Li Shuchong sees donation as too simple, but in fact, donation is a technical job. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

First of all, what you want to donate may not be able to be donated.

In the 90s of the last century, Australian-Chinese Ning Zhichao returned to Beijing with a pair of Yuan blue and white cloud dragon elephant ear vases in accordance with his mother's will, and wanted to donate them to a museum with hope, but was refused. The reason for this is that experts have identified the pair of ear bottles as "fakes". "A couple of experts were sitting in the living room, and when I came out of the back room with the bottles, and before they could put them on the table, they said, 'There is only one pair of such bottles in the world, and they are currently hidden in England.' You can't be true.'" Ning Zhichao recalled. So, Ning Zhichao, who was bent on fulfilling his mother's last wish, bought a courtyard on Ping'an Street in Beijing and began to verify the authenticity of the pair of ear bottles through various channels. He first invited some experts to conduct visual inspection of the ear bottles, and obtained a certificate signed by more than 50 well-known experts, and then in Australia Wulonggang University Institute of Earth Sciences, Chinese Academy of Sciences Shanghai Institute of Ceramics, Shanghai Fudan University Institute of Modern Physics and other scientific research units for instrument scientific identification, the results are: these two ear bottles for the Yuan Dynasty porcelain.

However, when Ning Zhichao notified the museum of the measurement results again, the other party believed that there were deviations in the identification of the instrument in terms of human operation and instrument application, and refused. After that, Ning Zhichao and his wife Li Ji visited museums in the United Kingdom, Turkey and other countries that have Yuan blue and white porcelain, and used their existing knowledge to study Yuan blue and white porcelain, and finally compiled a multi-million word "History of Early Chinese Blue and White Porcelain" more than 20 years later. When asked if everything he did was to donate the collection left by his mother, Ning Zhichao shook his head tiredly and helplessly, and no longer mentioned the donation. He said he was preparing to build a private museum and invited private collectors to join.

There are many people like Ning Zhichao who want to donate Chinese cultural relics to China's state-owned museums after purchasing them from overseas or collecting them through other channels, but very few have successfully donated. Unless the item is won at an important auction such as Christie's or Sotheby's, it is often easy to identify as a "fake". The reason for this is that the problem of cultural relics identification has never been resolved. At present, there is no independent identification system in China, and the identification method mainly relies on scientific testing and ophthalmic identification. Nowadays, as for expert appraisals, as long as you casually flip through the newspapers, your eyes are full of lawsuits, and some experts have gradually lost their authority.

Li Shuchong's Yuan blue-and-white "Xiao He Yuexia Chasing Han Xin" plum vase is almost identical to the plum vase currently in the Nanjing City Museum, which is called the "treasure of the town hall" in the museum.

Second, donating may not necessarily be recognized.

Not long ago, "Beijing Normal University accepted Qiu Jiduan's donation of porcelain" caused a serious storm of doubts. In the face of voices from all sides, Beijing Normal University has not yet responded publicly, and donor Qiu Jiduan said in an interview with the media on August 2 that his collection of 6,000 pieces of ancient ceramics will be donated to his alma mater only after passing the "four passes" - his own checks, Tibetan friends, expert appraisal and instrument appraisal.

Li Shuchong still has a good impression of Beijing Normal University, and may apply for the sports and humanities major of Beijing Normal University in the future. Seeing that the future "alma mater" was caught up in the whirlpool of controversy, Li Shuchong couldn't help but be particularly concerned. As a professor at Beijing Normal University, Mr. Qi Gong once served as director of the State Cultural Relics Appraisal Committee. The strength of liberal arts and scientific research at Beijing Normal University, especially the cultural and museum majors, can be called a well-known trump card major in China's colleges and universities. This time there was such a donation turmoil, and the embarrassment of Beijing Normal University can be imagined.

