A few days before Margaret Thatcher's visit to China, "Happy Campus", which had only been promoted for a week, was released in New Era theaters.

Since the summer vacation is over and students are back to school, the attendance of the theater in a slightly worse location is worrying. However, the joining of Li Yanshan and other happy girl groups has greatly increased the appeal of this film to young audiences, especially the audience of the four leading cinemas such as Cháo, many students come to watch the movie as soon as they get out of school.

Outside the Broadway theater owned by An Le, Kang Jianfei and Jiang Zhiqiang sat in the car, watching the student audience coming in and out.

After watching it for a while, Jiang Zhiqiang exhaled and said, "The attendance rate is quite passable, and I finally didn't lose money." ”

Kang Jianfei said with a smile: "Business will definitely be better if it is changed to a summer file, it is now the off-season, and it is good to have such a number of moviegoers." ”

Jiang Zhiqiang said: "However, there are a few small theaters with bad locations that are not good, and the attendance rate of the worst one is less than 4 percent. This is still the first two days of the new film's release, and I am afraid that in a few days the attendance rate will drop below 20%. ”

"Let's do it according to the rules of the book," Kang Jianfei said helplessly, "For theaters with an attendance rate of less than 50, I only charge 6% of the copy gold; For every 10-point drop in attendance, copy rents drop by 10 percent. ”

This is a measure formulated by Kang Jianfei in order to protect those who join the small theaters, otherwise who will follow you if you have been losing money? The biggest expense of the theater is the copy rent, and Kang Jianfei has done his duty.

The average attendance rate of "Happy Campus" is very low, but no one laughs at the New Era Cinema and Kang Jianfei, because everyone is similar in the off-season of the movie.

Five days later, there were three theaters under the New Era Cinema Line, and because the attendance rate was too low, they could only paint "Happy Campus" in advance and release other old films with cheap copies.

As time went on, the number of screenings of "Happy Campus" became less and less.

But what is quite strange is that because this film is very popular with student audiences and young people, while the attendance rate of some small theaters is declining, the attendance rate of the four major theaters under the New Era Cinema Line has increased instead of decreasing.

A week has passed, and "Happy Campus" won 3.89 million at the box office in the first week, which is rare in the off-season when there are not many good films, and directly won the box office championship of the week.

As soon as the news came out, the outside world was immediately impressed by the new era of cinemas, but people in the industry were more interested in the operation mode of the new era cinemas.

Because a week after the release of "Happy Campus", only 9 theaters are still showing this film. And those small theaters that painted "Happy Campus" did not lose money because of the lack of film sources, but as if they were withdrawing from the theater line of the new era, they re-employed and screened old films, and they were completely self-employed, self-financing, and some theaters even made profits by showing underground sè/romance films.

If the Shaw Brothers, Golden Princess and other cinemas are regular troops, then the new era cinemas are a nest of bandits, when there is a sale, they will do a vote, and after the transaction is done, they will leave separately, and the most will be divided into gold and silver according to the amount of effort.

Jiang Zhiqiang said in an interview with "Film Fortnightly": "The new era cinema chain is different from the general cinema chain, although the cinema chain company has always existed, but when there is no film source, its theaters are actually self-financing. Mr. Kang Jianfei called this a temporary theater line, and more than a year ago, we had a cāo in the United States, and I made hundreds of thousands of dollars at that time. So when Mr. Kang put forward the proposal to start a new era cinema line, I immediately agreed because I was very confident in this model...... Mr. Kang Jianfei is definitely a film prodigy, and this is not only shown in his directing ability. The cancellation of the package system by the Golden Princess before, and the temporary cinema system in the new era are all from Mr. Yu Kang. Many Hong Kong filmmakers will benefit from the new cinema model proposed by Mr. Kang, and I admire him very much. ”

Jiang Zhiqiang also carefully calculated an account for "Film Fortnightly", and came to the conclusion that after the formation of the new era of cinemas, the profits of small theaters will increase by about two to forty percent, and the income of several leading theaters will increase by more than sixty percent. After the completion of the DreamWorks movie, all theaters will be responsible for their own profits and losses, and the business conditions are the same as before, and there is no hidden worry of losses.

After the article of "Film Fortnightly" was published, it was reprinted by many newspapers in Hong Kong, and Jiang Zhiqiang's account was also confirmed by professionals.

"Ming Pao Weekly" commented: "The emergence of temporary theaters is tantamount to a ** for the Hong Kong film industry. There has been a gap in the monopoly of large cinema companies in the film market. In the future, retail cinemas in Hong Kong can join temporary cinemas according to their own needs. And this is also a beneficial and harmless thing for some small companies and directors, and their films have another way to release their films......"

"Oriental Rì Daily" began to publish an article touting Kang Jianfei: "If Shao Yifu's success lies in his careful calculation and old age; Zou Wenhuai's success lies in its use for pioneering and innovating and embracing all rivers; Then Kang Jianfei's success lies in his courage to think and fight and be full of wisdom.

The Golden Princess Cinema Line canceled the theater package system, which is a big change in the Hong Kong film industry, and after more than two years, this system has completely disappeared in Hong Kong. Speaking of the cancellation of the bottom system, Kang Jianfei has to be mentioned, because he was the first to make this suggestion to Lei Juekun.

