Chapter 205: Public Relations Template
Zhou Yang was in a good mood at this time, and even had a little bad taste, and hurriedly called the little brother to stop.
"That, haha, what a coincidence. ”
The little brother turned around stubbornly, with an embarrassed smile on his face, and his eyes rolled around, to see if he could find any other topics to divert his attention.
He didn't know Zhou Yang's identity, and he couldn't imagine that this young Oriental man was still the creator of the ethereal incense. Just regard him as the same as Wei Nayu, a staff member of the promotion team.
"What, don't be busy. Our products are relatively rubbish, and we haven't had time to sign an agency contract. Why don't you keep watching for a while?"
In the face of Zhou Yang's self-defeating, the little brother didn't know how to answer and scratched his head.
Just as he was about to speak, a middle-aged man in a suit and leather shoes happened to come over, and his eyes lit up when he saw Wei Nayu, and he hurriedly sped up two steps.
"Oh, Miss Wei, hello. I'm the marketing manager at Xuanya. We are very interested in ethereal incense, can you please introduce us to it? ”
After the middle-aged man finished speaking, he took the initiative to hand over a gold-plated business card.
Wei Nayu raised his eyebrows, good guy, Xuanya is a big name, specializing in all kinds of high-end cosmetics agents, not only covering the whole country, but also far more professional than Wanxin, the main business in real estate.
The other party can take the initiative to put down the frame to negotiate, which shows the charm of the ethereal incense.
The middle-aged man saw that Wei Nayu didn't speak, and in order to show sincerity, he took the initiative to showdown: "I won't tell you, I can sign an agency contract immediately, and I don't even need exclusive agency rights, and if I make a profit, I will make the biggest concessions." ”
Unexpectedly, as soon as he finished speaking, another person rushed over from behind, pushed him away, and then couldn't wait to hand over the business card.
"Okay, you old Liu, I knew that you would definitely not be idle, and you didn't want to eat alone. ”
"What are you making a fuss about!"
"What is the fun, we plan to cooperate with Ethereal Fragrance. ”
"Miss Wei, instead of looking for an agent, it is better to hold the product in your own hands. On behalf of our Jeanswest, I would like to extend an invitation to collaborate on the development. We will inject a large amount of capital and have the largest industrial science and technology park in all of Asia. ”
Jeanswest is also thunderous in the industry, this brand is a local enterprise in Asia, has a history of nearly 100 years, creatively practice the self-production and self-sale model, do not go to retail agents, the pursuit of profit maximization. Its sales network is inferior even to Wanxin.
It's really what to say, witnessing this kind of good big contract sent to the door, the foreign brother only felt that his face was beaten, and he almost didn't dare to look at Zhou Yang.
"Oh, it's a coincidence that two people who are willing to sign a contract pop up by accident. ”
Zhou Yang deliberately yin and yang strange qidao.
Hearing this, the two glanced at the foreign brother.
"Oh, it's Shinel's. This time your new product is really insincere. If you continue to eat like this, it will be finished sooner or later. ”
"Well, let's put more effort into the formula and design. This kind of faceless brushing of the sense of existence is okay. ”
The company where the two work is in invisible competition with this old luxury brand, and they have been fighting openly and secretly for many years. At this time, it is of course not soft to take advantage of the situation to step on it. You teased me one by one.
"You ......"
The little brother was angry in his heart, but the momentum was discouraged, coupled with the blunt Chinese, how could he say that these two old fritters, his head was short-circuited for a while, and he couldn't speak.
In the end, he stomped his foot in a rage, and couldn't hide if he couldn't provoke him?
Zhou Yang gloated heartlessly beside him.
This made Wei Nayu strange. I had only two days of contact with Zhou Yang, but I found that he was quite difficult to understand.
If you want to say that Zhou Yang has a big heart, it is really big, yesterday the ethereal incense was boycotted by the whole network for a whole day, and there was no sense of urgency at all. But to say that he is small-minded, he is really small, and he is merciless to the ridicule of this little brother.
Zhou Yang didn't dwell too much, gave Wei Nayu a look that he could do it himself, turned his head and left.
As soon as I saw what he meant, I knew that I didn't plan to cooperate with the two families. In addition, Wei Nayu himself is a person of Wanxin, and it would be good if he could promise them that he would come out of the ghost, and he would not dismantle the stage. immediately refused politely, saying that he was just a part-time worker and couldn't manage this kind of thing.
The topic of ethereal incense is still hot, and after this fermentation, it quickly detonated on the Internet, setting off a wave of discussion again.
The rumors about the quality of the ethereal incense are self-defeating, and even many entertainment editors can't wait for the exhibition to end, so they can't wait to run out and write real-time reports in their notebooks.
The entire online platform is overwhelming, and it is all about describing the ethereal fragrance as only in the sky. There is no need to spend money to buy popularity, almost all marketing accounts are spontaneously advertising for free, and they are doing it above board and justifiably, after all, this is a domestic product, shining in a window facing the world, rising strongly, no matter how much you can boast.
In just half a day's effort, the ethereal incense has been known to everyone, but all netizens have tried all means to dig out its deeper information. I don't even know who invested in R&D. All thanks to Pei Ju's secrecy.
What the majority of netizens don't know is that in private, many public relations companies have taken action and began to review the detonation process of this ethereal incense, and even used it as a model for hype and promotion.
Now it is easy for discerning people in the industry to see that there is definitely a behind-the-scenes promoter who is manipulating the trend of public opinion on the Internet this time. Otherwise, it is impossible to have ups and downs in the process, and it will be in the headlines again and again to lead the heat. Even the limelight overshadowed the fair itself.
This is not only the victory of the ethereal incense, but also the victory of the network promotion model.
In the office of the largest public relations firm in the industry, there are more than a dozen key people. Everyone frowned.
"Suppress first, then flip, and every time the evidence is released, the timing is simply seamless! The excellent quality of the product is pushed to the topic, and this point of domestic products is stepped on. Master, this is definitely the old oil of the industry. I haven't heard of any powerful PR agency that Wanxin has partnered with?"
One muttered, his eyes full of amazement. It is not difficult to summarize the means afterwards, but the difficult thing is to control the direction in the actual process, and not to make mistakes, and to walk at the most critical point at every step.
If he knew that all these plans were conceived by Zhou Yang and Pei Ju, two laymen, and they were inadvertently successful, they would definitely be so shocked that their eyes would fall out.
The topic went on until the evening. Seeing that netizens have aesthetic fatigue. But another piece of news caught everyone's eye.
Many people began to ask questions, questioning the ingredients of the ethereal incense.
"It's not an ordinary perfume at all, and even professionals can't tell what the ingredients are. And the effect is so weird, eighty percent will be harmful to the human body. In addition, isn't it like these people's admiration for ethereal incense to be addictive?"