Because Jiang Zhiqiang only wanted to rent for a month, the rent of the theater could not be reduced in the end, and he could only rent a total of 25 Chinese community theaters to form a temporary theater chain at a price ranging from 30,000 to 60,000 US dollars per month, and the theater rental fee alone cost more than 1.3 million US dollars.

The operation of a theater includes copy rent, staff salaries, venue rent, advertising costs, etc.

Since the temporary cinema chain is leased directly from the cinema dealer, the venue rent does not need to be counted in the screening of a single movie. As for the wages of employees, those theater merchants promised to pay their own wages while not reducing rents, and Kang Jianfei and Jiang Zhiqiang only needed to pay the wages of some temporary employees.

In addition, in addition to the income from movie tickets, the theater also has exclusive rights income (selling popcorn, beer, etc.). Don't underestimate this income, when the revenue from monopoly rights is good, it can almost have one-eighth of the box office income.

In this way, even if the attendance rate of each show is only 5%, temporary theaters and theaters still have a lot of income. After a month of screening, Kang Jianfei and Jiang Zhiqiang can each get hundreds of thousands of dollars.

Hundreds of thousands of dollars is a lot, and it is converted into millions of Hong Kong dollars. Under normal circumstances, Jiang Zhiqiang has to buy more than a dozen Western films and return them to Hong Kong to be screened in order to earn millions of Hong Kong dollars.

The biggest cost of the theater is the copy rent, which accounts for almost half of the theater cost.

The film copy should have been made by the distribution company, but this time it was a special case. Kang Jianfei discussed with the old guy Karl, and finally Kang Jianfei contacted the copy production company himself and spent $150,000 to make 150 copies, with an average of about $1,000 per copy.

If all 150 copies are released, Kang Jianfei will be able to collect at least $30,000 in copy rent every day. After a month, no matter how good or bad the box office situation is, as long as these copies are still in theaters. He earns nearly $1 million in rent alone.

Of course, only more than 120 theaters have decided to release "Royal Sister". If the release situation is not good, then the theater will reduce the number of screenings or directly drop the picture in advance, and more than half of the more than 100,000 copies produced by Kang Jianfei will be lost.

In addition, on the temporary theater line, since there is no distribution fee, Kang Jianfei, as the producer, has to bear part of the publicity fee.

When the temporary Oriental Cinema Line was established, it was already the 24th day of the lunar month, and it was about to reach the Chinese Chūn Festival.

Jiang Zhiqiang is the general manager of the temporary cinema chain. At least a few hundred phone calls are made every day, directing the specific operation of the 25 rented theaters. On the 26th of the lunar month, the posters of "Royal Sister" were replaced at the doors of major theaters, and because Lin Qingxia also has a certain reputation overseas, Lin Qingxia's name and portrait on the poster are particularly prominent.

Kang Jianfei is not easy. He contacted a Chinese TV station with good ratings, and shamelessly used Lin Qingxia to hype it again. said that in order to make this movie, he went to the United States and spent a month inviting Lin Qingxia to Hong Kong. Although there was no explicit speculation about his scandal with Lin Qingxia, the program team still inserted their scandal report in the later stage.

In addition to appearing on TV shows, Kang Jianfei also got in touch with several Chinese newspapers in the United States, and for a small amount of money, he asked these newspapers to help him promote it very cooperatively.

What is the most important thing for Chinese newspapers in the United States to increase sales?

Naturally, it is to report rare news about the Chinese.

Kang Jianfei is one of the few Chinese who can appear on the center stage of music in Los Angeles. He still plays traditional Chinese instruments, and he is personally arranged and conducted by the famous American musician Bernstein, which is excellent news material for Chinese newspapers.

Besides. The news of Kang Jianfei's war with India and Afghanistan on the TV program also appeared in Chinese newspapers again.

After three consecutive days of coverage, Kang Jianfei has become well-known in the Chinese circle in many parts of the United States, and "Royal Senior Sister" has gradually opened up its popularity.

Anyway, I will sell movies to the United States in the future. Even if it is to pave the way for the future, Kang Jianfei endured the pain in the name of the producer. spent more than US$100,000 (nearly HK$1 million) to ask Chinese newspapers to report on himself.

What is the miracle of the rise of Oriental DreamWorks, "Royal Senior Sister" is a big hit at the box office, Kang Jianfei really kung fu blades Vietnamese robbers, and he became a young rich man after a year from the mainland, etc., all of which have become the news content of Chinese newspapers.

In addition, the Philip distribution company owned by Fuqua Industries has also begun to promote "Royal Sister". In addition to producing poster commercials, the distribution company also advertised the trailer for "Royal Senior Sister" on a southern television station. The trailer is very short, only five seconds before and after, but it is the five most visually striking scenes of the entire edited movie, each frame is only one second.

Most of the theaters under the Martin Cinema Line are concentrated in some states and counties in the southern United States, and there are a few in the central and eastern regions, and the western and northern regions are beyond their reach.

For the promotion of "Royal Sister" this time, Martin Cinema and Kang Jianfei's temporary cinema are separated. The temporary cinema line is strongly aimed at the Chinese community, while the Martin cinema line is mainly based on southern states and counties, and both sides try to reduce publicity costs as much as possible.

