Chapter 84: "Roman Holiday" is released
William Whitt is a seasoned filmmaker, and if he were someone else, it would have taken more than a month to prepare. With a large network of contacts, he can get those things done with just a few phone calls.
Prop masters, makeup artists, lighting artists, supporting actors, etc., everything is under William's control. He has been holding his breath for a long time, he has not made a movie for so many years, and he wants to use this movie to announce his return.
In the early fifties of the twentieth century, due to the rampant destruction of McCarthyism in the United States, Hollywood films began to show signs of decline under the dual influence of political movements and television shocks. The number of people who go to the cinema to watch movies every week is gradually decreasing, and there are no longer as many people watching movies as they did more than a decade ago.
It wasn't until William Whitt's comeback that he reinvigorated Hollywood films. "Roman Holiday" was the first film he made to change the status quo in Hollywood.
The speed of his movies is very fast, and this kind of small-scene movie is just a small test for him.
"This is the promotional poster for Roman Holiday, do you see if there are any changes to be made?"
A marketing staff member placed a sample in front of Alex with the words, "Roman Holiday starring Gregory Peck is coming soon!" ”
Alex glanced at it casually and found a problem, he said, "Why didn't you put Audrey Hepburn's name on it?" ”
The staff member replied: "Gregory Peck is the most famous in the film, and our marketing department thinks we should focus on him." ”
Alex wasn't angry, but he said categorically, "Change it now!" Change his name to Audrey Hepburn! ”
The staff was a little hesitant, and he wanted to retort: "But ......."
Alex didn't bother to take the time to argue with the people below, and he exclaimed, "Nothing! Execute my orders now! ”
"What a shame! You're the boss, listen to you! The staff had no choice but to leave.
Just as Alex was preparing to promote "Roman Holiday" in preparation for its release. Something happened that shocked the world, and it was also the best publicity for this movie. While the film was still filming, news came out of Britain that Princess Margaret and British air combat hero Peter Town Sender had fallen in love. Soon, they ended up in a low-key manner because of the opposition of the British royal family.
This event is undoubtedly very similar to the storyline of "Roman Holiday", which has attracted the attention of a large number of viewers. As Alex from the era of Internet hype, of course he will not let go of such a good opportunity. He immediately asked the marketing department to make all kinds of gimmick propaganda slogans according to this unexpected incident, but there will be a line of small print printed under each poster: "This film is pure fiction!" ”
After seeing the poster, viewers who didn't know the truth thought that this movie was a real event, based on Princess Margaret's love story.
In August 1953, DreamWorks' first film, Roman Holiday, was finally released.
This is a touching story of love. Princess Anne, as Wang Wei's heir, made public visits in major European cities. As soon as the news came out, it caused a great sensation, and everyone wanted to know about the princess.
The last stop of the princess's trip to Europe was Rome, and she wanted to enjoy some of the beautiful sights of Rome, but the attendants refused on the grounds that she was a noble princess and that it was not suitable to show her head in front of the common people. The princess managed to sneak out, but she didn't know that she had been sedated.
Just as the princess was asleep on a bench in a fountain near the square because of a drug attack, an American news reporter Joe Bulai happened to pass by. The kind Joe took Anne back to his lodgings, and a Roman holiday was stung up, during which the two fell in love during a short day of travel.
The princess knew that the relationship between the two parties could not last, and that she had her own obligations, so she gave up her love.
Poor reporter Joe could have taken the opportunity to become famous overnight and soared from then on, but he did not fall into the strange circle of chasing fame and fortune in the end, but quietly buried it all in his heart.
In the midst of affectionate eye contact, the princess whispered to Jo goodbye. In just 24 hours of encounter, an eternal love affair has been achieved.
Confident in the film, Alex invested a lot of money in publicity at the outset and arranged for as many cinemas as possible. After watching the edited film, Alex was even more convinced that the film might be a success. As expected, after the movie was released, it immediately set off an enthusiastic response from the audience, and the box office results soared into the sky like a rocket.
Hepburn's simple and elegant dress style of Princess Anne in the film immediately became popular all over the world, and fashionable women began to learn how to dress in the movie. The youthful and lively "Hepburn head" also became popular immediately, and when walking on the street that year, I would always see several girls who looked like Hepburn.
Alex originally planned to put the premiere of "Roman Holiday" in New York, but William and the others were all against it. They decided that it would be better for the film to premiere in Europe. In the end, they chose to premiere in London, and then participated in the Venice Film Festival that year.
At the premiere, Parker introduced Hepburn to the famous Hollywood director, actor and writer Meir Figer. Meir is Pike's best friend, and their relationship is extraordinary. Parker admired Meir's talent, which he believed could bring Hepburn to greater success.
Meir was 36 years old at the time, with a tall and lanky figure, an angular, versatile, gentle and considerate person. Like Hepburn, Meir was multilingual, and they quickly became close. Hepburn also developed an attachment to Meir, who had the demeanor of a leader.
