"What are you doing!" He Guanchang angrily threw a newspaper on Cheng Long.

The newspaper was just a tabloid, but the news reported was quoted and reprinted by many newspapers, and the content was that Cheng Long secretly bought a ticket to watch "Happy Ghost".

Cheng Long explained with a bitter face: "Godfather, I was just a little curious about what "Happy Ghost" was so popular, so I went to the cinema to watch it. Who knew that Lu Dao would be so coincidental, and I happened to meet a reporter who photographed me. ”

He Guanchang had a headache and said: "Ah Long, you remember, you are a big star now, a big star in Japan, South Korea and Southeast Asia, not the little martial artist before!" You've walked around the streets of Hong Kong, and how many of you don't know you? Consider the impact in everything you do! ”

"Oh." Cheng Long bowed his head to be taught, he was brought into Jiahe by He Guanchang, and the two were father-in-law and son-in-law, so they didn't dare to talk back in front of He Guanchang.

He Guanchang waved his hand helplessly at Cheng Long, who picked up the newspaper and silently withdrew.

"Senior Brother Out of the Horse" won 810,000 at the box office on the first day of the city, which was a good start, but the situation has been a little bad in the past few days, all of which were influenced by "Happy Ghost" on Princess Jin's side.

"Happy Ghost" had a box office of 420,000 on the first day, and the attendance rate was less than 60%; The second day was slightly better, with an average attendance rate of 63% and a cumulative box office of 870,000 in two days; On the third day, the attendance rate soared to 77%, and the cumulative box office in the three days was 1.48 million; The attendance rate on the fourth day was as high as 95%, with a cumulative box office of 2.26 million on the fourth day; The venue was full on the fifth day, with a cumulative box office of 3.17 million in five days.

And what about "Junior Brother Out of the Horse"? The box office on the first day was 810,000, and the cumulative box office in five days was 3.89 million. Although the cumulative box office is more than that of "Happy Ghost", the attendance rate is the opposite of "Happy Ghost", which has been rising, and it is continuing to decline.

Although the attendance rate of "Senior Brother Out" still remains above 88%, the slow downward trend is undeniable.

Now many newspapers have called "Happy Ghost" a box office miracle, and those reports are somewhat suspected of being touted by Lei Juekun, but the terrifying box office growth of "Happy Ghost" is an indisputable fact.

Two days later, Zou Wenhuai looked at the box office table with a gloomy face, the box office of "Senior Brother Out" was 4.2 million in the first week, while the box office of "Happy Ghost" in the first week had reached 4.03 million, only 100,000 yuan to catch up.

Zou Wenhuai called Chen Zhiqi, the general manager of Golden Harvest Cinema Line, and before he could speak, Chen Zhiqi had already said in advance: "Mr. Zou, the Golden Princess Cinema Line is too low, in order to attract the audience, it actually held a lottery, and also ordered a special ticket for the whole family, and the grand prize is still a home video recorder." ”

"Princess Jin can get it, won't you?" Zou Wenhuai said in a deep voice, "Go get me a propaganda plan immediately!" ”

Chen Zhiqi reminded: "Mr. Zou, Princess Jin's approach is completely regardless of the cost, they have spent hundreds of thousands of dollars on newspapers in the past few days after the release, and then counting the publicity expenses before the release, the total is at least more than 1.5 million, but now the cumulative box office of the movie is only a few million!" ”

Zou Wenhuai gritted his teeth, Lei Juekun is using money to smash the box office, but he Jiahe can't blindly follow Princess Jin crazy, he thought about it and said: "Get a follow-up publicity plan that costs as little money as possible, and the lottery and family special tickets can also be done with Princess Jin." ”

"Okay." Chen Zhiqi left under great pressure.

…………

…………

When Zou Wenhuai was depressed, Shao Yifu was also depressed.

Shao Yifu had a good idea of retreating into advance, and he set "Modern Dirtyman" to be released a week after "Happy Ghost" and "Senior Brother Out". This has two advantages: first, just in time for the Lunar New Year, the number of moviegoers will soar; The second is to wait for "Happy Ghost" and "Senior Brother to Fight" to fight hard, and after a week of fighting, the box office of the two movies should be weak, and "Modern Dirtyman" just came out to dominate the Spring Festival stalls.

But Shao Yifu never expected that not only "Senior Brother Out" had super stamina, but it still maintained an attendance rate of more than 80% in the first week of its release, and "Happy Ghost" was even more freak, and there were still many full shows a week later.

In the face of such a terrifying two-headed box office monster, the attendance rate on the first day of the release of "Modern Dirty" was only forty percent, and the audience was all snatched away by Kang Jianfei and Cheng Long's movies!

Later generations of people who studied Hong Kong films defined "Modern Dirtyman" as an important work for Hong Kong films to enter the modernization, and it is a landmark film.

In fact, the script of this movie is really bad, and the movie that could have scored 90 points was only 70 points because of the bad script written by the screenwriter. The whole movie is the story of a local guy chasing a fashionable girl, but the plot is scattered, the end is unintelligible, and the ending is unknown, and it is estimated that such a movie will make the audience scold her mother on the spot after 30 years.

