Chapter 122: Acquisition of ABC
In a high-class hotel, a handsome young man with blond hair and an old man sat facing each other. When others see this scene, they will think that it is a pair of grandparents and grandchildren who come out to eat and look happy. Unexpectedly, they were talking about a business worth tens of millions of dollars.
Alex didn't think about it for long, he quickly raised his head, looked Edward in the eyes, and said, "Then so be it, ten million!" ”
"Have you really decided? Ten million dollars! ”
Edward didn't expect Alex to make a decision so quickly. This is a business of up to 10 million, and even if it were him, it might take him several days to make up his mind.
At the beginning, after he spent 10,000 dollars to buy the blue network, he found that only those shell equipment were not enough, so he invested money little by little, and after the final calculation, he found that it cost him millions of dollars. At this time, he was already difficult to ride a tiger, and if he knew that it would cost so much at the beginning, he would not be willing to do it.
"Yes, I'll call my lawyer right now and get the contract ready today. Do you see when you can sign a contract? Alex stood up, buttoned up his suit, and prepared to call the bodyguards away.
Today was to talk about business, and he had to put on a suit. Alex doesn't like to wear this kind of formal wear, he feels uncomfortable up and down, and when he is at home, he spends a lot of time wearing athleisure.
"Okay, then we'll sign the contract tomorrow."
Edward also stood up, he was not the kind of person who backtracked and would not take the opportunity to raise the price. People of their class are responsible for what they say, and unless it is a matter of life and death, they will not easily break their promises.
Alex then left with his own people, and he calculated that the investment company still had nearly 100 million or so money. The money is basically from DreamWorks profits, and he has already pumped 150 million from the film company. In addition to some of the money being used to invest in other companies, some of the money was used to buy stocks and gold.
Now I have to take about 20 million money to put on the TV station, 10 million is the purchase fee, and 10 million is the working capital of ABC Company. With this sum of money, coupled with his various reform plans, it is estimated that he will be able to bring this company on the right track. As long as the TV station can ensure basic profits, then he doesn't have to continue to invest money.
That evening, Alex announced his decision to buy ABC at the dinner table. The news surprised the Carpenters, who did not expect their son to do such a big thing as soon as he turned around.
"Alex, are you sure you can manage ABC well? I've heard that they're running at a loss every year. Bart immediately asked. It seems that he did not think about getting involved in the field of television stations, but he did not make up his mind.
"Don't worry, we Alex will definitely think about it." Angel said a word at the right time and helped Alex.
Alex smiled and said, "I'm only going to put 20 million into it first." Even if it's a loss, as long as you make a few more movies, you can earn it back. ”
Everyone laughed. They know what Alex is referring to, and now "The Sound of Music" has replaced "Gone with the Wind" as the highest-grossing film of all time. With a North American box office of more than 200 million, plus an overseas box office that cannot be counted, DreamWorks can share hundreds of millions of dollars.
Under Morris's management, DreamWorks became more and more formalized, and the company became bigger and bigger. Under the influence of his popularity, many well-known and unknown directors and screenwriters have come to try their luck at DreamWorks. Morris himself is very capable and has good means, but he has been making films on his own because he lacks the opportunity. Now that DreamWorks has given him a show, it is like a carp jumping over the dragon gate, and it has suddenly become popular and prosperous, and the film industry has flourished.
Judging by Alex, DreamWorks will definitely make a lot of money for a long time. Even if the film doesn't make money, he doesn't have to worry that all his eggs are not put in one basket.
In other words, Alex can afford to make the investment. He is not afraid of losing money, he has other companies making money. That's why he was willing to buy ABC, a television broadcaster, because nothing could be 100% guaranteed. But if you don't do it, you won't succeed.
Howard Hughes has not always been successful, when he invested in films, he was cheated from the beginning and lost millions of dollars. But he didn't back down because of this, but continued to make persistent efforts and continued to make movies until he succeeded.
The same was true when filming "Hell's Angels," where Hughes behaved like a madman, constantly investing large sums of money and remaking the entire film just to make a cloud. In order to add sound, the film that was made well was remade. 8 million dollars were invested before and after, but fortunately, the Hughes family had a big business and could get that much money. This has to be replaced by others, but it really can't withstand such a toss.
The next day, Alex and Edward signed the contract in the presence of their respective lawyers. Alex handed over a cheque worth 10 million to Edward, acquiring 100% of ABC's shares.
Unexpectedly, after getting some information from ABC Company, the lawyer found some problems. These questions may be inconspicuous, but they can also be a trap.
"Wait! Mr. Edward," Alex immediately stopped them as they were about to turn and leave, and said, "What's going on with this ABC deal with Disney?" I saw something very unreasonable in it, such as ABC taking out its broadcast network for Disney to use, but not receiving any money? ”
"Oh! Well," Edward didn't know what was going on at first, but he immediately explained, "I was friends with Mr. Walter, and once ABC was worried about not having a show, and Walt knew about it and gave us the cartoon in their possession. In order to circumvent some of the regulations and to pay less taxes, we decided to cooperate in this way. If you feel that it is inappropriate, you can stop working with Disney at any time, and there will be no problem with this agreement. ”
Alex nodded and said to him, "Okay, I see! Thank you for your patience. ”
"You're welcome, after all, it's my obligation." Edward smiled at him.
