"Cuong, it's time to get up, you have to go to the art gallery early!" His wife patted Huang Jiaqiang, who was hiding in the quilt, and when she saw that he didn't get up, she simply lifted the quilt.

Huang Jiaqiang had to sit up with a drowsy face, yawned and said, "I won't let people rest during the New Year." ”

Wong Ka-keung is the assistant curator of the Hong Kong Museum of Art, so he can't take a vacation even if it's almost the Chinese New Year, because the museum is holding an art exhibition these days, and his work is busier than usual.

After some washing, Huang Jiaqiang swallowed his breakfast, scooped up his briefcase and a newspaper and left.

Waiting for the public bus, Huang Jiaqiang couldn't wait to spread out the Oriental Daily in his hand, Kang Jianfei's "Ethereal Journey" was about to come to an end.

Huang Jiaqiang was influenced by his grandfather, who loved martial arts, and was obsessed with various martial arts novels since he was a child. After graduating from the University of Chinese in Hong Kong, he soon joined the Hong Kong Museum of Art as an assistant curator, a position that was often too idle for panic, and Wong began to write martial arts novels for his own amusement.

However, before these martial arts novels had a chance to be published, Huang Jiaqiang was attracted by the unbridled imagination of "Ethereal Journey", and began to imitate the novels of Xiuzhen.

Huang Jiaqiang's Xiuzhen novel has written more than 200,000 words, but when he submitted it to the newspaper, he was not heard from, and it was obviously not taken by the editor.

On the way to the Hong Kong Museum of Art, Wong Jiaqiang finished reading "Ethereal Journey" in the bus, and suddenly felt a little empty in his heart. He has been chasing this book for three years, and he still has two single books of "Ethereal Journey" at home, and now he is really reluctant to hear that the finale is near.

However, compared with traditional martial arts novels, "Ethereal Journey" is really too many words, and some people ridicule it as an old lady's footcloth, and Huang Jiaqiang sometimes feels uncomfortable.

After arriving at the art museum, Wong immediately put himself to work. Today is the end of the art exhibition, but as the assistant curator, he is still busy.

At noon, he just hastily ate a boxed lunch and continued to work, Huang Jiaqiang was busy until the museum closed before leaving, he didn't even bother to take the bus, and directly called a taxi home.

"I'm tired today, I've made you chicken soup." The wife said as she walked towards the kitchen.

Huang Jiaqiang threw his coat on the hanger, spread out on the sofa and watched TV, and said: "I'm not tired, but I feel that work is too boring, and I always want to quit and do something else." ”

The wife came out with chicken soup. After a moment of silence, he said: "If you don't like it, change jobs, but have you thought about finding a new job?" ”

"I haven't thought about it yet." Huang Jiaqiang actually complained casually, he is 31 years old this year, not only has a wife, but also has a child who has just learned to speak. Where can I change jobs casually. The assistant curator of the Hong Kong Museum of Art, the salary is already at the level of senior white-collar workers. I don't know how many people envy him.

Huang Jiaqiang sat down at the table. His wife helped him with a bowl of soup and then went to nurse the crying child.

Huang Jiaqiang drank cold food, but his eyes involuntarily turned to the TV, only to see the flying machine on the movie screen streak across the night sky, the tracked chariot crushed the skeleton and advanced, and the laser shot from time to time in the darkness. Then there were explosions.

The footage of the end times is only two seconds, and then the scene shifts to modern times, Michael? Bean blasted Schwarzenegger with a rifle, and the latter stood up with countless bullet holes in his body. Then the camera cuts again. A robot metal skeleton with only the upper body crawls on the ground to chase the helpless heroine.

"Boom!"

The explosion sounded, and a flame burned out the three big characters of "Terminator", and then the voiceover came: "The apocalyptic epic sci-fi blockbuster "The Terminator" will be released during the Spring Festival!" ”

Wong Ka-keung is busy doing art exhibitions these days, and he really doesn't have the energy to pay attention to movies, but he is attracted by the movies on TV.

The advertisement for "The Terminator" is not over yet, after the film, everything in the picture is over, and suddenly it is Lin Qingxia holding the microphone and smiling at the camera: "Hello, everyone, I am Lin Qingxia, I wish everyone a happy Year of the Rat." "The Terminator" is a sci-fi masterpiece invested by Mr. Kang Jianfei with an investment of tens of millions of dollars, I like this movie very much, and the classic is definitely not to be missed! ”

After Lin Qingxia finished speaking, it was suddenly Zhou Runfa again: "Happy New Year, hello everyone, I'm Zhou Runfa." The movie "Terminator" is super punctual, and I am here to recommend it to everyone. ”

"Happy New Year, I'm Wu Mengda, "Terminator" is a good ......"

"Happy New Year, everyone, I'm Zhong Chuhong, I love to watch "Terminator", ......"

"I'm Zhang Guorong, I recommend "Terminator" ......"

"Classic ......"

"Good looking ......"

"Shocking ......"

The faces of celebrities on TV changed rapidly, and at the beginning they still spoke completely, but later a star basically only said two or three words. After more than ten seconds of advertising, more than 20 celebrities appeared, all of whom recommended "Terminator".

Huang Jiaqiang's wife was dumbfounded, and suddenly said: "It costs a lot of money to invite so many celebrities to advertise, right?" ”

"Maybe." Huang Jiaqiang couldn't figure it out.

In fact, Kang Jianfei didn't spend much money on advertising, Anita Mui and Zhang Guorong are all stars under him, they only need to say a word to the camera, if they have to charge money, then Kang Jianfei is called faceless.

On the contrary, it was Phoenix Terrace, which charged according to the normal advertisement, and spent a lot of money on DreamWorks.

"Wife, today's art exhibition is over, let's go see "Terminator" tomorrow." Huang Jiaqiang said suddenly, but he was thinking about sending the novel he wrote to Kang Jianfei, maybe he would be taken by the other party's insight.

This Mr. Huang Jiaqiang, he will have a pen name called Huang Yi in the future.

……

……

More than 20 top and first- and second-tier stars advertise at the same time, and the publicity effect is absolutely praiseworthy. Even viewers who don't like to watch science fiction films, after watching the commercial, will be curious about "The Terminator", wondering why this film can be recommended by so many stars.

What's more, there are many movie trailers in the commercial, and its wonderful shots also prove that this film is indeed of high quality.

Since the 28th of the lunar month, the attendance rate of "Terminator" in major theaters has gradually increased, and by the first day of the Lunar New Year, it has an average attendance rate of 61%.

Don't think that this attendance rate is very low, understand that there are five good movies competing for the box office during the Spring Festival this year, and it has entered the second week of the Spring Festival at this time, and the single-day box office of the other four films is declining, and only "Terminator" is growing in reverse.

The most obvious drop in attendance is "Teppanyaki", the return work of the cold-faced smiling craftsman Xu Guanwen, which obviously cannot be compared with "The Best Partner: The Queen's Secret Order". The two urban comedies were not much different at the box office at the beginning of their release, but as time went on, "Teppanyaki" quickly fell to the loser.

A week after the Spring Festival, the box office weekly champion was "The Best Partner: The Queen's Secret Order", with a cumulative box office of 10.76 million in Hong Kong; The second place in the box office is actually "Shaolin Kid" of Yindu Organization, with a cumulative weekly box office of 8.93 million; The third at the box office was the turn of "Teppanyaki" with 8.42 million; "The Ultimate" and "Star Wars 3" also bite very tightly in the back, with weekly box office of 8.37 million and 7.11 million respectively.

It can be seen from the box office data of several movies that the box office war of this year's Spring Festival stalls is actually a thousand kills and eight hundred self-losses.

"The Best Partner: The Queen's Secret Order" in parallel space, the Hong Kong box office is close to 30 million, but judging from its first-week box office of more than 10 million, I am afraid that the box office will eventually be two or three million less than the original time and space.

In the second week of entering the Spring Festival, the attendance rate of "Teppanyaki" began to plummet, and the cumulative box office was quickly surpassed by "Terminator" in the new era theater. And "Star Wars 3" is even worse, under Jiang Zhiwen's reluctance to invest in advertising, the audience has been pulled away by several other movies, and only some loyal "Star Wars" fans are still patronizing.

A week after the screening of "Star Wars 3", the average attendance rate was only 37%, and the 6 theaters that cooperated with Anle Cinema Line have put "Star Wars 3" into pictures, and only Jiang Zhiwen's own 4 family theaters are still showing it.

However, under the vigorous promotion of Kang Jianfei, the attendance rate began to rise slowly, and this movie, which could only sell more than 9 million box office in Hong Kong, successfully won tens of millions of box office on the 11th day of release.

Sometimes a good movie doesn't necessarily get a good box office, and the distribution and promotion of a good movie is as important as the quality of the movie itself. Just like the inventor of ** obtained a patent in 06 years, he couldn't make money with a good thing in his hand, and it wasn't until 12 years after he was purchased a patent by Pain News that he quickly promoted ** with the huge user base of Pain News.

For the inventor of **, his heart is dripping blood when he sees the profitability of ** today, but can he make ** bigger by himself?

The situation of the Spring Festival stalls became clear in the second week, and "Best Partner: The Queen's Secret", as the favorite comedy of Hong Kong audiences, was a well-deserved big winner, followed by the costume kung fu film "Shaolin Kid" and the Hollywood sci-fi film "Terminator".

When the second week of screenings ended, "Best Partner 3" had a cumulative box office of 16.72 million, "Shaolin Kid" had a cumulative box office of 13.58 million, and "Terminator" had a box office of 12.45 million.

After half a month of screening, all three films have begun to weaken at the box office, and this is when Shaw Brothers' "Golang Bagua Stick" suddenly came out.

It's a pity that Liu Jialiang's kung fu film, which only took more than half a month to shoot with post-production, the audience didn't buy it at all, and it was directly painted after only 9 days of release.

Shao Daheng was depressed again......

Although the box office of "Terminator" is millions less than that of "Best Partner 3", the attention it receives is not lower than that of "Best Partner 3". Because this is the second Western film to break 10 million at the box office in Hong Kong, the first is "ET the Extra-Terrestrial" released by Shaw Brothers.

As "The Terminator" broke 10 million at the box office, there were more reviews about the movie, and almost all of them were very positive. (To be continued......)