450【Follow-up Topic】
Chen Shuli knocked on the door and walked into the office and said, "Boss, just now Phoenix Channel called and said that the ratings statistics for the beauty pageant finals have come out." The highest rating for the Miss Oriental beauty pageant final was 48%, and TVB ......"
"Higher, huh?" Kang Jianfei asked with a smile.
Chen Shuli saw that Kang Jianfei didn't seem to be unhappy, so she said: "Yes, the highest rating of the Miss Hong Kong beauty pageant final is 51%. ”
Kang Jianfei nodded with satisfaction: "It's already very good, I can compete with the Miss Hong Kong beauty pageant, and I only lose a few percentage points." ”
The ratings of the Miss Oriental beauty pageant final lost to Miss Hong Kong, it would be a lie to say that Kang Jianfei was not disappointed, but he did not have too many regrets about the result.
After all, Sister Hong Kong has been held for more than ten years, and it has long been deeply rooted in the hearts of the people in Hong Kong, and it is really difficult to defeat the other party with only a few months of hype.
You must know that the ratings of Miss Hong Kong's finals last year were close to 80%, and this year's Shengsheng was pulled down by Miss Oriental by 30 points, and Phoenix Channel can already be said to have a brilliant record.
In the original time and space, Qiu Degen's Miss Asia beauty contest was also very miserable by Sister Hong Kong in the first year of the event, until the second finale was moved to Queen's Square, using the garden house as a prize to attract the attention of the audience, coupled with the public opinion topic created by Lizhi, Sister Asia that year barely overshadowed Sister Hong Kong.
And the current TV ratings statistics are very problematic, whether it is the statistics of Phoenix Channel or TVB, there is a lot of water in it, and it can only be used as a reference, as long as the data is not too different, there is no need to be too real in the past.
Chen Shuli continued: "Manager Zhong is going to hold an on-site award ceremony for the Miss Oriental champion, and he asked you if you want to participate in person the day after tomorrow. ”
"Go, of course." Kang Jianfei said with a smile. He went to show the importance he attached to the Miss Oriental pageant.
"Then I'll talk back now and let the other side make some arrangements." After Chen Shuli finished speaking, she left the office and called the TV station.
In this beauty contest, although Phoenix lost 3 percentage points of ratings, it did not lose in social attention.
At present, Kang Jianfei has more than a dozen newspapers on his desk, such as the relatively neutral "Ming Pao", which directly uses the beauty pageant as a special topic and devotes a whole page to report the grand occasion of the finals of Miss Hong Kong and Miss Oriental.
Of course, Miss Hong Kong is reported in front of Miss Oriental, which is mainly due to two reasons. The first is that Sister Hong Kong has a deeper heritage, and the second is that Jin Yong and Shao Yifu have a deep personal relationship.
But as far as the content of the report is concerned, the two beauty pageants are evenly divided.
"Ming Pao" quoted TVB's promotional slogan, praising Gao Lihong as a modern woman who "combines Chinese and Western styles and exudes the beauty of Hong Kong". It embodies the charm of Hong Kong's cosmopolitan city. Also known as Lizhi, she is the most feminine and perfect woman in this year's beauty contest. And Qiu Huixin is a typical example of a good wife and mother. A feminine beauty that combines tradition and modernity.
While praising today's Miss Hong Kong for her bold innovation, "Ming Pao" also asked professionals to evaluate Miss Oriental's clothing, hairstyle, jewelry and other details, and praised Miss Oriental for leading the fashion trend in Hong Kong.
"Ming Pao" really didn't open its eyes and talk nonsense, after the Miss Oriental beauty pageant final was broadcast, countless female viewers immediately called Phoenix Channel and asked where to buy the clothes worn by the participating beauties.
The costume sponsor of the Miss Oriental beauty pageant agnes_b. took the opportunity to advertise on two TV stations, and hired the top three of Miss Oriental as image spokespersons, and clothing sales more than tripled in just a few days.
And those barbershops in Hong Kong also organize hairstylists to learn the hairstyles of beauty pageants. I want to take advantage of this trend to attract business.
Comparatively speaking, the Miss Hong Kong final is much worse in terms of fashion trends.
The sailors, flight attendants and nurse uniforms worn by the Hong Kong sisters at the beginning are indeed refreshing and extremely tempting, but it is impossible for ordinary women to wear pink nurse uniforms on the street, right?
And the hairstyles of the Hong Kong sisters are also flattering, Gao Lihong permed an explosive lion head, and the hairstyles of other beauties were also made by TVB's hairstylists, which are not much better than ordinary barbershops.
