Chapter 31: The Record Sells
In the United States in 1925, a pop song was popular for an average of 16 months, and more than 1 million copies of the song were published.
By the fifties, a pop song had a lifespan of only a few weeks, and it was good to be able to sell 250,000 copies.
Due to the development of industry, in the twenties, the importance of radio became more and more prominent.
By the thirties, the record industry was booming again. In addition, the development of industries such as television, jukeboxes, and sound films has made the Dingbang Alley way of doing business, which relies solely on the release of sheet music, make songs popular.
This era is the age of radio broadcasting!
A huge amount of information is transmitted over the radio waves to thousands of users' radios.
In the early fifties, radio stations in the United States broadcast about 15,000 hours of music per week, including serious music, operas of all kinds, and popular music.
The need for radio broadcasting gave rise to the special function of "phonographic broadcaster" (so-called DJ). He was tasked with introducing the music and playing the songs that the listener had "clicked" over the phone.
Some music lovers will call on the prescribed music radio program and ask to play their favorite songs. An experienced broadcaster can keep the public interested in some songs, and can also produce "pop" songs to some extent.
Alex's songs were able to become popular so quickly, and a big factor was that the DJs on these stations liked their songs so much. Radio DJs also have circles, and they introduce each other to newly received songs, and for their favorite songs, they will play them on the radio over and over again.
By the beginning of the first half of 1951, the two songs spread throughout the United States. To everyone's surprise, young people in their twelves and twenties love to listen to the rough and sexy "That's AllRight", and they are the biggest pop music group! At the same time, it is also the most enthusiastic music group.
Adults over the age of 30 love "Song for Mom", they are the main purchasing power in the record market!
Alex inadvertently caught both types of people, thinking that people in this era liked rock music. Actually, on the contrary, white parents hate this kind of rough and sexy music.
The post-1950 period in the United States was a relatively stable decade. In the decades before that, the United States experienced the Great Depression, World War II, and 1950, when the economy began to stabilize and the whole society entered a state of peace.
Social stability and the improvement of living standards have gradually increased the middle class, and these people have basically experienced the social turmoil of the previous decades, and they especially cherish the peace and stability in front of them. In a life of relative affluence, they began to raise children, which led to a "peak fertility period", and by the 50s, the number of adolescents increased unprecedentedly.
This generation of young people has not experienced social upheaval, and in the privileged living conditions, under the pampering of their parents, their thinking has become seriously different from that of their parents, and they tend to dismiss the path arranged by their parents.
In the long period of accumulation, the rebellious psychology of this generation of young people has grown day by day, and in order to pursue their own ideals and hobbies, in order to get rid of the confinement of their parents' traditional lifestyle, they have formed a strong rebellious force. It was at this time that the strong, uninhibited rock 'n' roll aroused their interest.
Correspondingly, their parents don't like rock 'n' roll, which is a lowbrow music with strong rhythms and sounds rough and sexy! They fear that children who listen to this music will be corrupted and degenerate, so some conservative parents do everything possible to prohibit their children from listening to this music. It is precisely because of the opposition of parents that more teenagers are sought after!
This is a social problem caused by historical reasons, which has existed since the end of World War II, but no one or event has become its fuse.
Originally, Elvis Elvis did not debut until 1953, thus starting the era of rock and roll. As a result, Alex was preempted by two years, but the rock factor of Alex's chosen song is not very obvious! The most important thing is that his voice is not like Elvis Presley, and people will know that Alex is a child when they hear it.
The same song, let different people interpret it, there will be different styles and effects. Alex's cover songs are a little more fresh, but they already use the rhythm of rock 'n' roll. As soon as these two songs came out, they set off a huge wave in the music industry.
Alex, who doesn't know much about this, has no consciousness of becoming the culprit, in fact, if there is no next action, maybe this rock music trend will gradually calm down, and wait for someone else to lead the trend of the times.
There will always be some unpredictable accidents in the world, and the biggest one is Alex's rebirth. His arrival has brought great influence and changes to this world.
Rudy is a producer with a musical vision, and when the Carpenter brothers walked out of his company, he was already working on the follow-up to the record. At that time, he had already made up his mind to publish the Carpenter brothers' record.
He personally designed the cover and content of the record, and took care of some of the tedious work related to it one by one. Before he could take it out and negotiate with Carpenter, the Carpenter brothers were already on fire. That night, a radio station guy got a call and said he wanted to order 5,000 copies of the Carpenter brothers' record.
