Chapter 289: Let's call it Microsoft

As expected, Wang An rejected his recruitment!

Since the launch of the personal computer by ARK, Wang seems to see a new path!

He plans to join the competition in the PC market, but because ARK launched the PC too suddenly, and the closed vertical architecture designed by Alex, many people can't understand it. As a result, Wang An has not been able to develop a decent personal computer until now, not only him, but even large companies like IBM have not been able to launch their own PC products.

IBM has already copied a model machine, but compared with ARK's PC, the difference is too far. They don't dare to waste users' expectations at will, and if they launch a device that is so bad that users are disappointed, no one will pay attention to their product next time.

Before the launch of ARK's personal computer, Noyce and others considered giving it a name. They even thought about several series, and the last one was Alex who said: "Since it's a personal computer, let's just call it a PC!" ”

In English, the abbreviation for personal computer is the two letters "PC".

"But we can't call every model a PC! There's got to be a set name! Noyce objected.

"It's going to have a set to call it! Since we are an ARK company, let's call it Noah series PCs! When we don't dare to call it externally, we can focus on the PC, because it is the first personal computer, and only the PC is the most appropriate name! ”

Alex did this. I want to let the whole world know that the first personal computer in the world is the PC launched by ARK!

He knew that in the future, the abbreviation of personal computers would be "PC"! Whenever people think of it, they think of ARK and that they built the first PC!

Sure enough, once people became familiar with the concept of the personal computer, they knew what the term meant. Other companies have to add a suffix to the product name, such as "XXPC machine", when introducing their personal computer products. Only in this way did people know that this thing was the same type of product as ARK's PC.

And so it goes. It's as if their company's products are a subcategory of ARK PCs! In terms of momentum and calling. It is the first to overpower other companies.

Nowadays, the PC market has been engaged in ARK companies, which has attracted many companies to covet! Some of these small companies have followed suit and copied several PCs, but they are not as good as ARK's products in many ways. As soon as it is launched, it will die.

In the case of absolute superiority. Even IBM did not dare to act rashly. They haven't studied it thoroughly. Before being able to come up with a decent model, he didn't dare to rush up and send him to death.

According to estimates from the marketing department and the R&D department, ARK has a monopoly period of about a year. During this time. They are safe and can be eaten alone during prime time. Once this time passes, I am afraid that many companies will enter this market, and ARK's market share will continue to be eroded.

"Only by ensuring that our software and hardware are one step ahead, can we take the lead in the market!" Alex instructed him to do so, and he asked ARK to do everything he could to ensure it.

The hardware department was left alone, and Noyce was put in charge! The software department was in trouble, and Alex couldn't keep an eye on it all the time, and he couldn't find the right person to take on the role of the leader.

The eight young people are all hardware masters, and software incompetent guys! He couldn't expect any of these people to be able to take on the heavy responsibility.

Eventually, he decided to choose someone among ARK's software engineers! He took a fancy to one of the software engineers named Sandru, who may be a little less technically proficient, but he is still unique in management and design.

"What? I'm in charge of the software department? When Sandru heard the news, he felt like pie in the sky.

He has always been a low-profile software engineer, perhaps with some talent in eloquence, communication, and management, but in this R&D environment, people who are not skilled are always not dazzling enough.

"Yes! I've decided to put you in charge of the software department! Alex replied, "If you do well, I'd consider making the software department go on its own and become a new company." Of course, this company is still a subsidiary of ARK! ”

In fact, he had already thought of the name of the company, and at first he had thought of a spoof name like Giant Hard, but after the end, he decided to call it "Microsoft"! Whoever called this name is too vivid and deeply rooted in the hearts of the people, and it feels a little strange when I think of the most profitable software company in the world, if it is not called Microsoft.

Let's call it Microsoft! Alex thought to himself, he's not a good name! Since there are ready-made good names, then simply use them, and no one will know the origin of the allusions.

In Alex's request, Sandru had to develop two systems, one for ARK, which was the top priority and had to be completed first.

As for the other system, it could be considered for use by other PC companies. These companies are usually hardware producers with a terrible level of software. Once they have a mature operating system in front of them, they are willing to accept some standards.

Speaking of which, Sandru immediately raised his own objections: "Why should we develop a system for others for free?" This will not only lead to a waste of resources and manpower, but will also help the development of our enemies! ”

Alex smiled and said, "So if we don't help them develop the system, they won't develop?" ”

"Well, not really! It's just that they will definitely be slower to develop! ”

"That's just a little slower, and it will eventually develop!" Alex patiently explained, "I'm not asking you to develop the two systems together, but I'm asking you to develop our own system first!" As for the system for other people. You can do it later, I'm just giving you a heads-up! Think of it this way, we have two versions when we design it, and we sell the ones we don't need! ”

Sandru thought for a moment and asked, "But these two versions, one of which is closed and the other open?" ”

Alex nodded and said, "Yes! You can ignore the second version for now. Actually, I'm telling you a little early! ”

"Okay, then I'll do my best to get our own version out first!"

