"Mr. Kang, the host dubbing of "Talking about the Yangtze River" is in Chinese, I am afraid that the audience in Hong Kong may not be used to it, can it be re-made into Cantonese dubbing?" Liang Yueming, deputy program director of Phoenix TV, asked.

Kang Jianfei sat in the back and watched a paragraph, shaking his head and said: "No, this CCTV dubbing host is very powerful, when his dubbed "Silk Road" was broadcast in Japan a few years ago, it was also in the original Chinese voice, the Japanese liked it very much, it makes no sense that the audience in Hong Kong is not as good as the Japanese." ”

"Alright then, it's scheduled to be played every Friday night for the time being." Liang Yueming said worriedly.

The in-depth cooperation between Phoenix TV and CCTV is, of course, not only as simple as selling TV dramas to CCTV, but also about having contacts and contacts.

Just a month and a half ago, China and Britain formally signed an agreement (a few months earlier, a draft treaty) confirming that Hong Kong would return to the motherland in '97.

Although Hong Kong's social and brokerage order has quickly stabilized as a result, there are still many Hong Kong citizens who are resistant to the mainland. The mainland is very generous to give DreamWorks an access quota of 4 films every year, and Kang Jianfei naturally wants to repay Li for the mainland's promotion, and this time he chose to buy CCTV's humanities documentary "Talking about the Yangtze River" and get it to be broadcast in prime time every Friday on Phoenix Channel.

"Words on the Yangtze River", like "Silk Road" a few years ago, was jointly produced by Chinese and Japanese TV stations, but "Words of the Yangtze River" was created mainly by the Chinese side. Many of the things in "Words of the Yangtze River" are the first of their kind in the world, and they have been distributed to Japan and the United States in the form of videotapes, and the sales of the videotapes are quite good.

In the 80s, there was a popular TV program in Taiwan called "Double Cannon", and the "Chinese TV History" unit of "Double Cannon" was the most powerful, and the ratings dominated the three TV stations in Taiwan for several years - even the ratings of popular TV series were not as good as "Chinese TV History".

Wang Weizhong, the producer of "The History of Chinese Television". In an interview with "Kangxi is Coming" many years later, he said that he suddenly had the idea of making "Chinese TV History" after watching the CCTV documentary "Words of the Yangtze River" in Japan, and imitated the dubbing host of "Words of the Yangtze River" during filming.

When choosing which program to buy from CCTV, Kang Jianfei was actually quite entangled, and the staff of Phoenix Channel, who was responsible for going to Beijing to select films, picked for a month.

The reason why it is so difficult to choose is that it must not only convey patriotic feelings and deepen Hong Kong people's understanding and identification with the motherland, but also not arouse the disgust of Hong Kong audiences because of excessive preaching.

At this time, CCTV's programs happened to be preachy everywhere. If it is broadcast in Hong Kong, it will definitely backfire.

"Words of the Yangtze River" happens to be a documentary without any didactic meaning, and its producers have special requirements for the copywriting of the documentary when planning this film. That is, there should be no words such as "patriotism" and "patriotism", but only an objective description from an approachable angle, through the description of the great rivers and mountains of the motherland and the working people. It makes people feel patriotic from the bottom of their hearts.

Seeing the worry in Liang Yueming's heart, Kang Jianfei smiled and said, "Don't worry. It's just a documentary, after all. It's nice to have 15% of the ratings, and you don't have to be responsible. ”

Liang Yueming, the deputy director of the program, is responsible for the broadcast of variety shows, talks, documentaries and other programs, and he said in embarrassment: "If "Words of the Yangtze River" is broadcast on Mondays and Tuesdays, I have nothing to say. But Friday night is prime time, and under normal circumstances, the ratings are at least 25% to pass, and it is a waste to broadcast a documentary like "Words of the Yangtze River". ”

"Let's try two episodes first. If the ratings are too low, the broadcast time will be adjusted. Kang Jianfei is not sure whether "Words of the Yangtze River" will attract Hong Kong audiences. Although all parties have a high evaluation of this documentary, from Kang Jianfei's perspective 30 years later, the production level of "Talking about the Yangtze River" is very crude due to the limited filming skills. And the commentary of the male and female hosts is also a bit stereotypical.

Liang Yueming heard Kang Jianfei say that the broadcast time can be adjusted according to the ratings, and his heart suddenly became much more relaxed, and he said: "Mr. Kang, the program we co-produced with the mainland Central Television encountered a little difficulty in the early preparations. ”

The third point of the cooperation between Phoenix TV and CCTV is that the two TV stations work together to shoot a program, which is very common in the TV industry. For example, Japan's NHK, which is called "Japan's traitor Taiwan" and "Tonggong Taiwan" by Japanese right-wingers, co-produced a large number of documentaries with CCTV after the resumption of diplomatic relations between China and Japan, such as "Talking about the Yangtze River" was co-produced by NHK and CCTV, and most of the funds were provided by NHK.

