When "Star Wars" was still filming, it was already launching a huge publicity offensive.

Unlike in the past, Alex plans to use another method of publicity this time, which is to have ABC TV station produce a film shoot and then create a new program on the TV channel, called "Star Wars Documentary".

The show is scheduled to premiere on Saturday and Sunday, and rerun on Wednesday and Thursday.

The staff of the TV station program team are stationed in the crew, filming with Alex, and their daily work is to shoot the work of the crew, interview the crew, and record the filming process of "Star Wars".

At the beginning, the people of the "Star Wars Documentary" program interviewed Alex, Morris, Cullen and Richard, and others, who talked about their thoughts and feelings about making the film from their own perspectives. In this way, it shows the various difficulties encountered and the process of solving a science fiction movie from conception to completion.

At first, the head of ABC TV was not optimistic about this kind of program, thinking that it was just Alex's work to promote the new film, but the big boss spoke, and their little brothers could only follow the baton. Even if no one watched the show, they had to finish filming it.

After the first two episodes of "Star Wars Documentary" were broadcast, when it was replayed, the number of viewers suddenly surged a lot.

"What's going on?" The staff member in charge of tracking the ratings was taken aback, and he hurriedly told the people above the news.

What's even more surprising is this. As the show aired episode by episode, the number of viewers gradually increased. You must know that this "Star Wars Documentary" program is not a TV series, nor is it a news entertainment program, at most it is a documentary.

And it is also a very professional documentary, except for some filming tidbits and some clips that have been edited, it is the conversation of the program team interviewing the staff in the crew.

That's right, everyone up and down the crew has the opportunity to appear on camera, and even the aunt who sweeps the floor has a few lines. But it's such a show, and so many people watch it. It has even surpassed the number of viewers of some popular TV series. This has puzzled many TV people.

"Why do people like to watch this kind of show?"

Many TV people watched "Star Wars Documentary" with such a mood. At this time, they realized that this documentary was not a boring program. Contrary. It's a lot of fun.

It not only gives the audience a chance to get close to the idol. can also see the real appearance of idols on weekdays, and see how a movie is filmed. When there was a laughing scene NG during the filming of the movie, the people in the show were really laughing. And this kind of laughter is also very contagious, and even those of them who have a learning mentality unconsciously laugh along with it.

When an episode is almost finished, at the end of the film, there will be a minute or so of the edited movie clip, and this clip is a big killer. For those who love Alex movies and like the Carpenter siblings, they certainly want to see more images.

As for those sci-fi fans, seeing the clips deliberately released by "Star Wars" is like seeing food, and they can't wait for this film to be released immediately, and then they can rush into the cinema and watch it from beginning to end.

Exciting fights, magical Force, powerful lightsabers, mysterious cosmic space ...... All of them are unforgettable at a glance, and all that hovers in their minds is the plot content of this movie.

I want to see it, I want to see it, I want to see it to death!

Alex's strategy succeeded, and he didn't spend half a penny on advertising to hook people's hearts. People pay a lot of attention to the news of Star Wars, and as long as there is news about it, it will definitely sell very well when there is news about it. News media, which are very sensitive to this phenomenon, will certainly not miss this opportunity, and countless newspaper reporters have flocked to the filming crew, wanting to interview the crew, wanting to understand the plot and filming process of the film, and so on.

Alex, who had anticipated this for a long time, very strictly forbade the crew and related personnel to talk about "Star Wars", and his approach did not cool down people's enthusiasm, but aroused more curiosity, making many reporters take risks and want to sneak in with the crew to take a few photos.

During the filming of "Star Wars", DreamWorks was like a war, taking strict measures against all outsiders, closely watching their every move, and even so, some reporters managed to steal news from the crew, which made Alex furious several times.

Fortunately, those things that leaked out of the movie were not the key content, and even if they were known by people, they would not affect the popularity of the movie.

When many people were waiting impatiently and wanted to see the movie immediately, Alex was still slowly shooting, originally he could have released the first film just right, but he had already planned to shoot all three films before it was released, so he didn't pay attention to the audience's anxious attitude.

He wasn't in a hurry, but the marketing department at DreamWorks was in a hurry. Every day, they receive countless phone calls asking about the release date and date of the film, from audience members to movie theater owners, including some from abroad. Those who were able to call were very lucky, and there were many people who were constantly waiting for the phone to ring as soon as they put it down, even if they had more than a dozen phones.

The manager of the marketing department said to Alex, "This can't go on like this!" We can't keep the audience waiting, lest everyone's expectations be raised too high and they will be picky about the film. ”

"Let them wait!" Alex was unmoved.

After a few days, the marketing manager found Alex again, talking about the problem of early release, and he was under a lot of pressure there, for fear that he would accidentally step on the air and fall, if it was usual, then he was not afraid. But now it has stirred people's hearts, and many fans are about to protest to the DreamWorks headquarters.

"Don't rush, let them wait!" Alex replied again.

In this way, every time the marketing manager couldn't resist the pressure and went to talk to Alex a few times, the manager himself felt that this errand was too torturous, and he was reluctant to mention it to Alex.

Unexpectedly, one day, Alex suddenly called all the middle-level leaders, including Morris, the marketing department, the public relations department and the publicity department, and said, "Everyone, now is the time for us to harvest!" After the film is approved, it will be released in full immediately. ”

It turned out that the first part of "Star Wars" had already been filmed, just waiting for the editing. At the urging of the marketing manager, Alex also began to release the problem, he didn't need to wait for the three films to be released together, even if all of them were filmed, it would be impossible for the three films to be released at the same time.

There are only separate periods, one after the other at the right time. When the first part goes offline, wait for the audience to recover almost before launching the second part. This is the right approach to maximize the benefits.

At this time, Alex was still filming the third part with the rest of the crew, and as for the second part of the movie, there were still some special effects that had not been made. When the special effects part is finished, all that's left is the music and editing.

After getting the first film, which became the master disk of "Star Wars: Dawn Reappears", the huge machine of DreamWorks immediately started to work nervously. Soon the film passed the review, and then the release time slot was filmed with the cinema line, and then some trivial work was followed.

Originally, when a big-budget movie from a big company like DreamWorks was released, it would usually have a premiere to promote it, but Alex and they were nervously filming the plot of the third part, and many of the main creative actors didn't have time. In addition, Alex didn't want to distract others, so he decided not to do this premiere and directly distributed the copied film to various movie theaters.

There are not no science fiction films in this era, and there are quite a lot of Hollywood studios, but like DreamWorks, there are very few who are willing to invest heavily in shooting. For example, science fiction movies like the ape series have surpassed the science fiction movies made by other companies by many more.

Even classic science fiction movies such as "21st Century Odyssey in Space", "Red Dawn", and "Red Alert" are all from DreamWorks, which are very classic in science fiction movies. If you add some TV series, such as "Star Trek", it can be said that DreamWorks' sci-fi movies can almost beat similar films of other film companies, which creates a resounding beat.

For the audience, all the films produced by DreamWorks are classics, and all the science fiction movies produced by DreamWorks are superb, and they must be sneaked away.

When DreamWorks announced to the outside world that the first part of "Star Wars" was about to be released, it immediately set off a movie-watching frenzy among fans. Countless people flocked to the cinema to buy movie tickets as soon as possible. But when they came to the entrance of the cinema, they found that there was already a long queue here.

"Oh my God! A lot of people lined up! I haven't seen this kind of scene in a long time! ”

Seeing such a situation, the owner of the movie theater was so happy that he couldn't close his mouth, and wondered if he wanted to discuss with DreamWorks to extend the release time? (To be continued......)