Chapter 286: Choice
Will Zhou Yi become another so-called genius who seems to have a bright future but is actually a long time ago?
Nike and Adidas can't say clearly, anyway, the risk is not small. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Therefore, they are not so positive in the conditions they prescribe to Zhou Yi, or they are not quite in line with Schulze's positioning of Zhou Yi.
Schulzer's current positioning for Zhou Yi is directly a world-class midfield reserve, and he will definitely become a world-class midfielder in the future, and even one of the top players in the world. And Nike, Adidas, these well-informed brands to Zhou Yi positioning is probably a potential general genius, the only plus point may be that Zhou Yi is a Chinese, with the support of the Chinese market behind him.
But considering the current image of Chinese football, the huge Chinese market may not be able to provide much support for Zhou Yi.
In 2008, Adidas and Nike fought a lawsuit for Zheng Zhi, the number one star of the national team at that time.
But after that, they certainly won't do such stupid things again.
Therefore, for Zhou Yi and a Chinese football player, whether he can really bring huge benefits to their respective brands, the two old and spicy giants should be calm and reserved.
In this regard, Puma, a relatively weak brand, is much more radical and enthusiastic.
Whether it is a variety of hard numerical indicators or a variety of promotion and publicity strategies, the conditions they give are more impressive than Nike and Adidas.
To put it mildly, these things embody sincerity.
The price is not high, how can we talk about sincerity?
Although Nike and Adidas have a good reputation around the world, in football, they may not be able to crush Puma.
Schulze and Zhou Yi carefully analyzed and chose the respective pros and cons of the three.
In fact, just like the transfer options of players, which one do you choose to go to a big club or a mid-table team?
Most people will choose a wealthy company without hesitation, and most of the remaining people will choose a wealthy family after hesitation.
There are very few people who actually choose a mid-table team.
Unless there is no choice, but where there is a call from a giant, few people can bear it, even if they know that there are many problems with going to the giants, they may not be able to play the main team, and the pressure will be much greater than in the middle of the team.
Because it's about vanity, it's about money.
If you can go to a giant, you will naturally be a giant-level player, even if it is a substitute, it is also a giant-level.
You can also get a lot of exposure opportunities in a wealthy family, which will also greatly increase your commercial value and get more endorsement opportunities...... Of course, the exceptions are those who want to take back the image rights of their players.
Therefore, the giants have an incomparable attraction to the players, which is why when a club like Real Madrid buys Shahin, Shahin will say in the ****** to Dortmund fans that he cannot refuse Real Madrid's call, although it is his dream to play for Dortmund, but obviously, the call of the giants is something more advanced than a dream.
This is not just the case with Shaheen, but also with many professional players. Or even the motivation for their outstanding performance.
There's nothing wrong with that, the water goes low, and people go high.
To put it bluntly, this is actually a matter of personal choice, since it is your own choice, then you will definitely think clearly before choosing, and after thinking clearly, you will be responsible for your own choice.
And everyone has different values. Some people just think it's good to be a substitute at a giant like Real Madrid, at least to earn more than money, and to enjoy vanity.
But some people choose to be the head of the chicken rather than the tail of the phoenix.
Zhou Yi was in this philosophy when choosing a team.
Otherwise, why didn't he accept the offers from Barcelona and Arsenal in the first place?
In any case, Arsenal and Barcelona were better than Borussia Dortmund at the time, both in terms of popularity and first-team results.
Barcelona, in particular, is world-renowned for their youth academy, and countless football-loving teenagers are proud to be able to enter La Masia.
When this opportunity was placed in front of Zhou Yi, he firmly rejected it.
Why?
Because Zhou Yi knows very well what he wants, what he wants is not the vanity of joining a wealthy family, but the most beneficial choice for his career. Borussia Dortmund, who are willing to give him a first-team chance, are clearly the right choice. A series of later experiences also proved that Zhou Yi's original choice was correct.
Sometimes, when people are at the crossroads of life, it is easy to be attracted by the beautiful scenery in the distance and impulsively choose this direction. But when they finally got to the scene, they found that it was nothing more than a giant outdoor billboard. Attracting your attention and attention is the purpose of these billboards, but the price you pay for this is not what they consider and are responsible for.
The future of the other path may not seem so bleak, a little bleak, but if you keep going, you will gain something real and see the real beauty.
is the same as choosing which team to go to the youth training, and now Zhou Yi is facing a choice.
Nike and Adidas, or Puma?
Although the conditions given by Nike and Adidas are not as good as Schulzer's expectations, they are not low, and for ordinary people, they can be regarded as sky-high. is even higher than Zheng Zhi's endorsement fee.
But apart from money, they didn't give a detailed and convincing image-building plan.
On the contrary, Puma not only gives more money, but they also have a very sincere plan to build Zhou Yi's image.
For Zhou Yi, there is an advantage to choosing Puma, that is, in terms of the number of endorsement stars, Puma is far inferior to Nike and Adidas. This means that Puma can devote more resources to Zhou Yi alone, unlike Nike and Adidas, they have too many players, and unless you become the top player, you can't enjoy too many resources before that.
But Puma is different, because there is only one spokesperson in Puma now, and that is Henry. And Henry is old, he has just gone to play in the Major League and has left the mainstream of European football.
The appearance of Zhou Yi can quickly fill their peacock open in Europe. Puma promised that as long as Zhou Yi signed the contract, he would become their company's number one spokesperson.
This is in line with Schulzer's positioning of Zhou Yi, who will quickly become a world-class player with the help of Puma's influence and resources in the world's sports brands - in terms of advertising image.
So after such an analysis, there is no suspense about which one Zhou Yi chooses in the end.
Puma.
Now that all negotiations with Puma have ended, it is time to sign it at the end.
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Next, the contracts that Zhou Yi wants to sign are these three.
The most important of these is the renewal of the contract with Borussia Dortmund and the sponsorship contract with Puma.
And Schulze reminded Zhou Yi that in addition to signing the contract, the driving school study that was interrupted due to special training must also continue.
After all, the German driver's license test is very strict, very difficult, and there is a limit on the number of times, after a certain number of times, you will not be allowed to take the test.
Therefore, you must study well enough before the exam, otherwise if you go to the exam, you will waste an opportunity if you fail once.
Zhou Yi originally wanted to agree, but he suddenly thought that there were still a few days before the training camp of the new season began, and then he was afraid that he would have to follow the team to the field for training, and at least there was no way to learn to drive for at least a month.
In this case, even if you take the time to learn to drive these days, there is no point.
He kind of knows why some professional players are driving without a license, especially young players. By the time they have enough money to buy a good car, they may not have had time to get a driver's license. So if you are unhappy when you buy the car, you will always itch, and people with a slightly worse sense of morality will drive without a license......
Zhou Yi doesn't plan to drive without a license, but he is not very urgent about the driver's license now, and compared with learning to drive, football itself is more important.
So he said to Schulzer: "Let's put the matter of learning to drive for a while...... I'm going to go to the training camp soon. ā
Schulze also felt that Zhou Yi had too many things recently, so it was better not to increase the workload.
So he nodded: "That's fine, you've been busy these days anyway......"
"I know, Tino. I'm not ready to rest anyway, ha!"
"Thank you for your hard work, Zhou Yi ......"
"Ahem, what are we talking about? Isn't this all for money? What is it hard to make money!" Zhou Yi smiled happily.
Yes, if you have money to make, you can be happy even if you are tired.
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After Zhou Yi had no problem with the contract, Schulze quickly negotiated a specific signing time with Borussia Dortmund.
The club is hoping to finalise the matter before the team reports on July 6.
So the time to sign the contract must be before that.
In the end, the two parties agreed to hold a signing ceremony on July 3.
This signing ceremony is much grander than when Zhou Yi signed the first professional contract with the club.
At the very least, there will be reporters on the scene.
On July 3, Zhou Yi, accompanied by his agent Schulze, appeared in the office of the club's general manager Zorke.
Zorke was delighted that Zhou Yi had finally chosen to renew his contract with the club, and he told Zhou Yi that the club had high hopes for him.
Zhou Yi had a smile on his face, and he didn't seem very excited, perhaps he took it for granted.
After some brief conversations, the two sides came out of the office and went to the room dedicated to the signing, where about two dozen reporters were already waiting at the scene.
Half of them are Chinese journalists.
Then, facing the reporters, the two sat down, picked up their pens, and signed their respective contracts. Zhou Yi still uses the Montblanc pen that Ricken gave him at the beginning.
In fact, from the moment they appeared in front of everyone, the reporters pressed the shutter fingers and never let go, the room was filled with the sound of non-stop shuttering, and the flash had overshadowed the original lights in the room.
When the signing was completed, Zolke told reporters that Zhou Yi's contract renewal was a very important thing for the club.
"Borussia Dortmund are a team that is good at developing and using young players and I'm happy that Zhou Yi has continued that tradition. His performances last season proved that his future is very promising and we are delighted to continue with him. Zorke said with a smile, looking at Zhou Yi for a while, and looking at the reporter for a while.
It was Zhou Yi's turn to speak, and he said: "I'm very happy to renew my contract with Borussia Dortmund, it's a very important thing for me. I hope to be able to renew my contract and continue to perform well. ā
It's quite plain, and there's nothing grandiose.
It's quite in line with Zhou Yi's character, he is not the kind of person who is good at making some words that sound exciting in front of the media.
But what he does on the pitch is always exciting.
In the end, the two men exchanged contracts, smiled and faced the camera, allowing the reporters to take the photo.
The dust has settled on Zhou Yi's contract renewal, which can finally make Klopp and Zolke breathe a sigh of relief.