In 1981, the Hong Kong film industry was surging, and New Arts City stole the limelight with a "Best Partner", and even overtook Kang Jianfei's Oriental Dreamworks. Hung Jinbao's Baohe and Cheng Long's Boxing Film Company also released two Xiaocheng movies one after another after the summer vacation.

But Shaw Brothers is going downhill more and more, and before November, 23 movies have been made, but only 5 have a box office of more than 2 million. Under such circumstances, the theaters under the Shaw Brothers Cinema Line suffered losses for several months, and finally one of the franchised theaters announced that they would withdraw from the Shaw Brothers Cinemas Line and switch to the Golden Harvest Cinema Line.

As for those who did not quit, it was not that they didn't want to leave, but because the theater owner had rented the theater to Shao Yifu. Whether the theater loses money or earns, that is Shao Yifu's business, and the theater owner is only responsible for collecting fixed rent.

This year's Hong Kong music scene also has a lot of variables, first of all, Huaxing Company, the music department of the original TVB, held a popular Chinese rookie singing contest and officially transformed into a record company in the real sense.

Then the popular record company sprung up, and its Anita Mui became popular all over Hong Kong with a "Song of a Thousand Thousand Que", establishing her status in the Hong Kong music scene.

In addition, Hong Kong Polygram continues to be prosperous, not only Xu Guanjie and Teresa Teng's records are selling well. The sales of Alan Tam's personal records have soared from 50,000 copies a year to 200,000 copies this year.

As for Columbia Records, it controls Xu Xiaofeng, the first sister in the music world, and a large number of first- and second-tier songs, which are also making a lot of money.

The entertainment record company that owns Zheng Shaoqiu, Luo and other songs has been greatly damaged by the transfer of its songs to Huaxing Records.

Just when Anita Mui's craze had not yet fully passed, Popular Records suddenly began to promote the Happy Girls group's record.

At the time of the promotion of the record. The singer of the song is not the focus, and the key words are "Kang Jianfei created all the lyrics and songs" and "the world's first all-MV record". Kang Jianfei still has the name of Anita Mui's founder on his head, and after this advertisement came out, it attracted countless eyeballs for a while. Everyone wants to know what classic lyrics Kang Jianfei will write this time.

Just when the reporters didn't fully understand what "the world's first all-MV record" meant, Lishi suddenly broadcast the MV of "Love is Bigger" in the music program.

"Academics are important/I'll be careful/I like him, but he's approaching,

Chatting is more attentive than exams,

Wouldn't I love more self-love without him/When can I fall in love?

Why is the theory not documented/what should be done,

Classmates love freshness/love is bigger than the sky,

I don't want to miss it at night / Even sweet dreams are not sweet enough.

Of course/Now I'm underage/Let me be superficial/I only know that love is bigger than the sky,

Forget the beneficial aphorism / Automatically skimming in front of his eyes

……”

The five beautiful girls are fresh, cute and avant-garde, and they sing and dance in the MV to show their thighs is enough to attract attention.

However, this MV also has a complete story, with unfinished homework, failed exams, reprimanded by teachers and parents, seniors with secret loves, happy camping, friendship between classmates, etc., the MV fully shows the bits and pieces of student life.

It was an unprecedented experience for the students. They watched the music video and listened to the song. With the interpretation of the plot and lyrics. That's more than just a song anymore. It's a kind of outpouring that comes from their hearts, and the lyrics sing their hearts.

Lishi changes a MV every day, a garbage music program. A few days later, the ratings skyrocketed to 18%. It's not just students who like to watch it, but even some middle-aged people in their thirties and forties will tune in. After all, MVs are still quite a novelty.

Wen Bixuan's singing skills have improved a lot compared to the year, reaching the level where he can barely sing on stage. Among the five girls in the Happy Girls group, only Xie Ning, who has been playing instruments and singing since elementary school, sings the best, but the overall situation is still much better than that of the powerful singers.

But it was five girls who sang ordinarily, but a whirlwind hung on the Hong Kong campus.

The female students began to imitate their dresses and their releases, and when they came home at night, they did not do their homework, but stood in front of the TV and learned to dance with the happy girl group in the music video.

When Radio Television Hong Kong and commercial radio began to broadcast these songs, they were all blown up, and countless students stayed up late at night, hiding under the covers with their radios and listening to the songs.

When the Happy Girl Group's "Big Red and Purple" was launched, the first sales volume directly exceeded 10,000. In particular, the video stores near the school were sold out in a short period of time, and there were even queues to buy records.

"Outside" magazine can be the No. 1 fashion magazine in Hong Kong, but compared with Kang Jianfei's "Oriental Fashion" for Ma Chengkun, this magazine is actually very unprofessional and very unavant-garde. Before the '80s, the magazine was more akin to a general entertainment magazine.