Because of this, although the Miss Oriental beauty pageant lost to Sister Hong Kong in the ratings, the follow-up attention has faintly surpassed that of Miss Hong Kong.
In the past few days, Hong Kong's fashion and women's magazines have reported on the looks of Miss Oriental and all the beauties, and there are already signs of setting off a fashion trend in Hong Kong.
……
……
July 8, 1984.
Kang Jianfei was going to fly to the capital in a few days, and Zeng Bolin had already helped him complete all the formalities.
The 20-day release of "Provincial and Hong Kong Flag Soldiers" has already won a box office of 14.87 million, and it is finally filmed in Oriental Cinemas, and will copy those small theaters at low prices for a second round of screenings.
The box office data of 14.87 million has already exceeded the box office of "Provincial and Hong Kong Flag Soldiers" in the original time and space, which made Kang Jianfei feel very surprised.
As for why the box office of "Provincial and Hong Kong Flag Soldiers" will be 4 million more than the original time and space, in fact, the reason is very simple, that is, the original film was released at the hottest time in the summer, which happened to collide with good films such as "Happy Ghost", which invisibly diluted its box office.
Not only that, due to the tight summer film schedule of Golden Harvest Cinemas, the "Provincial and Hong Kong Flag Soldiers" in the original time and space was released two weeks later, although the attendance rate was not bad, but it had to make room for the later films, so that the box office just broke 10 million and the film was hastily released.
Now it's completely different, Kang Jianfei arranged "Provincial and Hong Kong Flag Soldiers" to be released before the start of the summer, avoiding competitive movies in other theaters. And because the audience of "Provincial and Hong Kong Flag Soldiers" is not mainly students, this move not only did not cause the loss of potential audiences, but increased the box office because of its unique performance. Plus
It can be seen from this that a proper film scheduling plan can really greatly increase the box office of a movie.
The sensation caused by "Provincial and Hong Kong Flag Soldiers" in Hong Kong was not just that it became the box office champion in June. During this time, the most lively topic in Hong Kong, in addition to the two major beauty contests, was the so-called provincial-Hong Kong flag soldiers and Sino-British negotiations.
Because at the end of May, the Celestial Empire finally put forward the principle of "one country, two systems" in the form of words in the "Government Work Report," which can be regarded as a reassuring pill for many Hong Kong business people. Hong Kong's Hang Seng Index then rose from 700 to more than 800 points in a month.
In addition, the Hong Kong business delegation's visit to Beijing was exposed, and the Sino-British negotiations once again attracted the attention of the public, and the "Provincial and Hong Kong Flag Soldiers," which reflected the mainlanders' crimes in Hong Kong, was naturally hyped up because it was close to the facts and politics.
"Provincial and Hong Kong Flag Soldiers" was actually gradually reduced on July 4, that is, two weeks after its release, due to the decline in attendance. The vacated canvas was arranged to release "Happy Ghost 5", most of the heroines of this "Happy Ghost" are newcomers, including Shi Hui's daughter Fu Mingxian, Chen Xiuwen's sister Chen Jialing, and the director is still Mai Donjie, who directed "Happy Ghost 4".
The box office performance of "Happy Ghost 5" is not very good, and the original novelty of the "Happy Ghost" series has faded. Many of the jokes have also become boring.
In other words, the potential of the "Happy Ghost" series has been exhausted, and it is difficult to make a big difference if it continues to be filmed, and the production department has considered canceling the filming plan of "Happy Ghost 6".
But fortunately, it is now the summer file, and countless students have contributed a lot of box office to "Happy Ghost 5". After all, there is no better youth campus comedy in Hong Kong than "Happy Ghost".
"Happy Ghost 5" was released for a week and successfully won a box office of 6.81 million. The numbers aren't ugly. After all, this movie was only released in 10 theaters at the beginning, and the remaining theaters of the Oriental Cinema Line are still showing "Provincial and Hong Kong Flag Soldiers".
But by the time "Happy Ghost" was released on the eleventh day, its attendance rate had dropped to about sixty percent, obviously showing a lack of stamina.
At the same time, Shaw Brothers, which is about to stop production, is still struggling at this time. Its summer flagship film "30 Virgins" has been officially released.
It's very funny to say, the director of "30 Virgins" is Chen You, the editor is Zhang Jianting, and the two also play the leading actor and the first male supporting role in the film - they are all signed artists under Kang Jianfei.
As for Shaw Brothers' own directors, many have now left or are preparing to leave Shaw Brothers. The rest are just eating and waiting for death, barely making some movies that can't sell at the box office.
"Happy Ghost 5" can last for another week at most, and at that time, Kang Jianfei has returned from the capital, and it is the turn of "Love Saint" to show its might.
