"Do you know anything about online novels?" asked Lian Cheng.

"President Gong Dou or thirty years of Hedong and Hexi?" Han Fei betrayed his list of interested books with a word. "What does this have to do with my live stream?"

"At the end of the day. You want fire. ”

Han Fei nodded.

Liancheng continued: "What is the most interesting topic and most valuable in today's era? Journey to the West is IP, tomb robbery is IP, and any cultural phenomenon can become IP. IP is an excellent hotspot to attract audiences. The selection of the market is a two-way street, the audience selects the works, and the works also select the audience. When the theme, tone and theme are finalized, whether the audience is middle-aged successful people, young urban white-collar workers, or college students and high school students, or men or women, or inside or outside the circle. Everything has been decided, a successful IP can bring you the most accurate audience, and the most hyped and cost-effective topic value in this group!"

"For money, fame, and greater success, we have to create our own IP. He tapped the table and said, "Dongying's light novel is adapted or gamified, and the game continues to be adapted for film and television." Western European fantasy novels, such as the King of the Rings and the Song of Huang and the Storm, have all been adapted with great success. Good production is the premise, but IP is the key. ”

Liancheng nodded at the table.

Although Wang Qianyi hates Liancheng very much, she has to agree with Liancheng's opinion.

Han Fei touched his chin and thought thoughtfully: "Teacher Lian, you continue." ”

"Let's talk about the country. Most of the popular online dramas have original works, or literary prototypes. Not to mention die-hard fans, most netizens are passers-by, and in the information explosion network, they have only heard of its name, but have never had an in-depth understanding. But because of this subtle and almost insignificant familiarity, it seems that I have heard of it, as if I have seen it...... It is more likely to attract groups that would not otherwise be interested. This is where the value of IP arises. ”

Han Fei's eyes moved: "Where are you going to use the 500,000 yuan you said? Do you want to buy an IP copyright?"

"The copyright company has a big appetite, where is 500,000 enough. Liancheng said: "Your purpose is to make the live broadcast popular, so this IP must have something to do with you." Is a web novel based on you more suitable for your needs?"

Han Fei shook his head: "Then what should I do? It's not easy for the client to write from scratch, right...... I've heard that it takes at least a few years from the first word to fame. You have to be famous, you have to have a readership, and that sounds too hard!"

Liancheng laughed: "So from the first word, I started to fry." What we want is not a book, but exposure, search heat value and fame. Those who want to make money by writing books are fools, and they have to use money to smash them, and they can't give up their children and can't trap wolves. Clicks, recommendations, and favorites, all of which cost money to get it! Hire a few scolding gunmen with high salaries, and then find a few old authors as targets, whoever is on fire will extinguish whomever the fire depends on, what the online article depends on is the exposure rate! The exposure rate goes up, and the next family will follow. How much money do you throw in, add one zero, and sell it directly to the next family! I also tell you, someone talks about buying a pen name and immediately cashes out, giving you a share of the future without talking! In the end, this IP is hot, and you are also popular. And those who follow the trend can't scold you, they will only scold that bastard author. ”

Han Fei and Wang Qianyi looked at each other, is there still this kind of operation?

It turns out that bears also have an IQ!

Wang Qianyi felt very uncomfortable, she retorted: "You yourself are writing novels, why don't you do this? Then don't you make a lot of money, why do you have to rely on making up lessons for the little girl?"

"My biggest flaw is ......" Liancheng shrugged: "I want face." ”

He added: "And it's okay, there is no way, it can't be done, and someone will definitely cut it off as soon as it's halfway through." Of course I can't do it myself, and I can do everything with you. ”

Wang Qianyi sneered, and was quite disdainful of Liancheng's face: "Have you been waiting for this stubble for a long time?"

Liancheng is still innocent, and he wants to say that it is really not.

Before today, the best candidate he selected for cooperation was actually Shi Erbai. Having money and a way is just no brain, a clear stream in the second generation is simply amazing!

Even the city never sits still.

Money, never expect it to fall from the sky, you can only fight for it yourself. The 200,000 yuan given by Shi Erbai is an unexpected gain, if it is because of this, he starts to pretend to be a ghost and engage in metaphysics to bluff people, and the one who ends up falling on his heels must be Liancheng himself.

You don't see a master surnamed Wang, who used to be left and right, Ma Yun's father wanted to see him, but now he also ended up with an unnatural illness and death.

There is no way out of playing mystery!

Only being down-to-earth is the only way to solve the problem once and for all. Liancheng believed this, so he had been planning all this for a long time. When Jin Xiaonu came to the door, he was not persuaded by the so-called lucrative script remuneration, but took a fancy to the connections and help that the crew might bring him.

Even though Han Fei is only an eighteen-year-old girl, her emotional intelligence, vision and courage are beyond the level of her peers.

The flower shop incident pretended to be stupid and didn't cause trouble. He also deceived Liancheng into the party on the grounds of teaching martial arts, and increased the possibility of persuading Liancheng with the help of the background and network revealed by the party. In front of President Li, she was not timid, and she perfectly played the image of a Han girl.

Such a smart person is definitely more suitable as a collaborator than Shi Erbai, who is startled and has zero emotional intelligence.

Liancheng never despises others because of their age. He also came from this age and understood all the unfair treatment he received because of ageism.

Han Fei put away her coquettish smirk, a rare look of seriousness on her face, and began to consider the feasibility of Liancheng's proposal.

"Who writes the book?"

"With my connections in the online literature circle, it is not difficult to find an old author with a strict tone. ”

"Who's looking for the pusher?"

"The data and exposure of the book are handed over to a professional marketing company. What we have to do is to make hot spots according to the content of the book, and live broadcast is one of the easiest channels to stir up hot topics. I'm going to do my best to help with the live content, after all, it's something we all do. ”

"How do I pay for myself?"

"Wait for your popularity to become a big streamer. Naturally, there will be film and television companies looking for takeovers, after all, you are the prototype of the protagonist of the story. Copyright transfer fees, live stream gifts, novel subscriptions and tips make it easy to recoup costs. ”

"Last question......" Han Fei seemed to be impressed, but her pretty face was still serious, she stared at Liancheng's eyes tightly, and asked slowly, "Why do you think this will definitely succeed?"

Lian Cheng chuckled and replied, "Because I can't afford to fail." ”

Han Fei's eyes were stunned.

She re-examined the city, and saw only a fog that would sink her into it if she stared.

Han Fei applauded slowly: "Even the teacher is worthy of being a teacher, and the reason is very special." ”

Looking at Liancheng's faint smile full of confidence.

Han Fei thought that Liancheng's confidence came from his connections and relationships. She couldn't guess that the reason why Liancheng was so confident and calm was actually a scroll in his shoulder bag.

Hundred Ghost Night Walking Diagram.

She lowered her head and pursed her lips, her voice soft.

"You won. ”