At this time, he knew that no matter what conditions he offered, it was not excessive, so he offered a condition of four or six points. As soon as he got the license to sell the Carpenter brothers' records, he sent the designed covers to the factory for printing. At the same time, the master tape was taken to the record press factory for processing, and a large number of tablets were started.
As for the packaging of records, printing products and other processes, there are relevant people following up, and he doesn't need to ask. On top of that, he informed the record retailer of the date the record was released. Once all was arranged, he just had to wait patiently for the order phone to ring.
Within a week, the Carpenter brothers had sold 300,000 records! The retail price of each record is $1.2, and usually, the record company gets half of the money, excluding the cost of the record and the portion given to the retailer. In other words, there is $0.6 for the record label and the artist to split.
300,000 records a week, each record has a profit of $0.6, divided into four or six shares, and the "Tian Lai" company can get a share of $72,000. As for the Carpenter brothers, they could get $108,000. Of course, record companies still have to pay their employees, and the Carpenter brothers have to pay taxes.
However, this is already very profitable! Faster than grabbing money.
What's even more terrifying is that the ordered phone keeps ringing, even if five are installed, it is still too busy. Rudy was as happy as he heard the phone call, as if he had seen money flying over.
Bob is in his fifties and is from a small town in California. He opened a record retail store in town.
One of the first things he does every morning is to get up and open the door and pick up a new record to play.
On this day, as usual, he picked a random record. When the song came out of the horns of the record player, he felt as if he had taken it wrong, because he had already heard the song.
"Strange, I think I've heard it somewhere. This isn't a new song, right? He was thinking, and at the same time he was thinking about whether to change the record.
At this time, a teenager of about fifteen years old broke in.
The boy exclaimed, "Boss, give me a record of the Carpenter brothers!" ”
"Carpenter Brothers' records?" Bob thought to himself, and he replied nonchalantly, "I don't have the record you want here." ”
"Huh? Isn't that what the Carpenter brothers are singing? The boy asked curiously.
At this point, Bob finally remembered, and he always felt that the song he had heard was familiar, it turned out that he had heard it on the radio the other day. It's called "A Song for Mama" (ASongforMama), and it's a very unique country music that he likes very much.
He handed over a new, unopened record and said, "$1.2 a piece!" ”
The boy took out more than a dozen coins from his pocket, counted them, and fortunately had enough money to buy records. He put the money in Bob's hand while holding the record carefully.
After Bob saw off the teenager, another guest entered, a white woman in her thirties. She also walked in because she heard the singing, and she usually doesn't buy records, usually her husband buys them to listen to them. This song touched her heart, so she planned to buy one and listen to it.
One after another, people came in to buy records, many people came to buy Carpenter brothers' records, some people hadn't heard it before, they came to buy other artists' records. After listening to the carpenter brothers in the store, I immediately paid for it.
By noon, Bob's 20 records had been sold, and it usually takes a week to sell 20 records in a town like theirs. I didn't expect that so many tickets had been sold in just one day.
"A Carpenter Brothers record!" Someone is still going to buy this record.
Bob hurriedly said: "No, it's sold out!" ”
The man pointed to the record player and said, "Isn't there another one, I'll want that one!" ”
"That's a sample, it's not for sale!" Bob explained that he didn't want to sell either. He plans to collect one for himself and take it out to listen to when he has free time.
The man had no choice but to buy it elsewhere. The man next to him had an idea and said to Bob, "I'll pay double the price, sell it to me." You're going to buy it tomorrow, are you still afraid? ”
Bob listened, thought about it, and agreed.
The next day, when Bob remembered about it, he hurriedly called the "Ethereal" company. This company has signed a contract with him at a very early stage, and they are regular customers who have been working together for a long time.
"Hey, I'm going to get another 100 Carpenter Brothers records!" Bob said to the customer service of the "Ethereal" company.
He thought that the purchase must be no problem, but it was only 100 sheets, and it was not a large number. Unexpectedly, the customer service told him that this record was out of stock and would have to wait a few days.
"Huh? We'll have to wait a few days! Bob was very disappointed when he heard this, and muttered, "I would have known that I wouldn't have sold the last record!" ”
It's not just Bob who is out of stock, but the record companies are also out of stock, and they've had the record line keep suppressing the Carpenter brothers' records. But even so, it still can't keep up with the speed of sales, and people have a great demand for these two songs.