Chapter 0151 Word-of-Mouth Advertorial [Ask for Subscription]
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Today, Tencent Friends will be officially launched at 12:00 noon.
Many people in the industry are paying attention to the dynamics of the friend network in real time, and of course, they do not forget to pay attention to the actions of Renren.
"At the beginning of Renren Farm, weeding and insect control, and when ploughing the ground, it was necessary to increase the explosion rate of ordinary chemical fertilizers. Gu Huai gave the last instructions to all the technicians of Huaijun Technology.
At 12:00, Tencent Friends was officially launched, with 58 million real-time registrations and 30 million logins.
At the same time, Renren Farm was launched simultaneously, with barely 5 million people opening and more than 4.7 million people online in real time.
Seeing that the number of people in Renren Farm did not reach the level of popularity as imagined, Li Xie Hua sighed lightly and glanced at Gu Huai not far away, the boss is really good, if you have to be tough with Renren, how can you just win?
At this juncture, everyone thought that the friend network was going to rise.
An article titled "In-depth Analysis of the Pros and Cons of Friends and Renren" suddenly became popular on many forums, and even some online media immediately forwarded it.
This was followed by articles by several well-known celebrities in the forum.
"Disappointment! 10 Reasons Why I Gave Up on My Friends Network"
"A failed imitator, Friends.com lags far behind Renren in originality"
"Renren Amazing Super Fun Game - Renren Farm"
......
In this overwhelming article, there are several similarities in the arguments and rhetoric of these people:
First, the friend network will promote its real information to some QQ friends who don't know each other.
Second, Friends.com said that he had never imitated others, but the content was too similar to Renren.com, and he was slapped in the face.
Thirdly, Renren Farm, which was launched at the same time, is really interesting!
This sudden wave of rhythm surprised netizens, especially several hot articles that were still frantically forwarded in the circle of friends on the friend network.
As soon as I saw these articles, many new users who had just signed up for Friends.com turned to Renren to take a look, and many people just wanted to see what this blown Manren Farm was?
The project team members of the friend network are all engrossed in checking the background data at this time, and they don't know that they have been led to the rhythm of public opinion.
Gu Huai also saw the advertorials that Li Nuo asked the navy to bring out rhythmically, and immediately felt that these ones were really written professionally and very incendiary.
While everyone was busy, a glutinous and soft voice sounded: "Hello everyone......!
Gu Huai looked back, but it was Han Xiaoxuan standing at the door holding a container with difficulty.
"Hello, may I ask who you are?" asked Li Xiehua, who had just walked to the door, curiously.
Gu Huai hurriedly trotted over, took the container from Han Xiaoxuan's hand, and immediately felt heavy, and couldn't help but say embarrassedly: "It's so heavy, why don't you ask me for help?"
"Didn't you say yesterday that you were busy with work and had to work overtime?" Han Xiaoxuan's fair skin was flushed with a hint of sweat, obviously tired.
"Uh......" Gu Huai wanted to say something, but seeing that Han Xiaoxuan was already so tired, coupled with the various rich meals in the container, he immediately felt that it was superfluous to say anything at this time.
"Everyone, let's come over for dinner first!" Gu Huai shouted to everyone.
At this time, as soon as the container was opened, the rich aroma of rice also wafted in the entire office of the technical department.
When Gu Huai carried the container to the rest area on the side, most of the people immediately surrounded him, their eyes lit up and they licked their lips.
Li Xie Hua was even more quick-eyed, took out a divided lunch box and dishes from them, and said to the others: "Don't squeeze it!
After speaking, Li Xie Hua ate alone on the side.
Gu Huai was a little speechless, and asked Han Xiaoxuan again, "Have you eaten?"
"I'm fine, I'll go back and eat later!" Han Xiaoxuan smiled, waved her hand at Gu Huai, and left directly.
Li Xie Hua glanced at Han Xiaoxuan's back, and asked Gu Huai while eating: "Who? New boss lady? This girl is good, just looking at it makes people love!"
"Don't talk nonsense, a friend!" Gu Huai glanced at Li Xiehua.
Li Xie Hua pouted: "Mr. Gu is really Mr. Gu, the appearance and personality of the female friends around him, tsk, it's really not covered!"
"Eat your meal!" Gu Huai took a sip.
After eating, Wang Yijun looked at the data curve in the background, and his face was surprised: "What's going on?"
More importantly, the average number of active users per hour on Friends can be said to have taken a sharp turn, and now the number of active users is only less than 20 million, and it is still decreasing.
"Boss, we don't know what's going on, the number of active people is inexplicably starting to decrease!" said the person on duty to monitor the data.
"Check! Hurry up and check it for me!" Wang Yijun's face turned red.
The whole Friends team is busy again.
And the same effort to eat a meal, Renren is much happier here.
"Mr. Gu, look!"
With Li Xiehua's happy shout, Gu Huai probed over and glanced at the background data.
The total number of registered users of Renren has increased suddenly in just one hour, and it has actually broken the 60 million mark.
In the last hour, there were more than 46 million active users on Renren.com, of which 22 million were opened on Renren Farm, and the average number of active users reached 15 million.
And the average number of active people when everyone buys and sells friends and everyone grabs parking spaces also exceeds 7 million.
"Li Nuo is still quite powerful!" Gu Huai sighed.
Li Xie Hua was a little puzzled: "Does this have anything to do with Li Nuo?"
"Huh!" Gu Huai opened a few popular advertorials on his mobile phone, and then handed the mobile phone to Li Xiehua.
Li Xiehua took the mobile phone and looked at it, and saw these articles that were very "objective" and did not show any traces of promotion.
After reading it, Li Xie Hua felt that he had an idea in his mind that "the network of friends is not as far as the network of everyone".
"Damn, these articles are so powerful?" Li Xie Hua looked incredulous.
Gu Huai said with a smile: "This is called soft word-of-mouth!"
Gu Huai also sighed a little in his heart, he just briefly described the concept of soft wide to Li Nuo, but he didn't expect Li Nuo to use this soft wide so superbly.
It can be said that Li Nuo's soft and broad hand should be a precedent for soft and broad in the world, right?
At this time, Wang Yijun finally found the culprit behind the sharp decline in the traffic of the friend network, and said very angrily: "Just rely on these few broken articles, a large number of users of our friend network have been lost?"
"You go and find me a public relations team to speak up and solve this matter immediately!" Wang Yijun was a little angry, "I'll go to our Tencent news department!"