Lu Junqing paid attention to Li Jianguo, a Changzhou policeman who became an Internet celebrity in public welfare publicity. In the past two days, a micro-video of the Changzhou police circle with "Never Expected" "Police Li Jianguo" caught fire. This micro-video can easily let people learn the skills of saving people from drowning and preventing drowning, and the official WeChat Weibo of the police in many places is reprinting, not less than 10,000. (Yangtze Evening News, July 20)

The micro-video "Police Officer Li Jianguo" is on fire, and it is a mess. The use of scenario interpretation to promote drowning prevention techniques can be described as well-intentioned. Like the recent zebra crossing "Waiting for the Light Dance", which is also due to innovative propaganda and civilized crossing, one makes people sip slightly, and the other makes people laugh, but they are more deeply rooted in the hearts of the people than the serious and simple "preaching" of public welfare propaganda in the past. It is worth noting that the entire micro-video is not a bottomless blind "spoof", no matter from the detailed research during the preparation period of the video, to several exaggerated interpretations of rescue and drowning prevention skills, the humor is rigorous, and it can receive 90% praise from netizens, I believe it will definitely not be a coincidence.

In the past, when ordinary people mentioned the government, they immediately thought of the yamen style of "difficult to enter, difficult to hear, ugly face, and difficult to do". People-oriented, public welfare propaganda should also consider the public's willingness to accept, "police Li Jianguo" let people from the monk's chanting like a slogan indoctrination suddenly refreshing, which undoubtedly provides a new way of thinking for the old-fashioned propaganda work in the past.

It has been said that a sense of humor is an expression of the maturity and self-confidence of the people and society. To tell the truth, we have long been accustomed to the public administration straining their faces and speaking with a strained face, lacking warmth, and hurting the feelings with the people. It is not difficult to understand that social life, which should be a two-way interaction and vivid and lively, has become extremely dry, and it is not difficult to understand that conflicts arise at the slightest disagreement. "You can't change the environment, but you can change yourself; You can't change the facts, but you can change your attitude, and your mindset ultimately determines the height you are at. "There is a reply from the Guangxi Highway Administration network that makes people feel deeply, a few sentences are worth a thousand words, and it reflects a spontaneous temperament and character.

The creativity of micro video comes from life, and it is the detailed expression of life, and changing the style can start from changing the way of expression. Of course, it is not possible to express all work with humor, but this attitude of "racking your brains" to humane service should indeed be promoted. While the public continues to ridicule the "actor who was delayed by the police career" in the video, what we should see is the contrast and dislocation between the police in people's minds and the vivid and lively image in the video.

The spring and white snow are really elegant, one singing and half luxury, the township is ba, climbing along the pole, and the road has two in the folk. In fact, there is no shortage of "cute police officers" like those in the micro video, but we have long been accustomed to comparing "calls" to "preaching" and "criticism" to "domineering". If every government department can be so serious, humorous, and so empathetic and elegant, public opinion will inevitably become moderate, restrained, and rational.

"Those who know the house are in the world, and those who know the government are in the grass. As General Secretary Xi said, if the Internet is a "grassland", netizens are "grassroots", and if the people are on the Internet, public opinion will also be on the Internet. Wherever the masses are, our leading cadres must go, otherwise how can they keep in touch with the masses? We must learn to follow the mass line through the Internet, frequently look on the Internet, dive, chat, and speak out, understand what the masses are thinking and wishing, collect good ideas and suggestions, and actively respond to the concerns of the netizens and dispel their doubts and doubts. Being good at using the Internet to understand public opinion and carry out work is also the basic skill of leading cadres to do their work well under the new situation.