The issue of "Outside" commented: "The Happy Girl's "Big Red and Purple" is completely a subversive record, which perfectly combines music and pictures, and can be a miniature version of a song and dance movie. No one has ever done this, and the fact that the MV is made into a complete story is a pioneering feat in the whole world......"

"Oriental Rì Daily" touted: "No one can predict what Kang Jianfei will do next, when everyone thought that he would continue to make movies after Anita Mui became popular, he actually created a unique record for several girls......"

The record "Big Red and Purple", although it is far inferior to "A Thousand Thousand Que Songs" in terms of popularity, but the sensational effect is far more than Anita Mui's record.

Immediately after the karaoke hall appeared a complete MV video, many students who did not have a video recorder at home gathered money to sing in the karaoke hall in groups, and the songs in "Big Red and Purple" have also become a must-order track for a long time.

In the hearts of many students, the five girls in the Happy Girl Group have become goddess-like existences. Their every move is noticed, and even the hairpin they wear increases every time a photo appears in a newspaper or magazine.

This is the advantage of being ahead of the curve, and when something new that has never been seen before appears, it is bound to attract attention. And the MV that Kang Jianfei took out is still a mature product, so it's strange if it doesn't cause a sensation.

Michael Jackson's first MV caused a sensation in the world, and Madonna's MV was broadcast on TV and became a super idol. Although Kang Jianfei's MV is not as good as Michael Jackson's next year, the level is definitely better than Madonna.

When the Hong Kong sales of the record "Big Red and Purple" came out, all the peers were stunned - there were 370,000 copies, which has already surpassed the record sales of Xu Xiaofeng, the first sister in the music industry.

The entertainment edition of "Sing Tao Rì" commented: "The name of the record "Big Red and Purple" is so good, it is simply done. With a record sales of 370,000 copies, it has become the second best-selling record in Hong Kong music history after Hui Guanjie's "Half a Pound and Eight Taels". ”

When "Big Red and Purple" was released in other regions, it also adopted the same method as in Hong Kong, first showing the MV on TV stations, and then officially selling it when it was hot. After the album was released to various countries in the South Seas, it also caused a sensation among the student community, selling 680,000 copies at once. And Taiwan, which thought it would sell very little, actually sold more than 300,000 copies - this is a Cantonese song!

Of course, "Big Red and Purple" did not receive a lot of praise.

In contrast to the fanatical pursuit of the student body, many parents of the students hated the record. There are endless cases of students stealing money to buy records, listening to songs in the bed, skipping school to sing karaoke, and falling in love under the influence of music videos, and some parents have even called on the authorities to ban the record.

The professionals criticized the singing skills of the five girls, believing that their level was also at the stage level in the song hall, and they were not qualified to release records.

Regarding the complaints of professionals, Kang Jianfei just wants to go home and play eggs.

Of course, this can only be said quietly, and Kang Jianfei has another method when facing reporters: "Who needs top singing skills to release records?" I'm building an idol group. ”

…………

…………

Huaxing Records.

Fang Yihua looked at the MV of the TV and asked Chen Shufen: "Now the strength of Huaxing Company is still very weak, and it can't be compared with Columbia and Polygram." I think the situation of this MV is good, can we also form a beautiful girl group to release a record? ”

Chen Shufen hesitated and persuaded: "Ms. Fang, the record "Big Red and Purple" will cost 1.5 million just to shoot the MV, which is equivalent to the price of 50,000 records. In case sales don't sell......"

Fang Yihua was hesitant, she was thinking about the gains and losses of making MVs, and said after a long time: "We don't need to shoot MVs on all records, we only need to shoot MVs for the title song, and then play them on TVB for a long time." ”

Chen Shufen was surprised: "This is a good idea. ”

Before Christmas, Huaxing Company launched a "In the Mood for Love" girl group, followed the trend and filmed a MV, which was played in TVB's music program for more than half a month. However, because this record is similar to the style of the Happy Girl Group, some students love the house and Wu, and some students disdain it, and the record has sold more than 20,000 copies.

The sales of 20,000 copies are already good for a new group, and the MV production fee of tens of thousands of yuan, plus you can make a lot of money in Nanyang, Huaxing's follow-up is a small success.

However, many newspapers called Huaxing's behavior a follow-up.

After all, the current home video recorder is not yet popular, and the success of the Happy Girl Group and "Big Red and Purple" can only be regarded as a special case.

First of all, all the members of the Happy Girl Group are well-known actors in the "Happy Ghost" series, and secondly, their MV is the first of its kind, which can bring infinite surprises and freshness to the audience.

If there are people who want to imitate it later, it will be difficult to successfully replicate it, at least at this stage.