But this is all an afterthought, now that "Happy Ghost 5" has only been released for a week, Kang Jianfei still has to participate in the on-site award of the Miss Oriental champion.
……
Outside a garden villa on Hei Fook Road in Hong Kong, it was only 9 o'clock in the morning, and reporters from more than 50 media had already gathered.
Because today, Kang Jianfei had to hand over the keys to the villa and a car inside, as well as a check for 50,000 yuan in cash, in front of many reporters.
Hei Fook Road is close to Waterloo Road and Oxford Road, and the two roads behind are famous villa areas in Hong Kong.
The three-storey garden villas on Hei Fook Road are still out of reach for the working class, although the housing prices in Hong Kong are super cheap these days. In the past, no matter how expensive the housing prices in Hong Kong were, salaried people could still rely on loans to buy houses, but now the major banks are also having a hard time, and there are several banks that have been taken over by the government, and it is very difficult for ordinary people to find banks to borrow.
And now there is a miracle happening, the originally penniless mainland girl can get a bungalow villa through a beauty contest, which will definitely make countless Hong Kong citizens talk about it (red and jealous).
"It's coming, it's coming! That Cadillac was Mr. Kang's car. A sharp-eyed reporter shouted.
Before the car could stop, reporters scrambled to grab a seat and surrounded the Cadillac.
Liu Fei is tall and big, and he is majestic in a suit at this time, so he pushed the reporter away first when he got out of the car and made room for Kang Jianfei.
"Mr. Kang, you said you were going to make a movie for the beauty pageant winner, when will that movie start?"
"I heard that there is a shady beauty pageant, can Mr. Kang explain why the heartthrob Qiu Huixin did not win the championship?"
"Mr. Kang, what do you think of Sister Dong's loss to Sister Hong Kong in the ratings?"
“……”
Kang Jianfei kept smiling and silent, and under the escort of Liu Fei and Zhu Zhenguo, he came to the villa smoothly.
After a while, Zhong Jinghui and the others also arrived, and then everyone stood in front of the villa gate and waited, waiting for more than ten minutes, and they didn't even see the shadow of Sister Dong's champion Lizhi.
"What kind of plane, it's late to receive the award, and this Limedian's shelf is too big."
"Mainlanders are like this, villains are rampant when they get their ambitions, and they play big names when they become beauty pageant champions."
"Dozens of people are waiting for her, this Lizhi is really done."
“……”
Reporters have begun to talk about it, and from time to time they express their dissatisfaction with Lizhi. If they were to wait for people with status like Kang Jianfei, Shao Yifu, and Zou Wenhuai, these reporters could wait for a day, but Lizhi, a mainland girl who had just ascended to the throne, would not have this kind of treatment.
What's more, although there are many people who praise Li Zhi these days, there are also many people who sarcastically abuse her, and the identity of a mainland girl alone is enough for Hong Kong people to despise.
On the cusp of this kind of storm, Lizhi actually dared to play a big name, which was simply her own death.
Of course, Lizhi will not be so stupid, and today's lateness is just a deliberate arrangement by the company, which is part of the follow-up hype.
After everyone waited for nearly 40 minutes, a luxury car from Oriental Entertainment Company drove into the villa, and the window was lowered to reveal Li Zhi's beautiful face.
In the surprised eyes of the reporters, Kang Jian walked over quickly and pulled the car door, and Li Zhi stretched out a long leg and got out of the luxury car extremely proudly. The expensive clothes she wore at this time were also specially given by agnes_b, and she was full of jewels and charm, and she blinded the eyes of reporters.
"Click, click, click......"
The cameras of the reporters recorded this scene, a beauty pageant champion made the big boss of the film company stand and wait for 40 minutes, and finally asked the boss to surrender his identity to open the door for her, which is definitely a blockbuster news.
After this news spreads, I am afraid that next year's Miss Oriental beauty pageant will make Hong Kong beauties flock to it.
Because Kang Jianfei is deliberately creating an atmosphere, that is, implying to everyone that once he becomes the champion of the Miss Oriental beauty pageant, then he will have all the fame, fortune and status, a typical story of Cinderella becoming Snow White.
Several staff members came over with trays, Kang Jianfei picked up the two sets of keys on the tray of red silk, handed them to Lizhi's hands, and said with a smile: "Congratulations, Miss Li." ”
"Thank you!" Lizhi said with a smile on her face.
After handing over the keys to the villa and the car, the two held up a large sign symbolizing a check for 50,000 yuan and hugged each other for the reporters to take pictures. (To be continued......)