Chapter 354: Super Propaganda
After Anderson returned from working overtime at the company, he turned on the TV and watched the show.
His favorite thing to watch is ABC TV, which has a higher standard of programs, news and even advertisements than other TV stations, plus Alex, the big boss of this TV station, is also his boss. Anderson naturally has a more intimate sense of this TV station, and every time he watches TV, the first choice is definitely ABC.
Yes, Anderson is a former software engineer at Microsoft, and now he is the boss of Blizzard Games, working on Red Alert.
As soon as I turned on the TV, a familiar piece of music came from the TV, it was a piece of music called "Only-Time". The singer is Cullen, the younger sister of the Carpenter sibling group? Carpenter, this song is said to have been written by Alex himself, which is very different from his previous music style, very soft and warm, and is very suitable for use as background music in a café.
When the music played, Anderson's attention was instantly drawn to the face of an Asian man.
The man's eyes were closed, and his arms were folded around him.
A voice-over said, "I made a choice, and I was not afraid of it. ”
With this voice, the camera slowly stretched back, gradually making it clear that behind the man was the golden early sun, and the man's eyes were opened.
He has very sharp eyes!
The voiceover continues: "It is fast against the wind, and I stand on it, breaking through the long wind, fearless and determined. The ups and downs along the way have made me, and overcoming obstacles has always been my direction. The roar of the engine is in your ears. What do you think is the perfect body build, which seems to be defined by some kind of law of physics, and it's an epic masterpiece. ”
The camera continues to stretch back, and the audience can finally see clearly, it turns out that the man is actually standing on two trucks driving side by side, his two feet stepping on the rearview mirror of a car, and the speed of the drive is not slow at all. But he stood on it as if he were on the ground.
What is even more surprising is that the distance between the two cars is gradually widening, and the Asian man still does not fall. Instead, he typed a horse. Standing firmly in the middle of the gap between the two cars.
The camera gradually zoomed out, circling the two cars, making it clear that this was really a shot on the highway. One can even see the ground receding. That shows how fast the car is moving.
Anderson, who was in front of the TV, was dumbfounded. He finally got it after that. This is an advertisement for a car company. The combination of speed, danger, and kung fu, as well as the soft soundtrack, makes for a very impressive experience.
This ad is truly superb!
Merely. Who is that Asian man? It doesn't look like Bruce Lee, the man's facial lines are tougher, as if carved by a knife. For whatever reason, his every move seems to be very powerful, and it doesn't seem to be worse than Bruce Lee.
This question bothered not only Anderson, but also the viewers in front of the television, who not only remembered the name of the car, but also wanted to know who the male protagonist of the ad was.
It wasn't until a news report came out that people learned that this Asian man's name was "Shi Jian"! is the number one villain of Alex's new movie "Red Alert", not only is he strong in kung fu, but he is also a veteran actor.
Suddenly, Shi Jian's fame was known to many people, and they all knew this actor from Asia, whose kung fu was very strong.
Alex is building momentum for Shi Jian in this way, and he is also promoting the film.
According to the ideas of ordinary people, it is best to start with the protagonist actors to promote the film, but the protagonists of this film are their Carpenter brothers and sisters, no matter how much they promote, they can't play any new tricks, and the people who can attract are already their audiences, and they will definitely enter the cinema.
What he wants to appeal to is those new moviegoers!
In this case, he simply focused his publicity on the villain, and it happened that a car advertiser came to his door, so he took the classic one-word horse advertisement of Shangyun Geton in later generations and put it on Shi Jian.
Originally, he also considered shooting other versions of the "one-word horse commercial", such as first in the car, then on the plane, and finally on the space satellite. However, considering that the computer technology in this era is not good, and if it is too exaggerated, it will dilute the authenticity, and the impact on people who see this advertisement for the first time will be reduced.
After thinking about the problem, he asked Shi Jianjing to shoot this advertisement, and the final effect was very good, and everyone who saw this advertisement would be shocked. The car company was also full of praise for this advertisement, and it was broadcast on other TV stations, which invisibly accumulated a lot of popularity for Shi Jian, and everyone wanted to know who this man was and what he was doing.
The plan is going very smoothly!
Shooting a car commercial was just the first step in getting people's attention, and Alex wanted people to turn their attention to Red Alert. It wasn't long before another ad appeared on ABC TV while it was still being broadcast on many TV stations.
The same advertisement shot by Shi Jian, which is against the backdrop of the overwhelming Kirov airship, saw the apocalypse tanks drive into New York City, the Statue of Liberty was blown up in the bombing, and a majestic Soviet song sounded, evoking terrifying memories in people's hearts.
