Macau Satellite TV is on fire!

In just one week, after the promotion of cable TV operators in various places, Macau Satellite TV quickly became popular in Southeast Asia, Hong Kong, Macao and Taiwan.

One of the most popular is in Taiwan, because it can only receive the old three channels for a long time, and even if it is an illegal TV station, it can only broadcast some pirated movies and TV series, and Taiwanese young people can only describe the programs of Macau Satellite TV as crazy.

Of course, another very important reason why Macau Satellite TV's programs can be accepted by the Taiwan people is that 80% of Macau Satellite TV's programs use Mandarin, which is the so-called Chinese language in Taiwan.

The audience of Macau Satellite TV is the Chinese community in East Asia, while the languages of Nanyang, Hong Kong, Macao and Taiwan are relatively mixed, including Mandarin, Hokkien, Cantonese and other types, such as Hokkien and Cantonese are extremely popular in Singapore, Malaysia and other places, and are the daily life words of the people.

After careful consideration and discussion, the production team of the program of Macao Satellite TV decided to set the main language of the program as Putonghua. The reason is simple, Mandarin has been the official language of the country for decades, and basically all Chinese can understand it.

Especially in the 60s and early 70s, whether it was a movie made in Hong Kong or Taiwan, the lines and dialogues were all Chinese dialogue, and Southeast Asian audiences still watched it with relish.

Until the release of "A Chinese Ghost Story" in Hong Kong, in less than a week, the number of households watching Macau Satellite TV in Taiwan exceeded 80,000, and it was almost spreading like a virus.

The situation quickly attracted the attention of the relevant departments in Taiwan, but they are investigating. After discovering that Macau Satellite TV was all entertainment programs and did not involve anti-KMT propaganda, it was basically a blind eye.

Taiwan has been in turmoil in recent years. There are KMT factional battles inside, US imperialism is forcing to speed up the democratic process every day, and there is a group of Greens who are like clowns jumping off the beam to play street politics, but intellectuals still come to join in the fun. The Taiwan authorities' management of the non-governmental sector is about to get out of control, so how can they be in the mood to deal with a satellite television station that broadcasts entertainment programs?

The program of the Macau Satellite TV had a great impact on the ratings of Taiwan's old three stations, and the old three stations quickly reported to the Information Bureau, which then negotiated with law enforcement agencies. The result is: Illegal limited television stations in Taipei City and some areas of Taipei County have been banned, but there is no in Taipei's unexpected places, and in many places even the police chief's house has an illegal closed route. It's a blow!

The banned Oriental Entertainment Group returned to Taiwan in this way, and was quickly accepted by the Taiwanese public.

Macau Satellite TV shows three TV dramas a day, one in the morning, one in the afternoon and one in the evening. And it's all three episodes in the morning and afternoon. In the evening, it was a two-episode series. In addition, there will be two episodes of animated films in the evening, a classic movie will be shown in the evening, and there will be 8 regular programs including music, film news, gossip and variety shows, plus a Portuguese news program required by the Portuguese and Macao governments.

There are many stars joining the show, but the production cost is not high, because the people who participated in the recording of the show are all signed artists of Oriental Culture and Entertainment Group, and the announcement fee can be given casually. It's not that Kang Jianfei is too picky, but for these stars. Appearing on the show is also to increase exposure and promote new movies and new records, and ordinary little stars can't be on it if they want to. Even if you post it upside down, you are not eligible to participate in the recording of the program.

Oriental Culture and Entertainment Group is too rich in resources, and the old TV series and old movies broadcast by Macau Satellite TV are all purchased in bulk at low prices, almost no different from white pickup. And Dark Horse Animation Company has just produced the first cartoon "Crayon Xiaoxin", the first 20 episodes were broadcast on Phoenix Channel and became popular in Hong Kong, and the cartoon that Macau Satellite TV is now broadcasting is a replay of the first 20 episodes of "Crayon Xiaoxin".

It can be said that the cost of purchasing programs on Macau Satellite TV is outrageously low, and since the TV station itself only needs to produce Portuguese news, and all other programs are purchased, the administrative expenses are also pitiful.

