The scandal between Zhao Yazhi and Huang Yuanshen has intensified, and it seems that it has reached the point of being heard in Hong Kong.

The social atmosphere in Hong Kong at this time was relative to that of the mainland and Taiwan. b. is very open. For example, when Zhou Yanfa had an affair with Miao Jianren two years ago, "Ming Pao Weekly" broke the news that Miao Jianren had many boyfriends, but the audience still loved to watch Miao Jianren's plays, and did not accuse him of watery Yanghua for this.

The reason why the scandal between Zhao Yazhi and Huang Yuanshen is so big this time, in addition to their respective fame, is that they are both married.

Extramarital affairs, which are somewhat unacceptable, have risen to the level of morality, which is why there are so many media criticizing them.

Under such terrifying pressure of public opinion, if it weren't for Kang Jianfei's daily guidance and comfort, it is estimated that Zhao Yazhidu would have had a nervous breakdown and would not dare to go out.

This incident even alarmed Shao Yifu, Fang Yihua and other high-level wireless station executives, Wang Tianlin was called to Fang Yihua's office to talk for half a morning, and his face was very ugly when he came out in the last round.

When Wang Tianlin returned to the crew to start work, Kang Jianfei saw that his face was inappropriate, and asked, "Uncle Tianlin, is the stage going to cut this drama in half?" ”

"Let me continue to finish filming, but "Up. The drama "The Beach" may not be able to be broadcast recently, so it can only be hidden," Wang Tianlin said and sighed, patted Kang Jianfei on the shoulder and said, "Don't tell anyone else about this, so as not to affect everyone's mood during filming." ”

After Kang Jianfei heard this, he didn't feel any loss at all, but said with a smile: "Uncle Tianlin, if it's because of the scandal, I don't think you have to worry." I promise that within five days the situation will change. The Beach will definitely start as scheduled. ”

Wang Tianlin was deeply skeptical of Kang Jianfei's words, but Kang Jianfei's actions were always unexpected, which made him have some expectations for the development of the scandal.

Kang Jianfei half-jokingly said, "Uncle Tianlin, why don't we make a bet." If I can turn things around within half a month and make Sister Zhi more popular than before and her reputation is better than before, how about you do me a favor? ”

Wang Tianlin stared at Kang Jianfei for a long time, and couldn't help asking, "What the hell are you kid doing?" ”

Kang Jianfei said with a smile: "Don't ask yet, just say whether to bet or not." ”

Wang Tianlin finally became interested and asked, "If I win, what do you lose to me?" ”

Kang Jianfei said: "I will be your assistant for free for a year, and I will write two good scripts for you." ”

Wang Tianlin asked again: "Then if I lose, what request do you want me to promise you?" ”

Kang Jianfei said with a smile: "I am going to lease a full set of film shooting equipment from Shaw Brothers, and when the time comes, I will ask Uncle Tianlin to help me say good things, and see if I can get a seven-fold discount on the rent." ”

Wang Tianlin listened to Kang Jianfei's words, and was even more surprised than he had just heard that he could reverse Zhao Yazhi's unfavorable image, and asked, "Are you really going to make a movie?" ”

Kang Jianfei said with an innocent and inspirational expression: "I plan to try my ability, Uncle Tianlin must help." ”

Wang Tianlin thought for a while and said, "Shang. "The Beach" has been filmed for more than half of the time, and the theme song has also been recorded by the singer, if it can't be broadcast after filming, the loss of the wireless station will be not small. If you kid can really turn the current situation around, let "Shang. "The Beach" can be broadcast smoothly, not to mention a 7% discount on the rent, I can guarantee a 5% discount......"

Kang Jianfei didn't wait for him to finish, then interjected: "It's hard to chase after a horse, Uncle Tianlin, let's just say it, and the rent of the entire set of shooting equipment will be discounted by 5%. ”

Seeing that Kang Jianfei was so anxious, Wang Tianlin couldn't cry or laugh, and at the same time he was extremely curious about what tricks Kang Jianfei would play.

