In a luxury villa in the mid-levels of Hong Kong Island, Pan Disheng washed up and went to the dining room, where his father, Pan Jinxi, was already sitting reading the newspaper.

Seeing his son coming, Pan Jinxi took off the pipe on his mouth and knocked on the ashes, and said, "When you come back this time, you should always go to the company to do things, right?" ”

The Pan family is a watch shop, and Pan Jinxi is also old, so he naturally hopes that his son can enter the company as soon as possible to do things and exercise his ability. When the time is right, he will slowly hand over the family business he has broken out of all his life to his son.

But Pan Disheng didn't appreciate it, this son-in-law came back from studying in the United States last year, and actually went to the family's watch store to work as a salesperson for half a year, and then went to a famous watch and jewelry store in Switzerland as an apprentice.

After a year and a half of apprenticeship in Switzerland, Poon Disheng is now able to assemble his own clocks and watches, and has been running in major watch and jewelry stores in Hong Kong since returning to Hong Kong some time ago, but he has never mentioned joining the family company.

Hearing Pan Jinxi's question, Pan Disheng finally said his thoughts: "Daddy, I want to borrow $1 million from you to open a watch and jewelry store by myself." ”

Pan Jinxi listened to the blow of his beard and said unhappily: "I am in the watch business, you don't take care of so many watch shops at home, you actually want to open your own shop, your brain is broken?" Do you think you have to start your own business to make the most of your abilities? You are my son, and when I die, these watch shops are all yours! ”

Pan Disheng sorted out the wording and said, "Daddy, what I want to open is not an ordinary watch store, but a brand-name watch store." ”

Pan Jinxi said with a smile: "Come to your famous brand again, among the 10,000 people in Hong Kong now, it is difficult for you to find a person who loves to buy famous brands." As soon as your store opens, I promise it will close in a month, and there will be no customers at all! ”

Pan Disheng thought about it for a while and said, "Daddy, maybe I can try, and if it fails, I will go home to the company and do things honestly." ”

"Really?" Pan Jinxi asked.

Pan Disheng nodded and said, "Really." ”

"Well, I'll wait for your watch shop to close!" Pan Jinxi said with a smile. $1 million is a lot of money, but it's worth it if you can get your son to take care of himself and go back to the family company.

After the deal was reached, the father and son were in a happy mood.

Pan Disheng took a copy of "Oriental Daily" and opened it, and he read "Oriental Daily" every day for half a month. Not to watch the serialization of "Xun Qin", but to watch the supplement advertisement.

Yes, advertising!

Since half a month ago, "Oriental Daily" has spent a whole page every day, and no articles and advertisements have been published, and the big red page is only four big characters - "Oriental Fashion".

"Oriental Daily" has been selling sharply during this time, and there are many people paying attention to it, and now such a bizarre thing suddenly appears, which will naturally attract countless speculations.

On the first day, people saw that there were only four big characters on a certain page of the Oriental Daily, and they thought that it was a typesetting or that the typesetter had made a mistake. In particular, those colleagues who were working with the "Oriental Daily" pencane even published articles to ridicule its unprofessionalism and make such low-level mistakes.

The next day, the page was still red, and it was still four big words: Oriental Fashion. However, under these four big words, there is an extra line of small words: What is fashion?

At this time, no one finally thought that the "Oriental Daily" had made a low-level mistake, but took it as an intention.

But the problem is that this version is just a few words, and there is no advertising slogan, no contact number, and no explanation. Everyone who has seen this edition of the newspaper is wondering what the hell is "Oriental Daily" doing, how much money does it cost to waste a page every day!

People's psychology is so weird, the more the "Oriental Daily" does not explain, the more people want to know the truth. As a result, there was a phenomenon that made people in the press laugh and cry, and the first thing many people did after getting the "Oriental Daily" was to run to see the big red "advertisement" and see that it had a few more words today.

It wasn't until the twelfth day that readers finally figured out that it was "Oriental Weekly" that was going to be revised to "Oriental Fashion" to create the first fashion magazine in Hong Kong.

On the thirteenth day, a subscription call appeared on that edition of the newspaper, but the price of "Oriental Fashion" was a bit ridiculously expensive, asking for 6 yuan a copy, nearly double the 3.5 yuan of "Ming Pao Weekly".

After Pan Disheng returned to Hong Kong, he was doing market research in the watch and jewelry industry, but he must read "Oriental Daily" every day, because the words "Oriental Fashion" attracted him.

What is fashion?

Different people have different understandings of fashion.

As a person who wants to return to Hong Kong to become a famous brand, Pan Disheng's understanding of fashion is a famous brand, and fashion is used to urge people's desire to buy brand-name clocks and jewelry.

Today's "Oriental Daily" is no longer a full-page red, but a full-color print on the cover of a magazine with a luxurious beauty in a black evening dress, next to a few large bold fonts read: "Warm congratulations on the official launch of Hong Kong's first fashion magazine "Oriental Fashion"! ”

Pan Disheng looked at the newspaper and smiled, but he admired the people who planned this series of propaganda, and the advertising in the past half a month was simply amazing. After arousing the curiosity of more than 100,000 readers in Hong Kong, the true face of this magazine was released little by little, so that "Oriental Fashion" was already well-known in Hong Kong before it was published.

At this moment, the Filipino maid held a cowhide bag and put it on the table in front of Pan Disheng: "Young master, the postman said that the magazine you ordered has arrived." ”

Pan Disheng knew that he ordered "Oriental Fashion", and when he opened it, he was also deeply shocked by the photo of Zhao Yazhi on the cover. He was not shocked by Zhao Yazhi's beauty, but by the superb modeling and photography skills of this photo.

