288 [Ratings Explosion]
When "Sister Tuogun" reached the fifth episode, the ratings suddenly exceeded 60 from 48, and it soared at the speed of a rocket ascending to the sky.
The audience has already seen a lot of family grievance dramas in the early Republic of China, and although "Ten Thousand Waters and Ten Thousand Thousands of Loves" is of high quality, it cannot be separated from the trap of the early Republic of China.
But "Sister Tuogun" is different, because ten years ago Hong Kong was still a family of jǐng bandits, there would be no TV station dedicated to filming jǐng cha opera. The Jǐng drama that has been broadcast on the TV station today is also a few episodes of the clean government propaganda film that Xu Anhua helped the Jǐng Affairs Office shoot a few years ago.
The jǐng cha in "Sister Tuogun" are all ordinary people, with ordinary people's joys, sorrows, and sorrows, not as tall and complete as the jǐng cha in the promotional video, which is closer to real life. Although these jǐng cha have all kinds of shortcomings, and there is even no shortage of people who are waiting to die in the jǐng cha post, but on the whole, they are still relatively positive images, and the audience is happy to accept such jǐng cha.
Coupled with the endless humorous dialogues and detailed plot design, as well as some high-quality fights and shootouts, it is simply a divine drama for Hong Kong audiences who have not experienced the baptism of various jǐng bandit films.
Not only ordinary viewers, but the favorite to watch this TV series is Hong Kong jǐng cha. There are even rumors that Yan Liguo, the director of the Jǐng Affairs Office, who just came to Hong Kong with the new Hong Kong Governor a few months ago, made it clear at the Jǐng Affairs Office meeting that "Sister Tuogun" is an excellent drama series and should be given strong support.
Of course, the JǏNG Affairs Office has to support it, the Independent Commission Against Corruption has been established for less than 10 years, and many Hong Kong citizens over the age of 30 still have various prejudices against JǏNGCHA. In recent years, the Jǐng Affairs Office has been committed to improving the relationship between the people of Jǐng, and even spent a lot of money to produce promotional videos.
Zhong Jinghui is in charge of the outreach affairs of Phoenix TV, and in the past, Zhong Jinghui personally led the promotion and exchange activities of Lishi in Nanyang. This time, after the hit of "Sister Tuogun", it was also Zhong Jinghui who contacted the Jǐng Affairs Office, and soon received the promised support of Jǐng.
In the next filming of "Sister Tuogun", whether it is the venue (jǐng bureau, shooting range, street), props (jǐng car, jǐng suit, firearms) and personnel (jǐng cha) deployment, as long as the simple application process is passed, the jǐng office will give green light and strong support all the way.
When "Sister Tuogun" aired for a week, the ratings had risen to 67, and there was even a trend of continuing to rise.
And the related advertising expenses of Phoenix TV have also risen all the way. After the ratings of "Sister Tuogun" exceed 60, even if the ultra-high production cost of 15,000 per episode is average, it will generate a lot of surplus.
In other words, "Sister Tuogun" can already be profitable when it is broadcast in Hong Kong, and if it can be sold to Singapore and Malaysia, the money earned in the future will be pure income.
Compared with the scenery of "Sister Tuogun", which is popular in Xiangjiang, the drama "Thousands of Rivers, Thousands of Mountains is Always Love" is losing and retreating, and the ratings are declining.
"Thousands of Rivers, Thousands of Mountains and Always Love" is a super classic TVB drama that has influenced an entire generation, but it is a pity that it was born at the wrong time to collide with "Sister Tuogun".
How so?
There is a feeling that a top martial arts master meets AK47.
The ratings battle between the two dramas is completely an asymmetrical battle, because "Sister Tuogun" is the first Jǐng Cha life drama in Hong Kong, which is too attractive for the audience.
The super hit of "Sister Tuogun" is quite a bit of the same as when "Silkworm Transformation" and "Chu Liuxiang" were broadcast. Basically, after half past eight every night, the crowd on the streets of Hong Kong is sparse, and they all rush home to wait to watch "Sister Tuogun" at nine o'clock.
The major print media in Hong Kong, which were still watching the prospect of Phoenix Channel, commented and reported on it one after another after the hit of "Sister Tuogun".
Because Ma Chengkun and Kang Jianfei have a close personal relationship, the report of "Oriental Rì" is also very direct: "When the ratings of "Sister Tuogun" rose to 65, TVB faced a serious problem. That is, whether to cut "Thousands of Rivers, Thousands of Mountains, Always Love", because the ratings of the latter have fallen below the red line, advertising revenue has plummeted, and if you don't cut back and change to a new drama, then there will be no profit in TVB prime time for a period of time, or even a dilemma of negative profit. But the TV series "Thousands of Rivers, Thousands of Mountains Always Love" is good enough, and losing to "Sister Tuogun" is really a non-war mistake, and the new drama after the cut may not necessarily exceed the quality of this drama......"
The report of "Sing Tao Rì Daily" wrote: "The ghost talent producer McDonald Bear, the screenwriter Xiao Ruoyuan, and a disaster-level producer Kang Jianfei, the gathering of these three people created the drama "Sister Tuogun". Outsiders have no way of knowing how the three of them burst into inspiration, but it is certain that "Sister Tuogun" will create a drama genre, that is-Hong Kong-style jǐng opera. ”
"Ming Pao Weekly" used several pages to publish stills of "Sister Tuogun", and also conducted interviews with the leading actors of the play.
