heaven and Earth No. 1'. ”

Gu Wen said modestly: "Even if I don't help, I'm afraid that Yida Group will not be able to succeed in the acquisition." What I'm doing is just icing on the cake. ”

For Hongxiang's deep secrets, Gu Wen is aware of it. The existence of a hidden half-plane and thousands of plane mouths is likely to be the root cause of Emperor Chu's construction of Linhai City.

Therefore, the government will never allow Xu Jialin to build a large number of buildings here.

Gu Wen also noticed this, so he used the guise of 'Secret Treasure of the Coastal Kingdom' to bring in a large group of people.

In a sense, the Half-Plane is more precious than the Primordial Treasure.

Don't look at Principal Li's smiling face, if Gu Wen leaks this secret, what awaits him will definitely not be a good result.

As the designated successor of President Hongxiang, Xia Rongjie obviously knows more than the other three deans. His eyes flashed, and he smiled: "Okay, let's not talk about this yet." ”

"If Hongxiang doesn't want to become blue and black, it must be changed and innovated. Hongxiang's brand must be spread to surrounding cities and even the entire Great Chu Kingdom, and the scope of student services must be expanded. ”

"There are two opportunities here, one is that the construction around the seaside requires a certain amount of construction talent. The second is that as companies move out, there are actually a lot of construction opportunities in the places where they move in. ”

"In fact, for several other professional branches, the relocated enterprises also need a large number of professional and technical personnel. This is a grand opportunity. ”

But, in the same way, Hongxiang also faces a problem that must be solved: the contradiction between the high investment in education and the relatively low return on employment. ”

"Student Wen also knows that in addition to the college entrance examination candidates, other students in Linhai City must spend tens of millions to buy 'degree houses' in order to study in universities in Linhai City. The college entrance examination candidates have invested at least 100,000 yuan in exams and tuition. ”

"A middle-level technician can get a monthly salary of hundreds or thousands of gold coins in Linhai, which can barely be regarded as a balance between investment and return. ”

"But once you move to another place, it's good to get a monthly salary of hundreds of dollars. But it becomes meaningless to spend such a large price to enroll in Hongxiang. ”

This is a fundamental problem restricting the development of Hongxiang. I don't know if there is any good way for Mr. Wen?" )