The program cooperated with CCTV must achieve two effects: one is to show the beautiful side of Chinese mainland, and the other is to be interesting and not arouse the disgust of Hong Kong audiences. Therefore, Liang Yueming had a great headache when he was doing program planning, although he was sent to the mainland for a few laps, he still didn't know much about the situation in the mainland.

CCTV lacks experience in program production and does not have much program innovation ability, so I hope to make a documentary about China's customs, history and geography with Phoenix Channel, just like the long-term cooperation with Japan's NHK.

Kang Jianfei thinks otherwise, because Hong Kong people live in such a fast-paced manner, and the main groups of people who watch TV are housewives and aunts, and it is difficult for documentaries in this area to attract mainstream audiences.

In the end, Kang Jianfei chose two programs, both of which were relatively successful documentaries before his crossing, namely "Legend of Kung Fu" and "A Bite of China".

"Kung Fu Legend" was originally filmed by Radio Television Hong Kong, which is relatively popular in Hong Kong and the mainland, and "A Bite of China" is even more well-known.

But these two programs were overturned by Kang Jianfei, and judging from the current economic development situation in the mainland, "Legend of Kung Fu" and "A Bite of China" cannot be filmed.

After arriving at the end of the day, Kang Jianfei chose a life role swap show "Metamorphosis" on the toilet table, preparing to let a Hong Kong delinquent teenager with a solid family swap roles with children from poor families in the mainland, and each of them will live in place of each other for a week.

It is easy to find a rich son / second generation in Hong Kong, but no parents want their children to go to the mainland to do programs, thinking that the mainland is too chaotic, too poor and life-threatening, this is the biggest difficulty encountered by Phoenix TV in preparing the program.

"Don't look for the big rich guys." Kang Jianfei said, "You should contact more to see if there are middle-class families or small wealthy businessman families, and there are children who skip school all day long and fight and mix with society." If parents already feel that they cannot teach their children, they can convince them to let their children go to the mainland for a try. ”

"Okay, I'll call someone to look for it." Liang Yueming said helplessly that Kang Jianfei had given him a problem recently.

Whether it is "Words of the Yangtze River" or "Metamorphosis", as long as it is broadcast, Phoenix TV will inevitably be labelled as a red TV station, which will arouse the disgust of many Hong Kong viewers who are resistant to the mainland.

……

……

""Royal Sister" is very popular in the mainland. The cumulative box office has exceeded 16 million RMB, equivalent to HK$57.6 million ......"

On January 25, 1985, a report in Wen Wei Po shook the Hong Kong film industry.

Due to import quotas and distribution capacity issues, the vast majority of Hong Kong's film companies now regard Taiwan as their largest overseas film market. When Kang Jianfei was banned by the Taiwan authorities. Many studios are gloating behind the scenes, because DreamWorks only needs to withdraw from the Taiwanese market. Then they have one less big competitor.

But I never thought of it. Kang Jianfei actually took advantage of the trend to sell the movie to the mainland, and "Royal Sister" has not yet been released in the mainland, and the box office has sold more than 57 million Hong Kong dollars, which is close to 300 million yuan when converted into new Taiwan dollars.

Who else dares to say that Taiwan is the biggest box office market for Hong Kong films?

"Film Fortnightly" is not afraid of Taiwan's ban, this magazine has offended the Taiwan authorities more than once, and the latest issue has commented on the hot screening of "Royal Senior Sister" in the mainland: "...... The biggest difference between Hong Kong films and Hollywood movies. That is, the former speaks Chinese, and the latter speaks English. At any time, the main audience of Hong Kong films is Chinese-speaking Chinese, followed by audiences in traditional Confucian cultural circles such as Japan, South Korea, and Nanyang......

Today, the largest Chinese population is in Chinese mainland. There are 1 billion Chinese-speaking people there, and each of them is a potential audience for Hong Kong films. As early as the 50s and 60s, China's mainland was actually the largest box office market for Hong Kong films, but due to political reasons, Hong Kong films could not be sold, so most film companies shifted their focus to the Taiwan market.