Wan Zisheng said in an interview: "The role of Chen Xiaosheng is a very big challenge for me, he has big nerves and is very smart, and his face seems to be honest but he has a bad stomach. I am very grateful to Mr. Kang and Director Mak for giving me the opportunity to challenge my acting skills. ”
Chen Xiuwen said: "Of course, thank you Mr. Kang, I will release a record this year." Yes, I've signed a contract with Fengxing Records, and the theme song and interlude of "Sister Tuogun" will be included in this record. ”
"Wen Wei Po", which has always reported in a serious style, did not hesitate to praise this time: "Sister Tuogun" promotes social righteousness, and at the same time is close to life, and it is a superb work integrating reality and romanticism. The planning of this drama is from the hands of Mr. Kang Jianfei, which makes people have to admire......"
This TV review of "Wen Wei Po" made many people feel very strange, could it be that the mainland zhèngfǔ is showing favor to Kang Jianfei?
In addition to those who say good things, there are naturally all kinds of critical voices. For example, the tabloid "Xiangjiang Morning Post", in order to attract readers' attention, wrote: ""Sister Tuogun" is too glorified of the jǐng staff, and there is a flattery to the jǐng affairs office......"
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Wang Tianlin moved his fat body into Fang Yihua's office, sat down quite unceremoniously and said, "Sixth sister-in-law, do you want to call me here to cut "Thousands of Rivers, Thousands of Mountains, Always Love"? If you want to cut the drama, just say it, I lost humiliatingly this time, and there is nothing to explain. ”
Fang Yihua shook his head, not only did not blame Wang Tianlin, but comforted with a smile: "Tianlin, you don't have to blame yourself, "Thousands of Rivers, Thousands of Mountains are Always Love" was filmed very well, this time I called you here to let you continue filming with peace of mind." ”
Wang Tianlin asked: "What about the ratings?" ”
"You don't have to cāo heart about this, I'll take care of it." Fang Yihua looked confident.
Wang Tianlin looked at Fang Yihua, didn't say anything more, and left directly. As for Fang Yihua telling him not to worry about the ratings, he naturally had already made up his mind to move back to the first game in a disgraceful way.
Wang Tianlin and Kang Jianfei have half of the friendship between master and apprentice, although the two have not had much contact recently, but his son Wang Jing and Kang Jianfei have always had a good relationship.
Kang Jianfei used to be a talent that Wang Tianlin was optimistic about, and Wang Tianlin was also very pleased that he was able to get ahead. But now the TV series supervised by Wang Tianlin has been so bad that the ratings have been crazy by this posterity, and his mood is really complicated.
How Fang Yihua wants to use the means, Wang Tianlin doesn't want to ask, let alone notify Kang Jianfei in advance, everything is just as if nothing happened.
After Wang Tianlin left the office, the smile on Fang Yihua's face just now disappeared immediately. She also doesn't like to use crooked ways, but at this time, as long as she can win, it doesn't matter what means she uses.
Shao Yifu has been in Hong Kong for many years, and his contacts are indeed very broad, but it cannot be said that he is covering the sky with one hand. Especially this year, there has been a major change in the personnel of Hong Kong Ying, from the governor of Hong Kong to the director of affairs below, and a series of officials, all of whom have just taken office, and Shao Yifu does not have much weight to speak in front of them.
Moreover, "Sister Tuogun" has now received the full support of the Jǐng Affairs Office, and if Fang Yihua wants to destroy this TV series, it is impossible to find a way from the government side.
As for playing black, unless the wireless station is on the verge of bankruptcy, neither Shao Yifu nor Fang Yihua will use this set. At that time, Shao Yifu and Jin Yong were all, and the Shaw Brothers Company and "Ming Pao" were each fired, but the result was that the two won the sympathy of public opinion, and the opponent not only did not beat them down, but gave them higher social prestige.
And with Kang Jianfei's xìng character, he is definitely a person who must be repaid, everyone plays everything according to the rules, Taiwan's Wenshan Gang broke the rules, and now he is lying on the bed with all his hands and feet. If he really played arson, kidnapping and other means to provoke Kang Jianfei, God knows what he can do.
Black or white can't do it, Fang Yihua can only think of ways from other aspects.
The most effective way to destroy the ratings of "Sister Tuogun" is to make a major role unable to continue.
If you want to be more direct, it's okay to break the leg of a certain leading actor, but now that the two TV stations are competing fiercely, it's easy to fall into the trap when playing this set.
Fang Yihua decided to dig out the black history of the leading actors from the perspective of public opinion. "Sister Tuogun" is a righteous drama supported by the jǐng affairs office, if any actor has a black history, what qualifications do they have to continue to play jǐng cha?
Fang Yihua carefully studied the information of the four leading actors, among which Wan Ziying's past experience can be called a model of struggle and dedication of artists, and there is nothing to black. And the heroine Zheng Wenya is born in Hong Kong, and black Zheng Wenya is equal to black wireless station herself. Mo Shaocong has no special experience, and his background is very innocent.
Only this Chen Xiuwen, who once hosted the chéngrén show, has been criticized before. Coupled with the second female lead played by Chen Wenxiu, the role is not weaker than that of the heroine, and it can be used as a target!
As for that Mo Shaocong, he is neither famous nor very much, so this kind of actor is best to buy.
Fang Yihua decided to take a two-pronged approach, while creating momentum to smear Chen Xiuwen, and secretly paying to buy Mo Shaocong.