"Our Soviets will punish the whole world, from Europe through the Neva to the Far East, everywhere on the land will sing, the capital, vodka, our Soviet bear......"
When the song played, everyone's eyes were drawn to the television, and they looked at the picture with both nervousness and fear, a red terror that has been ingrained in their minds since childhood!
Even more surprising is the presence of an Asian face among the Europa soldiers. According to the conversation, it turned out that the Soviet Union invaded the United States together with Vietnam!
Soon, people recognized that the Asian was Shi Jian, who became famous during this period!
This advertising clip, full of red violence and terrorism, quickly caused a sensation in the Western world, and people were stunned by the various war scenes described by the Soviet Union, especially the Americans, who are still fighting the Vietnamese, such a movie advertisement full of fantasy and reality, immediately caused panic.
To make this ad more realistic. Alex didn't put any advertising slogans on it. Instead, the clips from these movies are put together and shown to the audience.
As a result, something very big happened, and the movie almost couldn't be released!
In some local towns and cities in the United States, people heard the "March of the Soviets" and saw the occupation of New York City. Footage of the Statue of Liberty being blown up. They all believed it!
"Oh my God. Oh, my God! The Soviets and the Vietnamese have come and New York has been occupied! ”
"We're finished!"
"The Statue of Liberty has been blown up!"
"America is going to be finished, we're going to be finished!"
See such a real war footage on TV. The townspeople were in a panic. Some people didn't believe it, but they were infected by the emotions of the people around them, and they all became skeptical, and they all thought that the Soviets and the Vietnamese were coming.
The war is still burning on the American mainland, and not only in Vietnam!
In some small towns, the roads are crowded with people fleeing by car, and many people are so frightened that they run around in the wilderness. All the train and bus stations are crowded with people, panicking and rushing to buy tickets to get on the train, no matter where they can escape, as long as they can get out of the dangerous places.
Even in the face of reporters, people were skeptical, panting and saying: "Hurry up and tell us the real situation, is it the Soviets who are calling?" Are we going to be finished? ”
Americans don't think that, but it's not unfounded.
The assassination of President Kennedy, the difficult relationship between the Soviet Union and the United States, the Missile Crisis, the Vietnam War, the Civil Rights Movement, and so on, all created an atmosphere of precariousness for the people of this era. Now seeing the movie footage shot by Alex touches the biggest fear in the hearts of Americans!
The taut strings in their hearts can easily collapse under this external force, and panic spreads like a virus, especially in that kind of small town where the news is closed.
On the first day of the ABC broadcast, something felt that something was wrong, because their radio phone was flooded asking if the Soviets had really invaded. At this time, the director of the TV station understood that the matter was big, and he remembered the riots caused by the "World War Radio Drama", so he immediately removed the advertisement, and explained it on the TV news.
But the damage has already been done, but fortunately there is no further development.
The chaos in the small towns soon became known to the news media, which wrote about the incident in newspapers and criticized ABC for doing so. It was believed that ABC TV had not done its part, but had caused panic and confusion.
The New York Times said in its newspaper: "ABC TV is making war and shocking the nation!" It is immoral to do so! ”
The Chicago Tribune said in the paper: "ABC TV ads caused panic and misled the impression that the Soviet Union and Vietnam had invaded the United States and that several small towns were in chaos!" ”
……
News such as these continued to draw many people's attention to "Red Alert", but also caused ABC TV to bear a certain amount of reprimand, and also taught a fine to the government. There's no way around it, after all, it's the big boss Alex who makes the decision, and if something goes wrong, it's naturally the younger brother below who has to bear it, but fortunately it's just a fine, and if he is sentenced to prison, maybe the director will have to be locked up for a few days.
Unfortunately, "Red Alert" was overhyped, and the film was sent to the jury and almost had the film shot to death and not be released in the United States. However, at this time, Alex had already mastered Hollywood, and some of the people who didn't have long eyes insisted on bumping into it, so there was no way, so these people had to go under the knife.
Under Alex's black-box operation, the person who obstructed the release of the movie was quickly arrested on charges of corruption, accepting bribes, and having problems with his life style, etc., and the person who replaced it naturally gave the green light all the way to the movie, and soon got a pass to the release.
The film attracted a lot of attention, and even the Soviet government was attracted to it, and of course they protested that DreamWorks had orchestrated itself so that it couldn't be released, but the United States was not a Soviet country, so it didn't hear this kind of protest at all.
Besides, the United States is a world of capital, as long as there is money to be made, it doesn't matter if you affect the relationship between the two countries!
With the attention of many people, the movie was finally released, and to their surprise, this movie changed Alex's previous style and showed another emotionally delicate style. It's a very interesting film and a very personal one. (To be continued......)