Chapter 432: Gu Wen's Business Scripture

As soon as Shuanggu Mall opened, it attracted a lot of customers. Pen × fun × Pavilion www. biquge。 info

On the one hand, the quality of the items displayed on the counter is quite good, a little better than most of the shops in Exchange Square, but slightly worse than the things in the shops around the square.

In fact, standing at the entrance just now, when Gu Wen and Feng Wushuang bit their ears, the artificial intelligence Xiaowei used the lowest frequency to scan the goods in the entire square.

In the Exchange Square, there are a total of 6,218 shops, filtering out irrelevant parts, selling goods similar to the immortal artifacts in the Guwen Storage Ring, a total of 483. Among them, 12 are permanent shops on the periphery of the square.

These shops have fixed signs, the decoration is exquisite, and the salespeople are all young and beautiful ladies who have undergone professional training, and the guards are strong, and even some of them have Daxian in charge.

The immortal ware in Wangpu is basically brand goods, the quality is good, and the grade is generally high. There were even a small number of treasures that were isolated with a separate protective array. High quality, good service, naturally the price is very expensive.

Of course, even if it is a prosperous shop, there are some fakes in it. Except for the two particularly high-end products, all of which are genuine, the rest are more or less mixed with some defective products and imitations, and the proportion has reached 20%.

Of course, these defective products and imitations are extremely difficult to find, and the quality will not be much different from the genuine products. As long as you don't meet the most knowledgeable experts, there will generally be no mistakes.

If anyone can prove it, they will sincerely apologize and compensate in full. But it is said that many of those who received ten times the compensation will be blackened because they are jealous, and they will end up on the streets for no reason.

So those who really know how to do it won't be corrected, and it's a big deal to bypass these hot goods and not buy them. This is also a default convention.

As for the rest, they are all stall shops similar to Gu Wen. It's a mix of fish and dragons, and there are all kinds of tricks.

Don't think that street stalls are just small business. The largest stall directly rented 40 adjacent shops, connected together, and neatly played a signboard: "Huimin Immortal Shop".

Without exception, Huimin fairy shops are imitations without brand, but the quality is quite good, and the price is only 1/3 of Wangpu. Immortal weapons, especially those used in battle, are life-threatening items for immortals who are often in danger.

Imagine when an immortal encounters a full-scale siege, and suddenly there is a small flaw in the defensive formation, what will be the result?

Or what happens if a warrior uses his strongest trick to kill the enemy in an instant, and the sword in his hand suddenly breaks?

Therefore, people who are rich and powerful would rather buy authentic brand products with a premium of several times, which is equivalent to spending money on insurance.

And "people-friendly" merchants like Huimin Xianqipu have chosen another path. They use large shops and shop chains to show their strength and give buyers a certain amount of confidence.

Although the goods sold are not branded, they claim to have been specially inspected by in-house experts, and the quality is "considerably" guaranteed. In addition, the price is only about 1/3 of the brand immortal weapon. It can be said that another balance has been struck between quality and price.

Therefore, although the Huimin Immortal Artifact Shop has never endorsed the quality of the immortal artifacts sold, it has been warmly welcomed by the common people in the vast fairy world.

Huimin Xianqi Shop ranks among the top in the entire Exchange Square, and the transaction volume is twice as high as that of all similar shops combined.

Of course, this is a positive example. Because there are no rigid requirements for quality, there are a large number of shoddy and even specialized black shops.

For example, a shop called "Classical Weapons Shop" is used to wrap the immortal weapons tightly with lead mud that can isolate the divine sense, and the exposed parts are specially treated, some of which appear to be unsightly, and some of which seem to be ancient and proud.

In fact, all the immortal qi is all low-quality fakes.

Its modus operandi is to find a group of nurseries to pretend to be customers, and after opening the seal on the spot, they suddenly "find" a rare brand-grade immortal artifact, or a treasure map hidden in the mysteries, which is worth more than 100 times the low selling price.

The nurseries were either ecstatic, envious, jealous and hateful, or rushed into the shop to buy and buy for a while, and most of them were disappointed, but someone "discovered" the baby.

This kind of luck has attracted many young people with illusions, or some low-class bad gamblers. Business is actually very good.

In fact, the main cost of the classical armory shop is the cost of hiring nurseries, the cost of nursery makeup and costumes, the cost of praise and training, and the cost of purchasing less than ten genuine fixed assets.

So it looks like the price is low, but the money is a lot of money. Just look at the boss who is as fat as a ball and smiles like a fat chrysanthemum even if he has a fairy qi refining body.

Of course, most of the shops on the ground are the kind of adventure squads, small groups of consignment points, things are uneven, but they are generally broken and incomplete, and the quality is not too good, which is also a helpless choice for adventurers or poor immortals who are not financially rich.