The authenticity of the 6,000 pieces of ancient ceramics seems to have not yet been conclusively concluded, but a name that seems to have nothing to do with the incident has surfaced - "National Treasure Gang". It may be the first time many people have heard of it, but the name is not unfamiliar to the collecting world. The "National Treasure Gang" refers to a group of collectors who hold the fakes in their hands but insist on claiming to be national treasures, and some industry insiders give this group a very ironic title: "National Treasure Gang". At present, some media describe the identity of Qiu Jiduan, the party involved in the "Beijing Normal University donation incident", as an alumnus of Beijing Normal University and a businessman who immigrated to Hong Kong. And someone bluntly said: "There are many representatives of the 'National Treasure Gang', and Qiu Jiduan is one of them." According to industry insiders, the members of the "National Treasure Gang" know each other and have close contacts. "Qiu Jiduan purchased porcelain, and Yao Zheng and Xu Ming acted as 'military advisors'. The two men also stood for him as 'experts'. According to reports, Yao Zhengyuan was a member of the Jade Committee of the Chinese Collectors Association, and has been removed because he often refers to deer as horses, and even made jokes in the "Han Dynasty Jade Stool" incident. Xu Ming is from the Shanghai Academy of Social Sciences, and once went to Iran and Turkey with an expert group organized by the Beijing Municipal Bureau of Cultural Relics to inspect Yuan Qinghua, and came back and became an "expert on Yuan Qinghua", "Xu Ming himself bought all kinds of 'Yuan Qinghua' on various stalls, and the price was cheap. He always thinks that every time he buys it, it is a leak, and it is all true. According to this statement, Qiu Jiduan took 6,000 pieces of ancient ceramics out to donate, just for hype, it would be too crazy. Of course, there are too many disturbing rumors and gossip that are disturbing, and there are too many entanglements of interests involved, so who can see clearly at a glance which is right and which is wrong? Just like the lyrics written by Mr. Yan Su, who "just left" this year:

Looking at the flowers in the fog and looking at the moon in the water,

Can you tell the difference between the vagaries of the world?

......

Lend me a pair of discerning eyes,

Let me put this distraction

I can see it clearly, clearly, clearly, and clearly.

Thirdly, even if a donation is a temporary success, it is not necessarily a real success.

On the morning of July 21, 2009, in the Sichuan Hall of the Great Hall of the People, a high-level donation activity called "National Treasure to Wenchuan" was officially launched, in order to thank the national private collectors for their love and dedication to the disaster area, the Wenchuan County Government decided to hold a donation ceremony of "National Treasure to Wenchuan" in the Sichuan Hall of the Great Hall of the People.

At the venue, a total of 66 precious cultural relics were ready to be donated to Wenchuan County, the earthquake-stricken area, which made the attendees envious. Among them, there are: "Guiguzi descending the mountain" pattern Yuan blue and white jar, 1.8 meters in diameter of the Ming Dynasty Xuande glaze red plate, Xuande colorful fish algae pattern 70 cm of the big jar, Ming Yongle period of the bronze gilt three Buddha, Qing Qianlong enamel color "flower smoke crown frame", Qing Dynasty Qianlong period of pastel 1.4 meters diameter porcelain table, Spring and Autumn Period and Warring States period bronze bird ...... Insiders know that each of these treasures can be called a national treasure and is priceless, and the "Guiguzi Descending Mountain" blue and white jar alone was sold at Sotheby's in London for more than 200 million yuan a few years ago.

Some people have estimated that if all the 66 national treasures donated by Tibetan friends are auctioned and realized, they can add billions of yuan in aid to the post-disaster reconstruction of Wenchuan, which is undoubtedly a move in the snow for Wenchuan County, where there is still a gap of more than 10 billion yuan in local finances. Unfortunately, shortly after the donation was completed, doubts began to emerge in the antiquities collecting community. Some Tibetans have pointed out that many of these so-called "national treasures" are fakes.

The auction plan eventually fell through, and some companies that wanted to buy it also returned. These things cannot be sold, and they are kept as state-owned assets, and the relevant leaders of Wenchuan expressed the hope that some people will stop pouring salt on the wounds of the people of Wenchuan...... Who is this "some"?

All in all, the water in the collection world and donation behavior is too deep, the public says that the public is reasonable, the mother says that the mother is reasonable, what is the truth, and the people who eat melons who do not know the truth are still ...... Keep eating melons.