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The best way for public figures to refute rumors is not to reason with the rumor-mongers, but to throw out another topic to draw the public's attention to their own preconceived surface.

What Kang Jianfei has to do is very simple, that is, to package Zhao Yazhi's image in an all-round way, and cooperate with the propaganda of "Oriental Daily" to make Zhao Yazhi synonymous with elegance, virtue and gentleness. In this way, the public will naturally selectively reject and forget about her negative news.

Speaking of which, the packaging of stars in the Chinese entertainment industry began in the era of the movie star-centric system.

The development of cinema has gone through several eras, that is, from the initial cameraman-centered system to the director-centered system, and then to the star-centered system (and at one time, there was also a screenwriter-centered system). After the establishment of the star center system, major companies began to package their own stars.

For example, the Shaw Brothers actors in the 60s were not allowed to have any scandals by the company, and even some popular stars could not fall in love, so as to maintain the perfect image of the star in front of the public.

Even so, the stars of this era are still quite unprofessional compared to the stars of the post-90s.

Twenty years later, celebrities who are slightly more famous have to dress up carefully when they go out for a walk, for fear of being photographed by reporters on their bad side.

And what about this era? Most celebrities usually dress up very popularly, and they will only dress up carefully when attending important events, or taking pictures or appearing on TV. Because there is no crazy paparazzi at this time, I don't have to worry about my rustic dress being ridiculed by my peers on the entertainment version the next day, and I don't have to worry about my image being ruined by a candid no-makeup photo.

is like Zhao Yazhi, who is obviously a popular actress, sometimes she wears sportswear when she goes out, and she doesn't even wear jewelry for the sake of coolness. Even when interviewed by magazines, he was dressed in idle loungewear and didn't care about his image at all.

How can this work?

Zhao Yazhi was taken to a studio on the Clear Water Bay studio by Kang Jianfei in a daze, looked at the staff using black cloth to cover the natural light through the doors and windows, and asked curiously: "Ah Fei, what are you bringing me here for?" ”

Kang Jianfei opened the suitcase he carried, which was full of all kinds of high-end women's clothes, and when he opened another small box, it was all kinds of dazzling jewelry.

There is no woman who doesn't like these things, Zhao Yazhi's eyes lit up when she looked at the clothes and jewelry, and asked, "Ah Fei, these are so beautiful, they won't all be bought by you, right?" ”

"I borrowed it from Ma Dong of Oriental Daily," Kang Jianfei said and suddenly leaned into her ear, and said ambiguously and intimately, "If Sister Zhi wants it, I will buy it for you when I have the money." ”

Zhao Yazhi looked around vigilantly, and found that everyone was busy with their own things, so he breathed a sigh of relief and said, "Ah Fei, don't be like this outside, it's not good to be seen." ”

Kang Jianfei smiled evilly and asked, "What does Sister Zhi mean, is it okay for us to be at home?" ”

"I won't tell you." Zhao Yazhi gave him a blank look.

While the two were talking, two more women came in one after another, but they were hairstylists and makeup artists borrowed by Kang Jianfei from the crew.

Kang Jianfei immediately made a cameo appearance as a half-hung stylist, directing the hairstylist and makeup artist to get busy. About an hour later, Zhao Yazhi's first look finally came out, evening dresses, earrings, necklaces, rings, hairstyles, and makeup were matched together, and Zhao Yazhi, who was originally wearing jeans and full of youth, immediately transformed into a mature and charming, gentle and elegant lady.

The hairstylist and makeup artist were already stunned in the face of Zhao Yazhi's new look, and their eyes were full of envy as women, and they admired Kang Jianfei's styling and design ability.

In fact, where would Kang Jianfei design any shape? If you change to a mainlander decades later, you will see at a glance that Zhao Yazhi's dress is just a promotional photo of her endorsement of "Lao Fengxiang" jewelry......