It wasn't until February 14 that the official screening began, and the Martin Cinema Line began to screen "Royal Senior Sister", which was already the tenth day of the first lunar month.

On the temporary theater side, it came after less than a week of publicity, and it was released quickly on the 28th of the lunar month, nearly two weeks ahead of the Martin theater line.

…………

…………

New York's Chinatown.

It is the largest Chinese community in the United States, and 30 years later, it has grown to the size of 4 Chinatowns and 10 Chinese communities, with a Chinese population of nearly 800,000.

However, at this time, the Chinese on the mainland have not yet gone abroad on a large scale, and there are less than 400,000 Chinese in New York.

Kang Jianfei and Jiang Zhiqiang set up a temporary cinema chain with a total of 25 theaters, including two in New York's Chinatown alone, which are also the two largest here, with more than 1,000 seats.

There aren't many other restaurants in Chinatown, but one restaurant after another.

As the Lunar New Year approaches, many restaurants and shops are decorated with red lanterns or red silk.

In a restaurant called Fu Long Kee, two Chinese people, a man and a woman, picked up a table and sat down.

Since the Chinese New Year is coming, the guy and the chef have already gone home from vacation, and the boss personally came over to greet him: "What do you two want to eat?" ”

The male one said to the boss: "Stir-fry a few of your special dishes here, don't give them to foreigners." ”

"Then four dishes and one soup?" The boss took a look at the two and saw that they were all dressed modestly, not like rich people. But the festival is coming soon, and most people don't care about ordering food, so he estimated the amount of food for the two of them, and personally ran to the kitchen to cook authentic Chinese food.

This man and woman are the future director Li Yu and his girlfriend Lin Huijia.

The two are alumni of the former University of Illinois, with Ang Lee transferring to New York University for a master's degree in film after graduating from the university, while Lin Huijia continued to study at the university.

Seeing that the Lunar New Year was approaching, Lin Huijia rushed to New York from Champagne to celebrate the New Year with her boyfriend.

While the two were waiting for the food, Li Anshun picked up a piece of Chinese newspaper next to him. The newspaper was yesterday, and the upward page was the news that the Hong Kong film "Royal Senior Sister" was selling well, and there was a line behind it, which said that "Royal Senior Sister" was about to be released in the United States.

Li An looked at it and asked, "Huijia, you went back to Taiwan every year, have you ever heard of this Kang Jianfei?" ”

Lin Huijia said: "When I went back, it happened that "Mr. Zombie" was selling very well in Taiwan, and that film seemed to be made by Kang Jianfei. ”

Ang Lee: "Let's watch a movie together after dinner." ”

Lin Huijia said with a smile: "Other couples watching movies are romantic, and watching movies with you seems to be studying academics." ”

Li An also listened to it, and changed the topic to talk about other things.

After the two finished eating, they walked around Chinatown for a while before walking towards the cinema.

Maybe it's because it's approaching the New Year, maybe it's Kang Jianfei's publicity that has had an effect, or maybe Lin Qingxia is still a little famous in the Chinese circle in the United States, and there are still many viewers who come to watch the movie today.

Of course, this is a lot of this relative to usual, and it is unlikely that there will be a queue to buy tickets.

Buying tickets and entering the screening hall, everyone else was chatting or guessing the plot of the movie, but Ang Lee was thinking about other things. He looked at the screening hall where there were still many vacant seats: "This "Royal Sister" is only screened in the Chinese community, it should be that no big American company is willing to buy the film, and it is really difficult for Chinese films to be sold in the United States." ”

Lin Huijia said: "That "Mr. Zombie" is not bad, I was pulled by my younger brother to watch it when I returned to Taiwan. Since Kang Jianfei chose to move "Royal Sister" to the United States for release, the quality of this movie should be good. ”

Li Andao: "If you sell a Chinese film to the United States, the distribution company will charge 30% of the box office share as a distribution fee, the theater company will get a 7% share, and the cinema will share more than 40%, and then plan all kinds of taxes, and the producer will only have a little more than 10%. The average Chinese-language film has a box office of up to 2 million in the United States, and the most successful producer can get a maximum of $300,000. The United States is doing well, with Canada and the UK accounting for 35% of the box office and France 40%...... It's different in Asia, especially in Southeast Asia, where Hong Kong and Taiwan leather makers generally get 35% of the box office share, and even rì can get close to 30%. ”

Lin Huijia is a student of biology and pharmacy, so she couldn't figure out this, so she asked, "Why is the distribution cost so different?" ”

Ang Lee explained: "The surprise of East-West has made it difficult for Chinese films to be accepted by Western audiences, which has greatly increased the publicity costs and distribution risks of distribution companies. ”

The two chatted for a while, both of which were Ang Lee's film majors, and Lin Huijia just kept nodding and asking questions.

By the time the movie began, the occupancy rate of this theater with more than 1,000 seats reached 7%.

————

Recommend a "little fresh" new book: "My Wife Can Upgrade".

It sounds like the vest of a certain god, and students who like "little freshness" can take a look.

jīng 彩 Recommendation: