Chapter 181: Bad News
When you're busy, time flies.
Li Anran, a native of Dufu Shan, first went to the "Chang'an Bus Terminal" to inspect the learning progress of the drivers. Although the training time is not long, the good thing is that the electric tour bus is much more convenient to drive than the car. In addition, there are speed restrictions and roads have been repaired, so there will be no problems under normal circumstances.
The driver's learning progress also made Li Anran quite satisfied, maybe there is still a lot of lack of long-distance driving, but it is more than enough to drive the electric tour bus back and forth between Chang'an City, Lantian County and Commercial Street in a step-by-step manner. Among them, three are quite talented in driving, and have already begun to try to touch cars like pickup trucks under the guidance of Zhao Er.
After confirming that the "Chang'an Bus Terminal" was enough to meet the traffic needs of the Shangyuan Festival, Li Anran went to the commercial street and the farmers' market to take a turn. As soon as I walked into the boundary of the commercial street, I couldn't help but feel festive and auspicious because of the red lanterns, red silk and other decorations that filled the street.
During this period of time, with the main management of Xiangyun, as well as the assistance of Wu Chengen and Chen Boyu, the festival decoration, event preparation, material distribution, transportation arrangements and advertising on the commercial street were all going smoothly.
Especially in advertising, as early as when he decided to take advantage of the Shangyuan Festival to make a good start to the commercial street, Li Anran had already handed over the means of publicity and promotion in later generations to Xiangyun. Let the other party make trade-offs and modifications according to the customs and habits of the Tang Dynasty. After all, there is still a big difference between modern time and space and Datang time and space, and it is not beautiful in case of a big problem.
With these unheard-of business practices. Xiangyun, who was already smart, felt like a fish in water. Within a few days, regardless of whether it was Chang'an City or Lantian County, it was spread that when the Shangyuan Festival, Xinglong Commercial Street outside the city not only sold all kinds of snacks and goods that I had heard of and had not heard of, but also had a lot of activities and so on.
As for those rich people, landlords, and high-ranking officials and nobles in the upper class, they also received gilded invitations from Xiaoyao Villa. After all, these people are the real main consumer force. As long as you can satisfy these guys, it's hard to make less money.
In addition to wealthy landlords, dignitaries and ordinary people, Li Anran also sent invitations to Li Shimin and other ministers through Cheng Chuhei. Pity. Can these people come? I haven't been able to believe it. However, it is not surprising, after all, this Shangyuan Festival is already lively, and it is easy to have problems. There are many people who understand the truth of the son of a daughter, and who can't sit down.
It was two more days in a row. The Shangyuan Festival has finally arrived.
Actually, on the first day. Not the fifteenth day of the first month, but the fourteenth day of the year. However, Datang's Shangyuan Festival does not only refer to the fifteenth day of the first lunar month. Instead, it includes two days before and after, and a total of three days belong to the Shangyuan Festival.
On the fourteenth day of the first lunar month, at the north gate of Chang'an City and the west gate of Lantian County, three fully enclosed electric tour buses were parked there early. Because I received the news before, and I had seen it a few times during the trial run before, I didn't make too much fuss about this strange-shaped "wooden ox and flowing horse" guarding the city.
The body of these electric tour buses is sprayed with the words "Chang'an Bus". On the left side of the front and rear of the car against the glass window, the words "Second Road" are sprayed. At the same time, near the door of the guest, there is also a line written "North Gate of Chang'an City? Xinglong Commercial Street" and "Lantian County West Gate? Xinglong Commercial Street".
On the side of the commercial street, Li Anran, who crossed over early, took Xiangyun, Su Xiaomei, Wu Chengen and others to conduct the most rear-end inspection of each shop street. Some small problems can be solved. If the problem is relatively large, then temporarily remove the project involved to avoid problems as much as possible.
After a circle, even if there is an electric patrol car, the group will watch while walking, and from time to time they will taste the food in those shops, and as a result, not only will they sweat all over their bodies, but their stomachs will also be full.