Alex was also present at the premiere at the time, and when he saw this scene, he remembered a rumor about Pike and Hepburn's love affair. He watched Hepburn and Meir talking happily, turned to Pike and said, "It seems that you really love Hepburn." ”
Pike was so shocked by Alex's words that he almost ran away, he couldn't imagine that his buried feelings would be seen through by a 12-year-old. He was silent for a while, not wanting to lie about this issue, and finally said: "I can't give her happiness, so I can only let go and bless her." ”
Alex shook his head and said, "Do you think you can make the person you love happy by letting go?" This couldn't be more wrong. You can't give her happiness, why can others give it? You'll regret this mistake for the rest of your life. ”
After saying that, Alex no longer paid attention to Pike, who had a complicated expression on his face, and he left without looking back. Alex also likes Hepburn and has always regarded her as his goddess. However, he, like Pike, did not dare to take the goddess into his arms easily, and could only look at each other from afar, hoping for her happiness.
Pike was really in love with Hepburn, which is known from later reports.
At this time, Pike was busy dealing with a divorce from his current wife. He didn't dare to express his emotions to Hepburn, because he didn't want her to be involved, for fear that he would be misunderstood because of Hepburn, which caused their husband and wife to be discordant.
Hepburn doesn't really value honor and money, what she really desires is to get a sincere and eternal love. Peck was keenly aware of this, so he introduced his friend to her and tried to match the two.
Perhaps it was Pike's efforts to create opportunities that brought Hepburn and Meir together. At the wedding, Parker presented a butterfly brooch as a wedding gift. Hepburn liked this brooch very much and treasured it by her side until her death.
This is a brooch left by Parker's grandmother, and it has a lot of significance.
When Hepburn died, Pike appeared at the funeral.
At this time, the gray-haired Pike burst into tears, and he choked up and said, "I was extremely lucky to be able to dance with Hepburn's hand as Hepburn's first on-screen couple in that beautiful Roman summer." ”
He lowered his head, lightly imprinted a kiss on Hepburn's coffin, and said affectionately: "You are the woman I love most in my life." Everyone present sighed and wept.
More than a decade later, Sotheby's held a charity sale of Hepburn's clothing and jewelry. On that day, Parker personally went to buy the butterfly brooch that had been with Hepburn for 40 years. A little over a month later, Pike passed away.
Judging from these things, Pike loved Hepburn so much that he didn't dare to reach out and touch it, for fear of destroying the perfect goddess in his heart. Alex wanted to help him and change the fate of the two, but he didn't know what to do.
The film immediately received a huge response in the whole world and was very successful. The North American box office is as high as $5 million, and the overseas box office is as high as $12 million.
Even more successfully, Audrey Hepburn became a well-known idol overnight. She has an elegant and noble temperament, a beautiful appearance, a light and slender body, and short black hair. Her appearance subverted the popular aesthetic of the blonde beauty at that time.
Hepburn was a maverick, with a thin body, short hair, flat shoes, well-tailored simple pants, shirts, and more. Freeing women from Jane Russell's fluffy curls, tight sweaters, tight skirts and high heels, she alone changed the views of an entire era.
Ingrid Bergman, a famous movie star at the time, exclaimed when she was watching "Roman Holiday" in Italy, "I was deeply moved by Audrey Hepburn!" ”
Gregory? Parker also said: "Roman Holiday is a Hepburn movie, and I'm just a supporting role. Parker's words are not only an admiration for Hepburn's acting skills, but also an exclamation for the reporter in the film.
The New York Times, commenting on Hepburn, praised her: "She was the first person not to win with her sexiness." ”
When the Times commented on Hepburn, it exclaimed: "She is like an angel on earth." ”
More newspaper reviews praised Hepburn as saying, "A new Garbo is born!" ”
As for DreamWorks Films, it was regarded as a lucky one by many newspapers and inadvertently dug up a gold mine. More of their praise is focused on the actors and directors, others are ignored, and Alex is no exception.
When the movie was finished, Parker told people that Hepburn would definitely win an Oscar. Although this is the first time she has led the starring role, he still thinks so.
Alex also thinks so, and he asked the company's public relations department to run this matter, and it is important to win this award.
Under Alex's money offensive at all costs, "Roman Holiday" won 10 nominations at the Academy Awards that year, including the most important nominations for Best Picture and Best Director, but the most eye-catching is Best Actress.
Don't think that the Oscars don't have to spend money to buy, at this time of year, major film companies invest a lot of dollars in order to make their films win. There was a year when Spielberg said that we fed the ballot boxes, but we didn't feed them. This is secretly accusing the film company of not spending enough money to smash it, and as a result, it misses out on the award.
Of course, a bad movie can't win an Oscar no matter how much the people in the film company do in public relations. A classic movie with sufficient public relations funds is very likely to get the award back. The award-winning film will make the film more popular, and the extra box office will make up for these expenses.
The Oscars for "Roman Holiday", which was released in 1953, will not be known until next year. Until then, they can only wait patiently.