In a large screening room, there were more than 20 people sitting in the front rows of seats, all of whom were staff from several theaters in North America. Chels invited several advertisers.

On the screen, the little man is playing two stupid thieves, and the people watching the film below are not laughing, but smiling and making records, or discussing something with each other.

Kang Jianfei and Guan Zhilin sat very far back, "Home Alone" was cut out by Kang Jianfei himself, so he was naturally not interested in watching it anymore, so he had already fallen asleep on the seat. Guan Zhilin found it very interesting, leaning on Kang Jianfei's shoulder and watching the movie, laughing from time to time.

At the end of the screening, the audience who were invited to watch the film applauded.

Henry? Chels beckoned to Kang Jianfei, and after Kang Jianfei came over, he introduced: "This is Mr. Kang from Hong Kong, and "Home Alone" is his work. ”

"Oh, it's Asian."

"Hello, Mr. Kang."

"You're the director of Home Alone?"

“……”

Kang Jianfei couldn't understand what these ghosts were saying, so he just smiled and shook hands with them.

Henry? Chels smiled and asked, "How's that?" Everybody. ”

"It's a great movie, but it's full for Christmas this year." Pollitt from MTI Cinemas? Guise said.

Another advertiser also said: "The newspapers, magazines, TV stations, and even buses and subway stations are full for Christmas, and we can't promote the film." ”

Henry? Chels said, "Guys, don't mention any excuses, you're sure you'll be able to think of a way." You must know that if "Home Alone" works well, everyone can make a lot of money.

Cinema operators and advertisers are silent, each calculating the gains and losses.

Everyone talked in the screening hall for three hours, made at least dozens of phone calls, and the last few theaters released a total of 600 screens, and "Home Alone" was scheduled to be released on December 21.

However, because it is a temporary canvas, these exhibitors ask for a very high price, and they actually want to take 45 box office directly. In addition, 20th Century Fox also charges a distribution fee of 30, and the advertising fee also needs to be paid by Kang Jianfei.

In other words, if "Home Alone" box office is 100 million US dollars, ignoring the film tax, the theater chain and the theater business will have to share 45 million, and 20th Century Fox will share 16.5 million (30 of 55 million). Kang Jianfei only has 38.5 million left, and part of the 38.5 million has to be used to pay for advertising.

After those theater operators and advertisers left, Kang Jianfei said to Henry? Chels said: "Henry, how much do you think Home Alone will make in North America? ”

Henry? Chels thought for a moment and said, "At least more than 50 million." ”

"I think the box office may exceed 100 million." Kang Jianfei said with a smile. He has the impression that the North American box office of "Home Alone" is close to 300 million, although that is the data 8 years later, but at this time, the box office should still be able to reach half.

Henry? Chels didn't think Kang Jianfei was joking, he nodded and said: "This kind of Christmas movie, if you are lucky, may really be able to box office over 100 million." ”

"If the box office exceeds 100 million, I will consider selling the merchandise and sequel rights of Home Alone to 20th Century Fox." Kang Jianfei patted Henry after speaking? Chels' shoulder, he walked out of the screening room.

Henry? Chels looked at Kang Jianfei, who was pulling Guan Zhilin away, and suddenly grinned.

In 30 years, people choose to watch movies less and less because people's entertainment choices are more and more diverse. At that time, a Hollywood movie that cost $50 million to make, if the box office is $100 million, the production company will lose at least $25 million. And all the money lost was earned back through the movie.

According to Hollywood's statistics in 2005, studios made less than 15 percent of their total box office revenues, while 85 percent of their total revenues were made from home entertainment programs such as television, cable television, the Internet, DVDs, and videos.

1982 was of course different from 2005, when movies still accounted for the majority of box office revenues. However, with the popularity of home video recorders in the United States, the income from selling videotapes in the past two years has approached 3% of the box office income of the producer. According to this ratio, if "Home Alone" can sell 100 million at the box office, then Kang Jianfei can earn $15 million just by selling the videotape of "Home Alone".

Kang Jianfei sold movie peripherals and sequels to 20th Century Fox, which was an act of giving money, and Henry, who handled it? Chels, naturally, has achieved an impressive result.

…………

…………

For his own performance and the dollar, Henry? Chels decided to take charge of the release of Home Alone himself. From the next day, I led the team to work out a publicity plan with several advertisers, and officially started large-scale publicity on December 5.

Generally speaking, it is customary in Hollywood that the publicity fee is equivalent to 50% of the production cost. Home Alone cost $2.78 million to make, and Henry? Chels' promotional plan, however, is at the $5 million level, which is twice the production cost.