"Yun'er, try this, it's sweet or not, it feels delicious with this sweet sauce." Holding a large paper cup in her hand, there were a few strings of snacks just taken from the oden shop in the cup, and Su Xiaomei also put the string in her hand to Xiangyun's mouth.
"Mei'er, I'm already full, let's eat." Xiangyun, who had already enjoyed snacks such as fried buns, Huangqiao baked cakes, and eight-treasure porridge, said half envious and half helpless.
There's no way not to be envious, since Su Xiaomei went to the upper realm, this appetite has become much better. And no matter how you eat it, this body won't get fat. Combined with those alchemy techniques, this figure is even better than before.
Even putting aside these "fatal" benefits for women, just thinking of being the same Taoist couple, but not enjoying the same treatment, even if Xiangyun didn't dare to have any resentment and resentment towards his young master, envy and jealousy couldn't be avoided.
"Oh, then I'll eat it myself, it's delicious." Su Xiaomei, who put the sweet and spicy bamboo skewers in her mouth and put the two sweet and spicy ones on them into her mouth, looked stupid, and she couldn't see the cleverness she showed in front of Li Anran before, as if she had returned to the time when she had no heart and lungs before.
Xiangyun, who was busy working on the commercial street during this time, didn't expect that his good sister was different. He just shook his head and looked at someone sitting in front of him.
In order to be able to solve the problems that may arise in a timely manner, Li Anran also specially sent people to set up temporary communication points on the new road leading to Chang'an City and Lantian County. Use the walkie-talkie to have a conversation over long distances.
After waiting for a circle, Li Anran took the group around him to the third floor of his main restaurant, Dewei Building, and sat down in the elegant seat facing the street, planning to take advantage of the topography of this place to stand out from the crowd to see how big a scene he could make this time with his career that spared no expense and also spent a lot of energy.
With the passage of time, many villagers have gathered in front of the city gates of Chang'an City and Lantian County, which have not yet been opened, and they have come from the nearby ten miles and eight townships. These villagers either carried a flat pole or drove an ox cart, or they simply carried a bamboo basket, the purpose of which was naturally to take the game, mountain goods, medicinal herbs, firewood and other things they carried on their bodies to the city and sell them for household use.
And the attention of these people was attracted by the huge banner on the electric tour bus parked on the side of the road ready to take passengers. It's a pity that the people of this era don't have many literates. But it didn't matter, the staff stationed at the temporary bus stop outside the city gate also used loudspeakers to broadcast the content of the banners and the activities about the shopping street in turn.
It is said that this is a free shuttle bus and a comprehensive publicity, and the effect should be very good. It's a pity that there is an old saying that the ideal is plump, but the reality is very skinny! Don't look at it, it did attract a lot of people's attention, and some people came forward to inquire about the news, but after two quarters of an hour of broadcasting, they couldn't even pull a single guest.
With almost the same news transmitted back to the commercial street from outside Chang'an City and Lantian County, after the current tallest building, Li Anran had expected in advance that his too avant-garde marketing methods were not necessarily suitable for the needs of Datang time and space, but this "skinny" reality still made him depressed.
"Young master, how should this be?" After waiting for another half an hour, Xiang Xiang, who found that the situation had not improved, couldn't help but ask with some concern.
"Don't worry, it's not surprising that people who come out so early are people who are running for a living, and they can't accept our propaganda. Is it difficult at the beginning of everything, even if there are no people coming, it is already a success to bring those rich businessmen and landlords, dignitaries and nobles over. Depressed to depressed, but still very calm Li Anran, said with a smile.
"But young master, if the publicity plan on the commercial street is not effective, then won't there be a shortage of customers at the farmers' market? At that time, even if we can try it out for the first month's rent, no one will want to come back, right? Xiang Yun, who has been focusing almost all of his energy on this aspect during this time, still can't say calmly.
While everyone was talking, one of the walkie-talkies on the table suddenly sent good news. It is said that a group of wealthy businessmen have taken their families on the free shuttle bus, and they are rushing to the commercial street at this time, hoping that the commercial street will pay attention to the reception. (To be continued......)
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