Li Shuchong didn't expect that his casual remarks would attract the scolding of these "industry insiders", so he had to silently pick up a piece of watermelon from the table......

After repeated discussions, the conclusion was that the second option was adopted, that is, to first establish a live online broadcast platform, use the display of real kung fu to attract people's attention to the live broadcast, so as to gather popularity, and then carry out a live TV beauty reality show, and then put the project on auction when the time is ripe.

Watching the eight friends of Hongdu talking eloquently, Li Shuchong couldn't help but think, in the end, it was a provincial city, and it was really full of heroes. It is said that there are many people and great strength, not to mention that these Hongdu Bayou are elites from all walks of life, with clear ideas and concepts, rich network resources, and strong comprehensive strength, it is better to attract them all to the comprehensive construction of Changnan Academy, and contribute to the revitalization of China together, but I don't know if they have any intentions.

So, Li Shuchong said sincerely: "Ladies and gentlemen, through our contact during this time, I am quite impressed by your ability, character and other aspects, and at the same time, I believe that you also have a certain understanding of me and Changnan Academy. Therefore, I have an idea, Fa, I plan to form Changnan Academy into a joint-stock company, I wonder if you have any intention of investing in shares?"

Wen Fei looked at the rest of the people, and saw that they all nodded, knowing that everyone basically had intentions, so he said representatively: "Shu Chong, we are all old friends, I will have something to say." In fact, our Hongdu Bayou are very optimistic about you, young and promising, with ideas, momentum, and peerless martial arts, of course, it is impossible to cooperate with you. As for the project of Changnan Academy, I am personally very optimistic, and it is of course good to be able to take a stake, but it is ......"

Li Shuchong asked, "I don't know what concerns Mr. Wen has?"

Wen Fei continued: "Your unique martial arts are absolutely a scarce resource in today's world, and the market value of this one alone is immeasurable; Therefore, pull us into the shares, I am afraid that you will suffer. ”

Li Shuchong was very satisfied with Wen Fei's statement, which showed that everyone was optimistic about himself and Changnan Academy, but it was better to make some things clear in advance.

He replied: "Thank you Mr. Wen and all of you for your appreciation and encouragement to me, and I sincerely hope that everyone will come to invest in shares and help me run Changnan Academy well." Everyone thinks that taking a stake in Changnan Academy is taking advantage, and I also think that I am taking advantage, which is called mutual benefit and win-win. I am still young, I have no experience in many things, everyone can help me check the checks and remind me to take a stake together; although Changnan Academy has been brilliant, but now it is starting from scratch, and everything needs to be rebuilt, and the success of the project still requires everyone to work together and work together; moreover, your network resources are also an indispensable and valuable asset for the reconstruction of Changnan Academy. All in all, we share resources, complement each other's advantages, and work together to do a good job in the project of Changnan Academy, and we will achieve a win-win situation of cooperation in the future. ”

"However, let me state it beforehand. Li Shuchong then said: "

The current focus is on the first step, building an effective live streaming platform. There's a lot of detail involved in this.

First of all, it is necessary to find a computer network technology service company with excellent technology to undertake this project. Although the hardware problem is very simple, you can spend money to buy equipment, and the live broadcast software also has ready-made templates, which can be modified slightly; but if you want to use the platform smoothly in the future, it is best to customize and develop appropriately for specific projects, plus there is a trial run and re-debugging stage, so that it takes about half a month to develop a good platform, and the time is urgent.

Secondly, during the construction of the platform, Changnan Academy had to arrange the candidates for the anchor in advance, design the content of the anchor in the near future, and especially plan the launch plan. There are so many live broadcast platforms nowadays, and it is not easy for a platform without fame to attract fans. Even if you take money to smash advertising, you have to have skills, and conversely, if you have skills, the planning plan is done well, and you don't need to spend money on advertising.

Third, the development of Changnan Academy is inseparable from market-oriented operation, and a special entertainment media company should be established from the beginning to be responsible for the operation of the media.