Judging from the theater lineup of the new era cinema chain, most of the franchise members belong to second- and third-rate cinemas, and anyone who runs this cinema chain can only have one result - a loss. So when the New Era Cinema was announced, many people were waiting to see the jokes, and no one thought that this cinema would survive. But the result is very surprising, not only did this cinema line not lose money, but it had a stable operation without losing money......"

As a reward for the long-term help of Kang Jianfei's propaganda by the Oriental Rì Daily, this time Phoenix Terrace is in the north. Some of the exclusive news and precious photos obtained in Beijing will be shared with the Oriental Rì newspaper in a selected place, and the general news will be directly given away for free.

After the media reported on the operation mode of the new era cinema chain, the most pleasing were those small film companies and directors, who contacted Maqiao behind the back of Princess Jin and Shaw Brothers.

Why should they contact Maqiao?

Because the distribution rights of films in the new era are in the hands of Oriental DreamWorks. Which film can be released in theaters in the new era, it is up to Ma Qiao, the chief operating manager of DreamWorks, to decide.

And in this process, after abandoning the bad movies that are destined to hit the streets, Oriental DreamWorks has all kinds of movies that have a certain box office potential.

One is to distribute films for other companies, and DreamWorks earns a distribution fee in the middle; The second option is to buy the film outright, spend a sum of money to buy the film and operate it as if it were DreamWorks' own film.

Don't underestimate this, just holding the distribution rights of a cinema chain can make Oriental DreamWorks one of the Hong Kong film giants. Not only can it increase the company's revenue, but it can also greatly enhance the company's influence, after all, so many small and medium-sized film companies have to look at the face of DreamWorks.

And when buying or distributing films for other companies, Oriental DreamWorks' human resources department and artist department should also be involved, and in these films, talent from small companies can be discovered. All potential directors, actors, screenwriters, cinematographers, etc., will be documented by DreamWorks, and once there is talent worthy of the sale, DreamWorks can recruit them through various methods.

It can be said that the establishment of the temporary cinema chain is not only as simple as solving the problem of DreamWorks films, but directly sublimating Oriental DreamWorks to a higher level and becoming a predator in the Hong Kong film industry.

"Amazing, Kang Jianfei's move is wonderful!" After Zou Wenhuai thought everything through, he couldn't help but praise again and again.

Among several bigwigs in the film industry, although Zou Wenhuai has the hottest battle with Kang Jianfei at the box office every year, he is actually the one with the least contradiction with Kang Jianfei. In the poaching operation some time ago, Zou Wenhuai only dug up one-third of the members of the Raptors stunt team, unlike Lei Juekun who poached two generals.

As for the box office battle between Golden Harvest and DreamWorks, it is just a normal business competition. To put it mildly, Kang Jianfei and Zou Wenhuai have a bit of a heroic taste of cherishing heroes.

As for Shao Yifu and Lei Juekun, they and Kang Jianfei completely tore their faces.

On Shao Yifu's side, it was mainly Fang Yihua who made a small trick to make Kang Jianfei, and Shao Yifu passed the film of Dream Factory through the electrical inspection office, and the grudge between the two sides could not be reconciled.

And what about Lei Juekun's side?

From Lei Juekun's point of view, he just wants to achieve the goal of investing in DreamWorks through coercion. However, for Kang Jianfei, Lei Juekun's behavior is forcing him to death, which is completely the rhythm of non-stop, life and death.

Kang Jianfei is thriving with the help of the New Era Cinema Line, what is Lei Juekun's mood now?

Lei Juekun's intestines are all repentant, DreamWorks is the most profitable film company in Hong Kong, after DreamWorks terminated the cooperation with Golden Princess, the profit of Golden Princess Cinema Line will be reduced by at least two or three percent. In Lei Juekun's plan, Kang Jianfei would give in 100%, but now not only did he fail to take a stake in DreamWorks, but the bamboo basket was empty, causing himself a lot of losses.

The other two shareholders of the Golden Princess Cinema Line, Chen Rongmei and Feng Bingzhong, are also complaining about Lei Juekun now, because Lei Juekun has seriously damaged the interests of the two of them for his personal interests.

What worries Lei Juekun the most is that Chen Rongmei and Feng Bingzhong have already revealed signs of disbanding, and they seem to be going to join the theater line of that new era.

Of course, the statement of joining the New Era Cinema is just an excuse to threaten Lei Juekun. After all, today's Golden Princess has a sufficient supply of films, which is far more profitable than the theaters in the new era, and Chen and Feng will break up when they are amused.

But with the development of the theater chain in the new era, after another year or two, after the film source of the new era is sufficient, Chen Rongmei and Feng Bingzhong may really leave the golden princess to join the new era.

Lei Juekun's Yiyan Hall in the Golden Princess Cinema has been broken, and now Chen Rongmei and Feng Bingzhong are united, and they have to argue with Lei Juekun on many matters, which makes him very annoyed.

Lei Juekun often couldn't help but think: "If only I didn't force Kang Jianfei away!" ”