The publicity cost of 5 million is sky-high, and Hollywood at this time is equivalent to blockbuster-level publicity. The production cost of "The Terminator", which was released two years later, was only more than 6 million, and the publicity cost was less than 3 million.

However, the effect is still obvious, and the advertisements of "Home Alone" soon appeared in the eyes of the people of the United States and Canada.

At the time of the promotional campaign for Home Alone, "Royal Sister 2" was released as scheduled two weeks before Christmas, grossing $2.45 million in its opening weekend.

The so-called weekend box office in the United States is the box office of Friday, Saturday and week, because the box office of the holiday and the work of the box office is huge, so the United States generally uses the weekend box office as a reference data.

There are a lot of movies released around Christmas this year, and the box office of "Royal Sister 2" on the opening weekend is very good, ranking 6th in the weekend box office list that week, but in the second week, due to the release of many blockbuster films, the weekend box office of "Royal Sister 2" instantly fell to 18th.

By the time "Home Alone" was released, after three days of warm-up, it had already achieved a good box office. In Henry? With the efforts of Chels, the theater side has also increased the number of screens for "Home Alone" to 800. When Christmas Eve came on Friday, the box office of Home Alone exploded instantly, and it was almost full.

For the great dollar, in Henry? Under the coordination of Chels's campaign, the theater line urgently vacated the screening room, and finally increased the canvas of "Home Alone" to 1,050.

Taking the North American box office list in recent years, the movies that can be ranked in the top ten have at least 1,000 screens. As for super blockbusters like "ET Aliens", there are even more than 1,700 canvases for the release. Judging from the release canvas alone, "Home Alone" has already qualified to enter the top ten of the annual box office list in North America.

……

In front of the ticket window of a movie theater in New York, there is a long queue of people celebrating Christmas tickets. Compared with the various forms of entertainment in later generations, watching movies to celebrate Christmas is the best choice for many Americans in this era.

"Are there any movies for the whole family? I have four small children. A father asked.

The ticket seller replied: "I think you should go for Home Alone, it's suitable for people between the ages of 7 and 70." ”

The father said, "Then there are 6 Home Alone, I want the tickets in the back row." ”

"I'm sorry, sir, but there are no more in the back row, do you want a seat in the second row?"

"Okay, it's the second row."

After buying the tickets, the family went out for a while, and when the time was almost up, they came to the theater screening room, where the four children sat in the middle and the parents sat on either side to take care of them.

The eldest of the four children is only 14 years old, and he is eating popcorn and Coke in his arms, and the screening room is also noisy, and the sound of children laughing and playing can be heard from time to time.

Soon the movie begins, and the little ones are quiet under the restraint of their parents, except for the sound of chewing popcorn coming from all over the screening room.

The opening credits of the movie are very inferior, and it is an animation that Zeng Bolin paid a few hundred dollars for a group of college students to make. A flying dragon flew out diagonally, and the funniest thing was that this oriental dragon also had two small wings on its body.

The group of American college students who did the opening animation naturally didn't know about China's Ying Long, so this winged dragon looked quite weird, and a few words from Oriental Film Company appeared after two circles.

After the film officially began, as soon as it appeared, it was a group scene, five or six children made a mess at home, several adults were also busy, and a jǐng cha stood downstairs and didn't know what to do.

Such a lively scene is very suitable for Christmas, especially when the protagonist is still a child, which makes the children who watch the movie quite fond of it.

As the plot unfolds, the two families travel from New York to Paris, and the plane is about to fly to Europe, only to realize that she has forgotten her son at home.

And Kevin, the little actor who woke up, found that the whole family was gone, and thought that the wish he had made before going to bed last night to "hope that the whole family would disappear" had come true, and he immediately danced happily.

Watching little Kevin use his father's hair wax and his mother's perfume to rummage through the cabinets to play with his brother's toys, the chéngrén audience, who was still a little worried about him, all smiled knowingly.

"Mom, I want to be at home alone, just like Kevin." A little boy pointed to the screen.

"Oh, that's not going to work." Mom touched his head and laughed.

As the plot progresses, the family theme of "Home Alone" becomes more and more revealed. Children may not feel it yet, but adults are deeply moved by it and think that this movie is so well made. In particular, Kevin's mother was anxious when she wandered around the airport, and the plot of following the wandering singer on the way home, and the female xìng audience with low tears even began to wipe their tears.

When it comes to the most rear, the children are the most excited. Watching little Kevin use the mechanism to deal with the stupid thief in the movie, when the two stupid thieves were played around, the children laughed loudly, and some simply stood up to cheer for the little protagonist, as if they were defeating the bad guys.

While the children were excited, the adults also laughed along with Ha Lu Ha Da Lu, and there was laughter in the movie theater for a while.