The immortal artifacts in these shops, whether they are genuine or fake, are invisible under Xiaowei's scanning, and even the lead mud that can isolate the divine consciousness has no effect on Xiaowei's ultra-micro quark scanning.

Of course, Xiaowei is a scientific and technological creation after all, and can make a meticulous and comprehensive judgment on the external characteristics of immortal weapons. For those mysterious things such as special skills, potentials, machine spirits, and Tao aggregates, it means that there is nothing that can be done.

Fortunately, Gu Wen also sells immortal weapons below the middle grade, but he can't use such high-end abilities.

Among the immortal weapons looted by Tianweixing, there is naturally no shortage of powerful top-grade immortal weapons, but with Gu Wen's current strength, taking out this kind of thing is purely to cause trouble for himself.

In fact, even if it is a medium-grade immortal weapon, it is not qualified to have it purely based on the ability revealed by Gu Wen itself. But taking out a medium-grade immortal weapon, it is not so exaggerated, and it can even be said that Gu Wen is just a consignment of a certain force.

This unknown force was able to take out a medium-grade immortal weapon, which showed that even if there was no great immortal in charge, there were some stronger Meng Immortals and even sub-immortals, which should not be humiliated.

Gu Wen put out a total of thirty-eight immortal weapons this time, ranging from the lowest-level one-time low-grade lower-level immortal weapon "Thunder Fire Bead", to the middle-grade and middle-level "Wuhua Lead and Mercury Chaotic Cloud Xuan" defensive array disk, and even a middle-grade and upper-grade immortal weapon "Three-Pointed Broken Star Sharp Yue Spear".

Without exception, these immortal artifacts have erased the brand and special imprint. Therefore, Guwen's Shuanggu Mall is a typical "ashware" store.

The so-called "ash ware" means that they were originally genuine, but they were specially treated in order not to be traced to the original owner.

This road of immortal weapons is basically from the wrong way, some are robbed by starry sky bandits, some are stolen by thieves and pickpockets, and some are robbed by adventurers. If someone traces the way to the place, those who buy and sell immortal artifacts will be in trouble.

But Gu Wen's handling method is very clean, and it is basically impossible to track it down. Therefore, Xiao Si of the trading management center dared to announce that it was a high imitation and happily accepted it.

As soon as these immortal artifacts came out, they attracted the attention of many people. A few sharp-eyed old guests walked in, picked up the immortal artifact and looked at it carefully, silently, but quietly passed the word and asked the partners to come quickly.

There are also some young cities that are not deep, and they are happy and can't put it down. Soon the mall was crowded with customers.

Of course, the reason why the market is so popular is not entirely because of the good quality of this batch of gray goods. In fact, because they have been consumed in the thermosphere for too long, although these immortal artifacts have a thick foundation and are not low-level, they lack maintenance and are not in good condition.

On the other hand, it is the red-letter promotional slogan that Gu Wen played on the column of Shuanggu Mall:

"Shuanggu Mall opened a big reward, special promotional items from 10 fairy stones, new products on the market, all 20% off. Buy and give, buy three get one free, buy enough 10,000, get a Jinjing membership card, and get 80% off the next purchase..."

Balabala, Gu Wen threw out five or six promotional strategies. In the fairy trading market, all kinds of promotional games have been played indiscriminately for millions of years, and the market once fell into chaos.

Finally, after market research, it was found that the more complex promotions were carried out, which would only confuse consumers. Moreover, too much promotion will affect the brand effect, cause vicious competition, and finally form the outcome of raw material suppliers, producers, distributors, retailers and end users.

As a result, complicated promotions were gradually eliminated, and only simple discounts remained.

Gu Wen's use of complex promotions that have been proven to not work is actually using reverse thinking.

The "simple, convenient, and fast" user experience has been unchanged for hundreds of thousands of years. The market has also become hierarchical and uneventful.

Gu Wen does the opposite, but it can pique the interest of buyers, "treat complex promotions as a guessing game", and make sales interesting. It worked out really well.

In this way, the lively scene of the opening of the Shuanggu mall has attracted the attention of many people. In fact, it deviates from Gu Wen's goal of keeping a low profile.

Gu Wen has taken this into consideration. First of all, the days of Xiang Mingyue's ascension are numbered, and Gu Wen must hurry up, first of all, to quickly solve the economic problem.

Whether it is long-distance travel, listening to news, increasing knowledge, learning and practicing martial arts, it is necessary to have sufficient financial support.

On the other hand, moderate exposure actually helps to cover up the identity of the remnants of Guwen Technology. A person who is the enemy of the whole world is usually isolated and cautious. Gu Wen went the opposite way, "hidden in the city".

In addition, Gu Wen's main job is an advisor, and because of his identity restrictions, he should try to avoid participating in battles and wars. A business genius, or the identity of a business information professional, is also the growth direction chosen by Gu Wen.

Based on these plans, Shuanggu Mall ushered in the first wave of sales boom in this way.