"Xiaocheng, what do you mean ......"

Duoer has been teaching in the mountains since graduating from university, and she doesn't have much experience in business, but her assistant 6 Nian reacted first.

"Xiaocheng, you mean that our foundation will set up a food culture company, and then cooperate with Da Lingshan Food Factory in the form of authorization, right?"

Xiao Cheng smiled slightly and asked, "You have all tasted the rock sugar gourd, how do you feel?"

In a word, everyone gave a thumbs up without question.

"It's okay to let a food factory produce, but if you want to promote this brand, I'm afraid that Director Li will also be powerless, right?"

The three of them nodded at the same time, needless to say, Li Dongquan was already in a hurry to manage a food factory that produced hawthorn products.

"But the foundation has this advantage, our biggest donor of the Duoer Scholarship Fund is busy, and it was decided at the high-level meeting of the busy friend group, whether it is busy searching, the network will sell us this face, rather than we use those public service advertisements to raise donations, it is better to take out a part of it, to make a public welfare brand of its own!"

When Xiao Cheng said this, Duo'er and Liu Nian's eyes lit up.

"Xiaocheng, I have to tell you, in fact, Liu Xian is not our biggest donor, do you know Mr. Lu of Lu's Real Estate? She donated 10,000 and 10,000!" Duo'er said proudly.

Xiao Cheng also smiled, "Let them PK each other, we welcome this way of showing off their wealth!"

"It's far away, I'm sorry!Xiaocheng, you go on!"

Duoer has been working hard for the Foundation's exhibition these days, if you can really use the advantages of the Foundation to make a public welfare brand as Xiaocheng said, it is better than directly asking everyone to donate! The benefits are self-evident.

"My grandma's sugar gourd, in fact, is very suitable for this kind of public welfare brand, first, it solves the problem of hawthorn sales in poor mountainous areas, and can provide jobs for remote areas, provide a new way for mountain people to get rich, and the profit can be used for local education, which can be said to be a good thing with one stone!"

Everyone agrees on this very much.

"The key is, how to position the relationship with the food factory?"

Xiao Cheng threw the question out, and several people present also fell into deep thought.

In fact, this is a contradiction, the foundation needs this project to maintain its sustainability, and the food factory as a business also needs to make a profit. It is necessary to ensure the profits of the cooperative enterprises, but also to benefit the villagers in the mountains, and at the same time to ensure that this public welfare brand is not tarnished by interests.

"Can you consider the traditional way of joining? We provide the technology, provide the assembly line, and then charge the franchise fee on an annual basis?" 6 Nian proposed.

Xiao Cheng smiled slightly and looked at Li Dongquan, "Director Li, what do you think?"

Li Dongquan frowned slightly, "Xiaocheng, you just said that you want to operate a public welfare brand through the foundation, this idea is good! But if you join, many things are not easy to solve! Take my factory as an example, in order to make this sugar gourd, you must have a separate assembly line, plus the annual franchise fee, I'm afraid there will be no profit to be made, I don't really care how much money you make, but in this case, leading the villagers to get rich, isn't it an empty word?"

Dor'er was clearly aware of the problem, and frowned.

Xiao Cheng smiled: "Director Li, in fact, this problem is not difficult to solve, but it is not suitable to join this kind of cooperation." ”

Several people focused their eyes at the same time.

"If it's a simple franchise, not to mention anything else, sales are still a problem, after all, the foundation is promoting the brand, and the phone call for the order can only be called to the foundation, of course, we can transfer the order to Da Lingshan, but in the future, there are more franchisees, and it will not be easy to deal with. So, I want to use the OEM way!"

"OEM?"

"Production and sales are separated, the food factory is only responsible for production, and the sales are completely responsible for the foundation, without the franchise fee, the pressure on the producer will be much less, and there is no need to worry about sales. ”

Li Dongquan still had concerns and asked: "There are still a few problems, first, although there is no franchise fee, but the assembly line is also a difficult problem! Not to mention anything else, I can't think of how to replace the process of the old lady's pulp just now, even if I think of a way in the future, I, as the first person to eat crabs, will have to pay a much larger cost than others!"

Xiao Cheng smiled, "Who said that it must be produced on an assembly line?"

"Huh?"

"Aren't we trying to solve the problem of employment for the people in the mountainous areas?

"Hunger marketing, handmade, this sugar gourd is not something you can eat if you want to! I can take a moment to make a snap-up website, which is sold online in the early stage, and in this way, we can advertise that our brand is purely public welfare, because every cent of the profit in the middle goes into the student fund! And there are clear accounts to follow! How many strings of sugar gourds are sold on the website, leaving away the loss and OEM costs, it is clear at a glance. ”

After speaking, Xiao Cheng turned to ask: "Director Li, you just said the first point, so what about the second point of concern?"

Li Dongquan smiled: "The second point is gone, I was thinking about whether the OEM can guarantee that you all want the products we produce, but now it seems that this is not a problem at all!"

"Sister Duo'er, we can operate like this, the foundation will take out part of the funds to invest in the establishment of a food culture company, my grandmother will license the secret recipe and technology to this company, and charge the patent royalty according to 1o% of the net profit, this sugar gourd, as the company's first public welfare brand!"

At the mention of fees, Grandma Wen shook her head first: "Xiaocheng, people are public welfare, how can I ask for any patent royalties? This secret recipe is also blind in my hands, and it can be regarded as making the best use of things to do some good deeds for others!"

Duo'er didn't care about the money, but she didn't know Xiao Cheng's intention to do this, after all, he made a website for the foundation before, and Xiao Cheng didn't care about the cost, and he was not the kind of person who had to pay for it at all.

"Grandma, you have to take this money! If you want to do public welfare, donating it is another matter. After Xiao Cheng finished speaking, he turned to Duo'er and said: "Sister Duo'er, my grandmother is not greedy for this profit, from the long-term development of the foundation, it will definitely not be just a brand of sugar gourd, right?

"Zigong redeems slaves, and Zilu receives the allusion of cattle, everyone knows it, right?"

——————

Knock on the blackboard, pay attention, know everyone! Oh my God! Look at my book, I won't tell you if you don't have a holiday today!

(End of chapter)

Remember the mobile version URL: m.