Chapter 80: Hula Hoop Fever
Historically, hula hoops were produced in 1958 by two young toy manufacturers in San Gabriel, California. They are Richard Nell and Arthur Merlin, the co-owners of a company called Whem O Manufacturing.
In March 1958, they met an acquaintance at a toy fair in New York. Listen to you, there's a big wooden hoop that's popping around in Australia, and kids are playing with it on their butts. Once back at the company, they started making the toy rings. At first, it was a wooden hoop, but it didn't take long for them to stop doing it. They didn't like wood hoops, so they experimented with plastic.
After a few months, they tried many kinds of plastics and finally chose colorful polyethylene for the toy ring. At first, they didn't think of applying for a patent, nor did they expect this thing named hula hoop to be so popular. As a result, by September, many companies were copying the hula hoop, and it was too late for them to apply for a patent.
The hula hoop is very popular, and in 1958 alone, it has been widely popular in the world. So many companies made hula hoops that tens of millions were produced in less than a year, and by the summer of 1959, when people were starting to get tired of them, many city garbage dumps were filled with discarded hula hoops.
Alex believes that this is the result of overproduction of hula hoops without patent protection, so everyone flocks to it. This time, he learned the lesson of history and had to apply for a patent before he sold a hula hoop. Control the number of hula hoops produced so that this hula hoop craze continues.
"By the way, there's one more thing."
Alex felt that it was better to make this matter clear sooner, and it would be bad if it dragged on for a long time, and he said, "Should this film company be bought by me and Richard?" Let me manage? ”
Bart thought for a moment and said, "It's the money from your fund, of course, it's your brothers." As for management.......
Angel continued: "The management will let you be responsible for the time being, if you can't do it, then let us take care of it." ”
Alex said happily, "That's good, I'm afraid you won't take care of me." ”
Seeing that their son had made up their mind, the Carpenter could not be convinced, so they had no choice but to stop interfering in the matter.
Early the next morning, Alex and Morris went to the owner of the film company. After careful investigation and research by the lawyers, after feeling that there was no problem with the company's asset documents, Alex signed and bought it.
"I can change the name of this company now." Alex asked.
The original company boss smiled bitterly and said, "Change it as you like!" ”
"You're not going to change to Carpenter, are you?" Morris said half-jokingly.
Alex shook his head and said, "I think it's nice to call it DreamWorksStudios. ”
"DreamWorks? Sounds interesting. Morris exclaimed.
The original DreamWorks was built by Steven Spielberg with two of his best friends, and it wasn't until 1994 that it was founded. Now, of course, Alex took it and used it. Whoever calls this name has both meaning and meaning, and it is a pity that it is not necessary.
As soon as he had a film company, Alex asked people to contact Audrey Hepburn. He had to sign Hepburn as soon as possible so as not to be robbed.
Hepburn was amazed when he received a call from DreamWorks. She didn't expect that the kid who called himself Alex really bought a film company, and it was only a few days before he found her again.
Through communication and understanding, Alex learned that if she wanted to find Heben to make a movie, it would be a bit troublesome, and her agent was unwilling to let Heben make a movie in the United States. Especially a small film company with a small name, it is even more impossible, unless it is a large company like Paramount, and the agent thinks it is good for Hepburn.
The agent said to Hepburn: "I suggest that you concentrate on developing in Europe first, and then wait, you will have a better chance." ”
Hepburn herself wanted to develop in the United States, she thought it would be difficult to develop in Europe, but the agent insisted that she stay here. The two had a bit of a conflict, but the agent put her aside and didn't find her to shoot for a whole year.
After Alex found out, he immediately called Hepburn and said, "This is a movie with an investment of up to $8 million, and it's a big production!" I don't know what else you have to hesitate about. ”
Hepburn thought for a moment and said, "I have a contract with the agent in advance, and I have to listen to his opinion." ”
"Then I'll ask Carpenter's agency to sign you, and you can tell me how much money I need to pay him?" Alex immediately decided to buy Hepburn's contract.
Hepburn was very surprised that she was still a rookie actor who was not yet famous at this time, and someone would want to buy her contract. At this time, she believed that Alex really had to make a blockbuster, she estimated it, and said: "It shouldn't be much, about $100,000." ”
$100,000 is already the salary of a Hollywood movie star who mixes well, and for the agent, after having such a sum of money, he happily sold Hepburn's contract to Carpenter's agency.
In order not to have long nights and dreams, Alex decided to sign a contract with Hepburn first and let her play the heroine of the movie "The Sound of Music". He offered Hepburn $100,000, which was already a high price for Hepburn's trust.
Morris, who heard about this, hurried over, he was afraid that Alex had chosen the wrong person. When he saw Hepburn's audition, he suddenly had no opinion. He just said: "Maria is not so beautiful in the story, and it would be a headache to find such a beautiful actress to play her." ”
It's just Morris whining, isn't it easy to look ugly, as long as the makeup artist puts a little effort into it. In fact, the original heroine Julie is also a great beauty, but in the movie, only her sincere and credible side is highlighted, and only when it comes to the wedding will the amazing side of Julie be revealed.
Originally, Alex was also worried about this problem, but he thought about it later and felt that it was just because the original movie was preconceived, who said that Maria couldn't let Hepin play it. He didn't believe it, so he brought Hepburn over, and after seeing Hepburn's superb acting skills, he immediately admired it.
Hepburn is a smart actress, and after she decided to travel to the United States to play the role of Maria, she took the script that Alex sent her and thought it through. She rehearses every day whenever she has free time, and gradually, she feels that she has integrated into the characters of the story. She felt that she was Mary, that she was the nun who loved to sing.
When Alex asked her to audition for Maria, she was naturally both physical and spiritual. Even a person like Morris, who is a provocative person, has nothing to say.
Seeing Hepburn's Maria so expressive, Alex remembered the senior escort girl in "Breakfast at Tiffany's", which was the most attended of all Hepburn's movies and one of the highest-grossing films of the year. He decided that if he had the chance, he would also make this movie.
However, the most important thing for him now is to hype up the "hula hoop fever". History proves that people have a demand for hula hoop sports, and as for how to promote this movement, we have to plan it well.