After making a cameo appearance as a stylist, Kang Jianfei became a photographer again, directing the gaffers to set up background boards and play lighting.

Kang Jianfei played with movie cameras all his life and rarely took flat photos, but that doesn't mean he can't. He has a keen judgment of light and shadow vision, and he is definitely better than many professional graphic photographers when it comes to graphic photography.

After taking a set of photos of evening dresses, Kang Jianfei asked the hairstylist to redo his hairstyle and put on a modern professional woman's outfit.

After a whole day of shooting, Kang Jianfei took a total of four sets of photos for Zhao Yazhi, namely evening wear, home, occupation and cheongsam.

After the development came out, Kang Jianfei ran to Ma Chengkun's office of "Oriental Daily" with the photo, threw the photo on his desk, and said with a smile: "How about Mr. Ma?" ”

Ma Chengkun couldn't take his eyes off just one look, these photos of the super era are really amazing. Ma Chengkun has seen a lot of beauties, but these photos of Zhao Yazhi give him the feeling of seeing a fairy - it turns out that a woman can be so beautiful that she doesn't eat the fireworks of the world.

"You filmed it?" Ma Chengkun swallowed and asked.

Kang Jianfei nodded and asked, "Is the magazine ready?" ”

Ma Chengkun resisted the urge to continue admiring the fairy, put away the photo and said, "I'm ready, I'm waiting for your photo." ”

The magazine that the two of them were talking about was an entertainment magazine called "Oriental Weekly" under the "Oriental Daily". When the magazine was first launched, it was published after seeing the popularity of Ming Pao Weekly, but unfortunately its sales have not risen, and only a few thousand copies per issue can be sold.

At this time in Hong Kong, "Ming Pao Weekly" can be regarded as the king of entertainment magazines, and "Oriental Weekly" cannot surpass it no matter how well it runs. Kang Jianfei's advice to Ma Chengkun is to transform "Oriental Weekly" from an entertainment magazine to a fashion magazine, and find a different way to achieve good results.

At this time, there were no real fashion magazines in Hong Kong, and Hong Kong people's concept of famous brands was not yet formed, and many young people's clothes were not bought in clothing stores, but made by tailors nearby. It wasn't until the mid-80s that the concept of famous brands was established by Pan Disheng, and the consumption power of Hong Kong society was greatly improved, that major fashion magazines in the world entered Hong Kong.

Kang Jianfei also didn't want Ma Chengkun to make a pure fashion magazine, after all, Hong Kong's fashion market is still in the pioneering era, so he suggested that he make a magazine that pays equal attention to entertainment and fashion elements. The original weekly magazine was turned into a semi-monthly magazine, and the magazine was enlarged, and better quality paper and ink were used to print it, so as to make a boutique magazine that could be distinguished from the "Ming Pao Weekly" in terms of appearance.

Nowadays, many of the world's most famous brands have entered the Hong Kong market, but most Hong Kong people are not very interested in them. Once the sales of this magazine increase and a certain fashion awareness is established in the hearts of readers, it will inevitably attract countless Hong Kong distributors of famous brands in the world, and the advertising fee will definitely be doubled.

According to the agreement between Kang Jianfei and Ma Chengkun, if the sales of the revised "Oriental Fashion" (i.e., "Oriental Weekly") exceed 15,000 copies, Ma Chengkun will pay Kang Jianfei a one-time planning fee of 30,000 yuan, and "Oriental Daily" and "Oriental Fashion" will do a month's advertising for Kang Jianfei's movie for free.

Kang Jianfei's favorite thing to do is to help Ma Chengkun plan and revise "Oriental Fashion", which is completely a whim, but after it is done, the harvest is not small: first, it can strengthen the friendship with Ma Chengkun; Second, you can earn a sum of cash; third, it can package a perfect Zhao Yazhi and reverse its negative image in the public; Fourth, you can promote your first movie for free.

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