However, "Modern Dirtyman" is full of a large number of fashion elements, which is completely different from the old taste of other previous Hong Kong films, especially the filling of jeans, disco, T-shirts, advertisements, rock songs, campus ballads, fashion, cold humor and other elements, which can make the audience who is tired of watching old-fashioned movies shine, so as to ignore the fragmentation and scattering of the plot of the movie.

In another time and space, the bad plot of "Modern Dirtyman" also caused a sensation after its release, and finally won the fifth best result at the box office of the year.

But now, because of the novelty of "Happy Ghost", the audience looks down on the novelty elements of "Modern Dirtyman" a lot, and with the joint strangulation of "Senior Brother and Brother", "Modern Dirtyman" is completely tragic!

On the eleventh day of release, "Happy Ghost", which has been chasing behind, finally surpassed "Senior Brother Out" at the box office for the first time!

The entire Hong Kong film industry was a sensation, and Cheng Long also mixed up for many years before he came out, and there was a champion box office movie placed there before. But now Kang Jianfei, a rookie director, took three middle school girls to make a comedy ghost film, which actually surpassed Cheng Long's box office, not to mention that it was against the sky, it was simply against the sky!

Some directors who think they are talented attribute the success of "Happy Ghost" to Lei Juekun's support, and they have the idea of defecting to Princess Jin, preparing to contact Princess Jin to make a movie as soon as the Spring Festival is over.

More film companies and directors are analyzing the success of the movie "Happy Ghost". They believe that as long as they find the routine of "Happy Ghost", success can be replicated. Uh, to put it in layman's terms, these bastards are ready to follow suit!

But it's a pity that most of these people who are ready to follow the trend have made mistakes in their analysis. thinks that the success of "Happy Ghost" is because of the existence of that ghost, and follows to make some comedy ghost movies, but I don't know that the essence of "Happy Ghost" lies in youth campus comedy.

In recent years, Hong Kong's sustained economic prosperity has led to a rapid increase in the spending power of Hong Kong youth. As a result, the age structure of moviegoers tends to be younger, and teenagers between the ages of 14 and 25 have become the main consumers of movies.

Why can the attendance rate of "Senior Brother" increase against the trend when the attendance rate of "Senior Brother Goes Out" decreases? A big reason is that young audiences love this film very much, so they repeatedly buy tickets to watch the movie, and even a female student watched 18 "Happy Ghosts" in a week in order to learn to sing the theme song "Happy Ghost".

"Happy Ghost" has relatively low appeal for adults, but teenagers love it to the point of fanaticism. In particular, the happy ghost in it helps the heroine win in the sports meeting, encourages the three heroines to improve, resolves difficulties and troubles, etc., which makes the boys and girls who like fantasy yearn for it, hoping that there is also such a happy ghost around them, which can help them solve their youth troubles.

What's more, there are beautiful girls in the movie who make the hearts of teenagers move. is not only Li Saifeng and Wen Bixuan, but even the third heroine Li Shan, who can only score 70 points in appearance, also has a lot of young fans.

The original version of "Happy Ghost" was screened in the summer, without any fanfare, but it could kill the big production "Provincial and Hong Kong Flag Soldiers" and get a box office of 17 million. In Kang Jianfei's mind, with the strength of "Happy Ghost", if the box office potential is fully released, it can at least get a box office of more than 20 million.

Later, "Happy Ghost" was sold into Taiwan. b, under the reasonable operation and publicity, Taipei City alone sold a box office of 38 million Taiwan dollars, which shows its attraction to teenagers.

At this time, with the full support of Princess Jin, and half a month of free advertising from "Oriental Daily", the box office potential of "Happy Ghost" was completely released a few days after its release.

Two weeks later, the cumulative box office of "Happy Ghost" reached 8.31 million, while "Senior Brother Out" was only 7.95 million, and the first-week box office of "Modern Dirty" was even more pitiful, only 1.47 million.

Half a month after the release of the movie, Princess Jin and Golden Harvest gradually reduced the number of screenings of the two films, and after 20 days, they removed most of the canvases, and then "Happy Ghost" and "Brother and Brother" began to be released sporadically in low-grade small theaters.

28 days after its release, "Junior Brother Out of the Horse" was the first to be painted, with a total box office of 10.4 million in this port, which is only more than 600,000 box office lower than the original time and space, and it can be regarded as breaking the 10 million mark. However, this time, the publicity fee of "Senior Brother Out" is more than double that of the original time and space, but the box office is more than 600,000 lower, indicating that it is very affected by "Happy Ghost".

Thanks to the popularity of countless teenagers, "Happy Ghost" has more stamina, and has been on the screen for 34 days before it was painted, with a total box office of 13.6 million in this port.

The day after the screening of "Happy Ghost" ended, Hong Kong newspapers reported the incident overwhelmingly. This time, Lei Juekun did not stuff money behind his back, and it was completely reported by the media, because the box office was too terrifying.

Hong Kong's first local box office to break 10 million, and defeated "Brother and Brother", which also broke 10 million at the box office, and the director of this movie is actually a mainland boy who has been in Hong Kong for less than half a year!

Everything is unreasonable, which makes the whole news even more bizarre and eye-catching.

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