"Then that's it! Mr. Edward, we'll see you later. ”
Alex shook Edward's hand and said goodbye, but what he didn't expect was that after Edward returned, he would die within a few years. It was the last and only time they ever met. However, during his lifetime, Edward often mentioned Alex to others, believing that he would eventually become a great person.
After accepting ABC, Alex immediately gathered all the TV station employees to calm them down. When the employees saw that the boss of the company had changed, and this person turned out to be Alex Carpenter, who had become famous recently, they were all excited.
A person's fame sometimes plays an unexpected role. Alex didn't expect this either, and he thought that the employees would be upset with a new boss. When he looked into the eyes of those people, he realized that he was wrong. There is a fire burning in the hearts of these people, and this is the flame of hope, which he brought to these people.
Alex's "The Sound of Music" is so famous that these people are full of hope for him. When they were in Edward's management, they didn't take any ideas seriously. ABC is silent day after day, and it doesn't look like a TV station at all. Now Alex is the boss, and that is a new hope, the beginning of change.
The news of this acquisition was quickly known to others. In particular, two companies, NBC and CBS, are of particular interest.
Among them, CBS has always wanted to take over the Carpenter brothers, and they even want to take a stake in Carpenter Records. For them, the Carpenter brothers are a mountain of gold, a cash cow. Unexpectedly, Alex made a box office record-breaking movie as soon as he turned around, and soon after he entered the field of television broadcasting.
What is the rhythm of this? It's the rhythm of being an opponent.
Some panicked CBS companies hurriedly held a high-level meeting. They wanted to discuss a way to suppress Alex, who was on the rise. At the meeting, CBS decided not to sell records with Carpenter Records, nor to invite the Carpenter brothers to go on television.
Originally, New York TV's interview with the Carpenter brothers was an interview brokered by CBS. It is precisely because of this interview that more people know about the Carpenter brothers.
These repressions are the same for the Carpenter family. CBS quickly realized that they couldn't stop ABC by any means. After all, the Carpenter brothers are no small people, and they have grown into behemoths that can be compared to them.
Reporting on the acquisition, CBS's television station said sourly: "Alex, the smallest billionaire, is betting big on the TV business. ”
As for NBC, they are much calmer. NBC's top brass are secretly laughing at Alex, who they see as a loss-making deal.
Speaking of the acquisition, NBC sarcastically said, "Alex was so rich that he paid $10 million for a worthless station." ”
They seem to have forgotten that this worthless TV station was the one they sold first.
At the beginning, Alex also planned to promise not to make any changes, at least for half a year, not to change the status quo of ABC. But when he realized that everyone here wanted something to change. He was determined to change the plan and reform the entire television station immediately. However, he still endured his patience, overcame his lazy nature, and followed the heads of various departments of ABC TV to familiarize himself with the work process.
A week later, he convened his first ABC high-level meeting. Prior to this, he had had had individual conversations with each of them and had seen the whole company up and down. Once he was confident, he decided he was going to get moving.
At the meeting, he did not make major changes to the company structure, only added several new programs and a new department.
The new program is a children's science education program that is broadcast in the morning and evening, and this kind of program is small and quick to shoot. All you need is a host and a few puppets, and you're ready to shoot.
There's also a sports show where he lets ABC broadcast all the Yankee games owned by the Carpenter family. In order to be able to get the audience to see the game as quickly as possible, he intends to use an unprecedented live broadcast. In this era when there were no satellites flying in the sky, live broadcasting was a very expensive activity. Very few TV stations will broadcast a game live for an unimportant one, and they don't think anyone cares if the outcome is slower or sooner.
Luckily, ABC only had to broadcast the Yankees live, and they set up camera crews in the stadium to relay the captured images through the nearby broadcast tower. Under Alex's design, this kind of live broadcast cost is relatively small and can be implemented smoothly.
One of his most popular shows was music, and he had ABC work with Carpenter Records to record music videos on a regular basis. These music videos are shown on TV at certain times, but in fact, the so-called music shows are officially learned from the MTV that Alex shot in the movie. This form of music was unexpectedly popular with the audience.
This means of filming MTV, which is not only good for ABC, but also great for Carpenter Records. Sometimes, when they want to promote a certain record singer, they will shoot MTV and broadcast it on TV. Soon, they found that the sales of MTV records had increased dramatically, and the singer was quickly known.
There are also many MTV stations that want to buy past broadcasts, and they not only play a role in publicity, but also make a small amount of money.
In addition, a program quality inspection department has been added, and once the quality of a program is not up to standard, there is a possibility of being cut in the waist. At this time, there are already ratings research companies, and through the ups and downs of program ratings, you can judge the quality of the program broadcast in that time period.
After this small adjustment, ABC's user base quickly increased, and its advertising revenue also increased significantly. A few months later, ABC's income and expenditure were basically balanced, and it was no longer operating at a loss. Since then, ABC broadcasters have grown faster and faster, with more and more users, and in a few years, it has grown on a scale comparable to broadcasters like CBS and NBC. At this time, people found out that Alex's original investment of 20 million became hundreds of millions of assets.