With the reform and opening up of Chinese mainland, the mainland film market will gradually open up to Hong Kong films, and it can be predicted how much impact this situation will have on Hong Kong films. And DreamWorks' sale of "Royal Sister" to the mainland is a very positive temptation. The cumulative box office data of nearly 60 million Hong Kong dollars also proves the huge potential of the mainland film market, and I believe that in the next ten or twenty years, the mainland film market will account for the heaviest share of the box office of Hong Kong films. ”

"The analysis is the first thing, but I don't know if the Hong Kong film can live until 20 years later!" Kang Jianfei threw "Film Fortnightly" aside, called Li Lizhi over and ordered, "Tomorrow will be the day after the shooting, you will ask Ah Xing and Ada to work overtime tonight to arrange more scenes, and the time for the Spring Festival is very tight." ”

On Jiahe's side, Zou Wenhuai put down the newspaper and sighed: "This Kang Jianfei is really a loach, not only did he not collapse after being banned by Taiwan, but he went to the mainland to get into trouble." ”

Liu Lianghua also has a small number of shares in Golden Harvest Pictures, and she was blushed by more than 57 million Hong Kong dollars, saying: ""Royal Sister" has been released in the mainland for more than a month, and the box office may be 70 or 80 million when the next film is made. Selling one drama in the mainland should be sold several in Taiwan, or Jiahe will also try to contact the mainland? ”

"There is no need," Zou Wenhuai shook his head and said, "We have a complete distribution network in Taiwan, and cooperating with the mainland is tantamount to tearing down all the foundations that have been developed in Taiwan for more than ten years." Moreover, the mainland market is not something that can be entered, and the distribution of mainland films is all in the hands of the G industry, and only with the support of the G industry party can it sell well at the box office. Kang Jianfei and that side are just an exchange of interests, I heard that Phoenix TV is going to broadcast a patriotic documentary in the near future, but we don't have a TV station to shoot the G production party's sycophants. ”

Liu Lianghua has her own considerations, she said: "Now that Hong Kong has determined the return of 97, if Golden Harvest does not plan early, I am afraid that Hong Kong's return will be unfavorable after the return." ”

Zou Wenhuai said: "The return of 97 is still far away, and it is not too late to think about it in a few years." ”

"The sooner this kind of thing happens, the better," Liu Lianghua said, "You see that He Shili has such deep roots in Hong Kong, and as soon as the G Industrial Party signed an agreement with Britain last month, didn't he obediently close the "Industrial Daily"? ”

Zou Wenhuai was touched a lot by Liu Lianghua, and the "Industrial and Commercial Daily" has been running in Hong Kong for nearly 60 years, carrying the memories of several generations of Hong Kong people. Now, just because it was determined that Hong Kong returned to the motherland in 97, He Shili, in order to curry favor with the G Industrial Party, actually stopped publishing the "Industrial and Commercial Daily" without saying a word.

Zou Wenhuai knew that Shao Yifu had also made some contact with the mainland, and it was the general trend for Hong Kong businessmen to turn to the mainland, but Zou Wenhuai still thought that he should not be offended, he said: "In the future, we should pay attention to the films of Golden Harvest, and we must not use the plot to smear the mainland government." ”

"I'll tell Lao He." Liu Lianghua said.

Zou Wenhuai changed the topic and asked: "That Michelle Yang has been in Hong Kong recently, has she signed a contract with Debao?" ”

Liu Lianghua said: "I don't know about this, I have to ask to find out." ”

Although Golden Harvest has signed several actresses now, and has also poached DreamWorks' beating girl Hui Yinghong, none of them can provoke the beam, and the box office hit of "The Owl and Dumbo" made Zou Wenhuai fancy the potential of Ziqiong Yang at a glance.

It's a pity that Michelle Yang is an actor invited by Pan Disheng from Malaysia, and Debao Film Company can barely be regarded as a satellite company of Golden Harvest, Zou Wenhuai is not an undisciplined Kang Jianfei, and he will not tear his face to dig up the artist of the satellite company.

"Don't alarm Pan Disheng and Sanmao, just contact Yang Ziqiong quietly," Zou Wenhuai instructed, "If she has already signed into Debao, forget it, if she hasn't signed yet, she must communicate with Pan Disheng and them before signing." ”

"I see what you mean, pay attention to unity." Liu Lianghua said with a smile.

In the past Christmas file, Debao Film Company, founded by Pan Disheng, Hong Jinbao and Cen Jianxun, launched the entrepreneurial work "The Owl and Dumbo" and became an instant hit, with a box office only 150,000 less than Golden Harvest's blockbuster "Food Truck", which immediately started the fame of Debao Film Company.

If Debao can continue to sell good films, Zou Wenhuai will take special care of this company, he doesn't want to make Pan Disheng and Hong Jinbao angry because of poaching an actress.

Of course, Zou Wenhuai's care for Debao is also limited, if Cheng Long's film and Debao's film collide, then Jiahe will schedule a good schedule to Cheng Long. (To be continued......)