After getting Alex's suggestion, Sandru excitedly went back to write the plan. He was going to include his ideas and Alex's requests.

In the future, AKR will move towards an open system or a closed system. Alex doesn't have a score in his heart right now. For now, though, a closed system is the best for ARK. You can keep the other people out and stare at them.

Wait until there are new changes in this market. In the release of a mature open system.

Until that time. If it is more advantageous to go closed. Then go ahead and go closed. If it's more advantageous to go open, then go open.

Even in the 21st century, both systems have their own advantages and disadvantages. in the big picture. It is more advantageous to be open, but it also has its own advantages, and just one security is enough to reassure many people to choose to use.

In fact, Alex is a bit of a big and small one, but he also knows the difficulty of this. It's not that I'm afraid of what factors will be affected, but I'm worried about the choice of the market and the reaction of users. Historically, in a rapidly changing market like computers, there are not many companies that can monopolize the market at the beginning, but most of them are gradually eliminated or decline.

There are various reasons for this, when the company is small, it can be very flexible and able to adapt to various situations. When the company grows larger, once the general direction is determined, it is difficult to change it. The bigger the market share, the more challenges you face, especially when you are in the first position, surrounded by your own enemies!

Only by maintaining the spirit of continuous innovation and progress can we become the trendsetter in the tide of the Internet!

I don't know if Sandru completely understood Alex's idea, but after he went back, he did make the software department impressive. For ARK, they don't have to worry about software for the time being.

The simple and easy-to-operate system, as well as a variety of practical new functions and software, continue to attract new users for ARK. Once these users get used to the software, they will naturally become the most loyal users.

Noyce quickly set up a new production line for ARK, and the hungry demand for Noah's PCs was alleviated. At the same time, ARK announced that they had formed a new personal computer company, which was called "Apple"!

As soon as the news was announced, it immediately attracted the attention of various media outlets, especially those of the technology news media magazines, who saw AKR's move as a sign: "The PC market is about to grow completely!" ”

At the press conference, a spokesman for AKR said: "Apple will be helmed by Mr. Noyce!" He was the first president of this company! ”

At the same time, the Apple logo was unveiled at this conference! It was a silhouette of an apple that had been bitten down, and it looked allegorical and impressive.

Yes, this is Alex's handiwork. When he came up with the idea, he immediately got the approval of the people around him. It's not just because of who he is, but because the company name and logo are eye-catching, which can be associated with the biblical story and match ARK (The Ark Company).

Here, history has turned a corner, and Noyes, who was supposed to be the president of Intel, actually became the president of Apple. Speaking of which, I really wronged Noyce's talent.

However, at this time, Noyce didn't know it! He was only in his thirties at this time, and compared to the seniors he knew, he was already running ahead of others.

It turns out that talent is talent! Even if he changed positions, Noyce's performance was no worse than Jobs! He quickly pushed Noah's PC sales to an unsurpassed record.

Originally, ARK's PCs had completely dominated the market, leaving no way for other companies that wanted to enter the market.

When Apple was officially founded, its monthly sales were comparable to ARK's annual sales. The overwhelming Noah PC has become the "new home appliance" of many families!

As for those companies, this new gadget is regarded as one of the standard configurations of work. PCs are powerful in improving office productivity and word processing, and you only need to use it once to understand its usefulness.

A large number of orders are flying like snowflakes to Apple's marketing department, and these orders are not only from the United States, but also from all over the world! Even if Noyce repeatedly increases production lines and continuously increases product shipments, it is difficult to meet this explosive demand!

Faced with this situation, many media exclaimed: "Thanks to the efforts of ARK, people are running into the era of PCs!" ”

The New York Times said, "The mainframe is the dinosaur of history!" Mainframe computers are only used in some large corporations or in the defense sector, and now PCs are infiltrating individual homes! ”

The British newspaper The Times said: "ARK has thrown an apple at humanity! ”

The Los Angeles Times said: "After rocket satellites, Alex began to push the boundaries of another area of technology, and that was the PC! ”

Pravda said: "History will prove that the greatest invention of mankind is the computer!" ”

When the user base has reached a certain size, people's demand for various application software has reached a terrifying level. Since Noah's PC adopts a closed vertical architecture, outsiders have no way to use the software and hardware they have developed on it without permission.

Seeing this, Alex decided that the time had come to expand the software development department. He asked Sandru to leave the software department alone and set up a new company. This company is called "Microsoft", and unlike Apple, it was founded quietly.

Soon, people discovered that almost all the software running on their Noah PCs was made by an unheard of company. At the same time, more software companies have asked Apple that they want to run their own software on Noah PCs.

For this reason, after discussing with others, Noyce decided to let go of the Noah PC platform, so that other software companies can sell their own software and run on this platform only if they are authorized. (To be continued......)