Chapter 6 Market Research
Zuo Quan didn't tell Zuo Xuan his next plan, but hoped that Zuo Xuan would come up with a great strategy by observing the hotel and understanding the surroundings.
Zuo Xuan knew that this was an opportunity given to him by his father, because in his father's eyes, no matter how big and good this store is, it will be handed over to him in the future, and he is the future owner of this store, although even the house is still rented now.
The original boss Zhang only gave the restaurant to his father, but his father could not completely buy the 300 square meters with the kitchen due to financial problems.
That is to say, every month, that pitiful income will all fall into the hands of the fat boss Zhang, if you continue to operate in this mode, the cheaper is still the original boss Zhang.
Thinking of this, Zuo Xuan has a deep malice towards that Boss Zhang, it is really no business or treachery!
But these are not the point, the most important thing at the moment is how to change the status quo of the hotel, to pull the hotel back from the abyss of depravity.
Taking advantage of the time when it had not yet opened, Zuo Xuan decided to check the situation of the surrounding restaurants first.
Located on the street off the city's main artery, Moxuan Court is filled with a variety of snack bars, as well as several noodle restaurants as well as traditional Chinese restaurants.
However, the taste of these Chinese restaurants is not as good as that of Moxuan Pavilion, but their prices are cheaper, and it is estimated that there is no trouble with rent.
A nearby commercial building is filled with plenty of steak buffets, Korean barbecue, and slices of hot pot.
The street of Moxuan Pavilion is separated by three streets to be a pedestrian street with a large flow of people, and the flow of people walking to their street is even less.
Therefore, the consumer population of their hotels and restaurants is basically white-collar beauties in the vicinity, and the middle and high-level income earners in these cities are basically on the sixth floor.
After learning this, Zuo Xuan adjusted his goal and aimed his hotel at those white-collar workers, and the four floors that were not sleepy depended on fate.
After making a decision, Zuo Xuan went to the store to get some props and squatted at the door of the office building, and began to prepare the only thing he learned in college, market research for social practice!
Almost without wasting any time, Zuo Xuan had just come to the door of the office building to prepare for his target.
Zuo Xuan scanned the crowd of people coming in and out of the building, ready to pick the target that met the requirements.
First of all, we must exclude those who are in a hurry, such people will not cooperate with your investigation and may even be disgusted with you; secondly, those who carry large gold watches in their hands and have thick fingers with gold chains around their necks, such people will not become long-term goals at all, and their words will also reflect their wealth; and finally, there are people who do not fit in with the crowd, others wear professional and casual clothes, and they are either big bosses or come to the building to do business, and they will not be the goal of the hotel, maybe in the future.
Soon Zuo Xuan targeted the two white-collar ladies, who were wearing professional OL clothes, with elegant steps, high heels and the ground making a crisp sound, and their graceful bodies were matched with long legs in flesh-colored stockings. The key thing is that they don't seem to be in a hurry, and there are obvious traces of employees in this office building, that is, work permits.
"Hello, two beauties, can you excuse me? I am a college student and am doing a social practice interview. After locking on the target, Zuo Xuan walked forward quickly and walked to the two white-collar workers, maintaining a polite smile on his face, and his voice was as gentle as possible.
The two white-collar workers looked at each other in surprise, they originally thought that it was someone who came to talk to them, although Zuo Xuan looked a little tender, but it was not small, there was a little fresh meat who came forward to talk to him in the previous night, after all, sister and brother love is very popular now.
"Okay, no problem. One of the white-collar workers, who looked a little more mature, nodded.
Then Zuo Xuan led them to the edge of the flow of people, so as not to cause some unnecessary problems.
"Is your university so serious about the practice of college students now? Back then, my practice was copied from the Internet. Another white-collar worker who looked obviously tender asked curiously as he walked.
"I'm from Xicheng University of Science and Technology, in fact, I work part-time here, and by the way, I complete the social practice tasks assigned by the teacher. "Of course, Zuo Xuan can't directly say that in order to make better your money, he can only prevaricate a reason.
"It's a coincidence, I'm also from Xicheng University of Science and Technology, and I just graduated this year, hello junior brother. The young white-collar worker obviously said with some excitement.
"Hello senior sister, I didn't expect me to be so lucky, the first to meet you, senior sister, and this beautiful sister. Zuo Xuan replied with some surprise, he didn't expect to meet alumni by finding a random school.
The young white-collar worker smiled in response to Zuo Xuan, while another mature white-collar worker still looked at Zuo Xuan with a smile, but the smile at this time seemed a little more natural.
"So, may I ask, what is your level of consumption for lunch?" Zuo Xuan raised his pen and prepared to record his first question.
"About twenty," replied the young girl first.
Another mature white-collar worker nodded, which was regarded as an endorsement of this number.
"What about the taste, do you have any requirements for this, or are you willing to walk a little more for the sake of being delicious?" Zuo Xuan continued to ask as he took notes.
"Well, I don't mind walking a little longer if I have the time. But most of us usually don't have time, and today we will only come down in a special situation, and we usually order takeout. If you order takeout, you can eat it, and who cares about the taste. The young girl replied after a moment's thought.
"What type of meal do you usually choose when you go downstairs for dinner? Chinese, Western, or buffet?"
"It's a little more buffet.,Occasionally I eat Western food.,But Chinese food is rarely gone.,Occasionally I go to a nearby store that seems to be called Xuanmo Pavilion.,Where the chef's skills are particularly good.。 This time it was a mature white-collar worker who replied, she has been working here for a long time, and obviously has more say.
Hearing this, Zuo Xuan probably understood the status of their family's Moxuan Pavilion in this area. Boss Zhang's words are not wrong, the hotel has been able to survive until now because of his father's craftsmanship. This may also be the reason why Boss Zhang wants to rush to make a move, anyway, he only earns tens of thousands of yuan, and he can earn it back like rent, not to mention that it is more stable if he doesn't worry about it.
Next, Zuo Xuan asked a lot of questions about catering, and the two white-collar workers answered them one by one, which enthusiastic "senior sister" talked a lot.
After asking the last question, Zuo Xuan politely said goodbye, but the "senior sister" looked at Zuo Xuan step by step, looking forward to something faintly, but Zuo Xuan kept smiling and watched them leave.
"The great cause is important, the great cause is important!" After the two white-collar beauties left, Zuo Xuan said silently in his heart.
Then Zuo Xuan began to choose the next target, often the demand determines the market, as long as you know what these people want, you will give it to them yourself when the time comes.