Pan Disheng wants to return to Hong Kong to be a famous brand, so he naturally often pays attention to European and American fashion magazines, and the photos of European and American fashion models on it seem to be mediocre compared with the current cover photo.

Open the magazine, in front of the revised declaration, roughly meaning: Hong Kong is a modern metropolis, but fashion has not kept up with the trend of the world, "Oriental Fashion" magazine is to lead the trend of Hong Kong, to create an Oriental fashion capital.

Next is the catalog page, and then the advertising page, the advertising page is actually what is the "Zhong Ji suit" advertisement, Pan Disheng is speechless, I feel that the advertisement is simply ruining this fashion magazine.

followed by a long article about Zhao Yazhi, titled "Fashion Beauty - Zhao Yazhi". The article praises and admires Zhao Yazhi to the extreme, but with the pictures in the article, it will not make people feel disgusted. Even when a woman sees it, she will only feel envious, and then think about how she should dress up to be more beautiful.

The next few pages are simply Zhao Yazhi's photo albums, with different styles of clothing, hairstyles, and jewelry matched together to create a perfect woman who transcends the aesthetics of this era.

Especially Zhao Yazhi's group of photos of professional women, in this era when there is no concept of "office girl", it creates a strong visual impact - it turns out that women can be so beautiful in professional clothes.

Pan Disheng didn't finish reading the magazine, so he began to rummage through the copyright pages of the magazine, called to talk about booking advertising space, and at the same time began to look for Zhao Yazhi's contact information, and he decided to ask Zhao Yazhi to be the spokesperson of his future brand-name watch and jewelry store.

…………

…………

Due to the high price of "Oriental Fashion", although it became famous under the continuous publicity of the newspaper, the first issue of the order sales was only about 1,000 copies.

Another 8,000 copies of "Oriental Fashion" were directly put on the market, and Ma Chengkun thought that the 8,000 copies would have to be bought for a week before they were sold out. But only on the second day of the magazine's launch, the distribution department received the news that the market was in an emergency and asked for additional printing, and the 8,000 copies of "Oriental Fashion" were sold out in a day and a half.

There are several types of people who buy magazines: one is men, who buy magazines back as beautiful women's photos; second, Zhao Yazhi's fans, when they see the exquisite photos of their idols, they naturally want to collect them; the third is a woman, who buys a magazine and goes back to learn how to dress herself; Fourth, the tailor buys a magazine and goes back to study the characteristics of the clothing on it.

Most of the clothes of ordinary citizens in Hong Kong are made by tailors, and after some women saw the beautiful clothes in "Oriental Fashion", they have specified that the tailors should make them according to the style in the magazine. As a result, tailors from all walks of life in Hong Kong alone contributed to the sales of hundreds of copies of "Oriental Fashion".

I don't know when, a whirlwind seems to blow on the streets of Hong Kong, and women are wearing new styles of clothes. Those clothes are simple and hearty, with a strong independent feminine style, neutral and feminine.

A French photographer in Hong Kong also took several sets of photos of street women dressed in Hong Kong. Half a year later, the photos were published by the French fashion magazine "ELLE", and immediately attracted thousands of women in Europe, and many famous European fashion designers rushed to Hong Kong to collect inspiration materials.

Who knows that these clothes are just the style of the rotten streets of later generations, just an ordinary Hong Kong tailor, in Kang Jianfei's vague description, spent a few days to make.

And Zhao Yazhi, who caused this fashion trend, quietly doubled in value, from a popular star of TVB to a female fashion icon, and became synonymous with elegance, independence and gentleness.

…………

…………

On the fifth day of the launch of "Oriental Fashion", Kang Jianfei was about to rush to Shaw Brothers to rent film shooting equipment, and before he went out, he received a call from Ma Chengkun in person.

Ma Chengkun's voice on the phone was brisk, and he said happily: "Ah Fei, the sales of "Oriental Fashion" have exceeded 15,000, and it seems that it can sell more." I just asked someone to send 50,000 yuan to your account, you can take the time to check it. In addition, I have prepared the layout of the newspaper for you, and when your movie will be promoted, come and tell me five days in advance, so that the people below can make arrangements as soon as possible. ”

Kang Jianfei and Ma Chengkun agreed that if "Oriental Fashion" could sell 15,000 copies, Ma Chengkun would give 30,000 yuan in planning fees and do free publicity for his movie. Now Ma Chengkun paid 50,000 yuan at one time, obviously because the magazine has a good prospect, and gave Kang Jianfei an extra 20,000 yuan in bonuses.

Kang Jianfei was naturally very happy to be able to take more money, he said: "The promotional advertisement of the movie is roughly a period of time before the Spring Festival, and I hope Ma Dong can coordinate it well." ”

Ma Chengkun smiled: "What else are you called Ma Dong and Mr. Ma?" Just call me Brother Ma, I'll invite you to dinner another day, and I'll come out one day. By the way, bring Miss Zhao with you, and there is another person who is coming. ”

Kang Jianfei asked, "Is there anything else?" ”

Ma Chengkun said disdainfully: "A son-in-law, he said what famous brand he wanted to make." He was going to let Miss Zhao endorse the brand, but Miss Zhao moved and couldn't find anyone, so he begged me to ask you out. ”

"Who is that boy?" Kang Jianfei asked.

Ma Chengkun said: "Pan Disheng." ”

Kang Jianfei's doubts disappeared, it turned out to be the future "famous brand king" of Hong Kong, and it seemed that he was preparing to open a famous brand store a few months in advance.

——————

Alas, the scheduled plot is usually evil, but seeing the comments in the book review area, for fear of causing more adverse reactions, Lao Wang can only converge and converge, and pass the plot about Zhao Yazhi.

The next chapter begins casting for filming.

For mobile phone users, please read it on m.biquge.info.