There are only more than 100,000 cable TV viewers in Hong Kong, and all of them are subscribers of Phoenix (the predecessor of Phoenix TV was cable TV). In order to allow all Hong Kong people to see Macau Satellite TV, Macau Satellite TV cooperated with Phoenix Channel, and Phoenix TV applied for half a year, and was finally allowed to change the original cable channel to the third wireless channel after Chinese and English channels - Entertainment Channel, and broadcast the programs of Macao Satellite TV with ordinary TV signals.

Whether it is Hong Kong's Phoenix Channel or cable operators in other regions, they can get a lot of promotion fees and commissions. As for how much money can be obtained, depending on the scope of their respective cable TV coverage and the number of people, the expenditure of Macau Satellite TV in this regard is higher than the administrative expenses and program production costs of the TV station.

In the first month, even though Macau Satellite TV was loved by the vast number of viewers in Nanyang, Hong Kong, Macao and Taiwan, it still operated at a loss, and the loss was even more than that of the original Macau TV station.

The Portuguese and Macao governments couldn't sit still at first, and before they could ask Kang Jianfei for an explanation, Macau Satellite TV suddenly announced that it would triple the original advertising costs, increase the advertising costs of prime-time by five times, and increase the advertising costs of super popular hit programs by ten times.

Kang Jianfei is not crazy, after the advertising fee of Macau Satellite TV has doubled, the number of merchants willing to advertise has not only not decreased, but has become more and more. There are two reasons for this, one is that the advertising fee standard of Macau Satellite TV was set very low when it was launched, and the other is that the ratings of Macau Satellite TV have been snowballing, and in just one month, the number of viewers in Taiwan alone has exceeded 800,000, and it is still increasing.

Since Macao Satellite TV is an overseas television station, it is not allowed to enter Taiwan to broadcast programs according to martial law. But Taiwanese merchants don't care about this, 75% of the advertisers of Macau Satellite TV are from Taiwan, because advertising on Macau Satellite TV has the opportunity to be seen by half of the Asian audience, which is much more cost-effective than advertising on Taiwan's local TV stations.

Moreover, although the largest shareholder of Macau Satellite TV is Kang Jianfei, nominally Macau Satellite TV belongs to the Portuguese and Macao governments, and Taiwan cannot declare it an illegal television station, at most it can only be banned in Taiwan, so these Taiwanese businessmen can therefore find Macau Satellite TV to advertise without any worries.

Until the summer of 1986, the total advertising revenue of Macau Satellite TV reached 18 million US dollars in five and a half months, which was due to the fact that the advertising fee in the first month was very small, otherwise it would have earned more. In the past few months, Macau Satellite TV's various costs (including program purchases, promotion fees and commissions) have not exceeded 4 million US dollars, and it has also made a net profit of more than 13 million US dollars after tax, which is several times more than the net profit of Phoenix TV.

When He Hongsen saw the profit report, he was so surprised that he didn't know what to say, a TV station that he didn't have hope at all actually came back to life in the hands of Kang Jianfei, and the average monthly net profit was more than 2 million US dollars.

The South China Morning Post, an English-language newspaper for political and business elites, commented: "Kang Jianfei is undoubtedly the most successful entertainment businessman in Asia, and every investment he makes in the entertainment industry is very profitable. Even the animated film "Crayon Xiaoxin" of Dark Horse Animation Company has been sold to more than 10 countries around the world, and it has caused a cradle craze in Asia. The investment in Macau TV is one of Kang Jianfei's most classic works, from the content of the program to the promotion of the hand-off is amazing......"

Of course, this is a later story, Macau Satellite TV is still just a small hit, and it will have to wait a few more months to become super popular.

The Hong Kong media is not paying attention to Macau Satellite TV, but Kang Jianfei's new film "A Chinese Ghost Story".

Because "Shushan" has opened the eyes of Hong Kong audiences, and "A Chinese Ghost Story" is a relatively similar costume monster film, many media have predicted that "A Chinese Ghost Story" may be negatively affected by "Shushan". After all, "Shushan" is really well filmed, and the audience whose horizons have been raised is likely not to buy the account of "A Chinese Ghost Story".

On the contrary, "The Best Partner: A Thousand Miles to Save the Poor Woman" on the side of Xinyi City has made a comeback after a year, and fans and the media have extremely high expectations for it. (To be continued......)