The popularity of "Fang Fang" in Hong Kong continues, and the box office is growing like a snowball, and the box office in Hong Kong has exceeded 30 million before the third week of release.

The single-week box office in the third week was 7.47 million, although it was down 39% from last week's box office, but its box office trend was already very strong.

When the three-week cumulative box office of "Fang Fang" was announced, the entire Hong Kong film industry was a sensation - 36.58 million!

Kang Jianfei's previous movies also sold well when they were released like "Fangfang", but they did not have as much stamina as "Fangfang". The box office declines of 27% and 39% respectively in the first two weeks, combined with the super high first-week box office, are enough to compare with "God of Gamblers" and "True Colors of Heroes" a few years ago.

And the reason why the three-week cumulative box office of 36.58 million caused a sensation is because "Fangfang" already has the hope of hitting the 40 million box office mark.

In fact, if you convert the ticket price, "The True Color of Heroes", which was only more than 33 million back then, will definitely sell 40 million now.

And "Fang Fang", a romantic literary film, can make such a big splash in Hong Kong, in fact, the reasons are extremely complicated. The prime time and the stable release theater line of Dìng are the basic guarantee of high box office, and Kang Jianfei's advertising investment regardless of blood costs, coupled with the international publicity feedback in France, has hyped "Fang Fang" to another height.

In the end, the box office appeal accumulated by Kang Jianfei over the years exploded, and the competing films had their own flaws, which made "Fangfang" ridiculously high at the box office.

In order to make "Fang Fang" the first Hong Kong film with a box office of more than 40 million, Kang Jianfei spared no expense to add 1 million post-publicity expenses. At the same time, Leung Ka-fai and Sophie? Marceau summoned to Hong Kong for publicity.

In addition, the popular artists of Kang Jianfei's companies, whether they are singers, actors or hosts. In public, he will say: "I like to watch the boss's "Fangfang" very much, and it is not to be missed. ”

There is also the Miss Oriental beauty pageant that is about to usher in the finals, and "Fang Fang" will also be promoted in various activities, and the variety shows of Phoenix Channel and Macau Satellite TV are also being promoted.

Coupled with various lottery activities, the enthusiasm of fans has also been mobilized, and many audiences who have already watched "Fang Fang" have returned to the screening hall again.

Outside the ticket window of the Taiping Theater, the location reporter of the film news program of Macau Satellite TV walked in front of a queuing of fans. The interview said: "Hello Miss, are you going to queue up to buy tickets to watch "Fangfang"? ”

"Of course, I like Leung Ka-fai so much. He is so handsome, I watched "Fangfang" 5 times before and after. The female audience said excitedly.

The reporter said: "The topic of our program is to predict whether the box office of "Fangfang" can break the 40 million mark, do you think it can be successful? ”

The female audience laughed: "Of course it can be successful." I've heard that it's only a few million. ”

"Thank you for your cooperation." The reporter ran to interview another male viewer, "Sir, are you here to see "Fangfang"? ”

"yes, I'll come with my girlfriend." The male audience member said.

The reporter asked: "Is it the first time you have watched "Fangfang"? ”

"It's the first time," the male viewer lamented, "I'm busy with work, and I was on a business trip to the Philippines a while ago, so I never had the opportunity to watch a movie with my girlfriend." When I returned to Hong Kong, I found that there were promotional posters of "Fang Fang" everywhere. Colleagues also said that the movie was good. ”

"Do you think the box office of "Fangfang" can exceed 40 million?" The journalist asked.

The male viewer said: "How do I know, I don't usually watch movies much." ”

The reporter interviewed several people who were queuing up to buy tickets. Just waited for the audience of "Fangfang" to come out after watching the film, and hurriedly went up to interview: "Hello sir, you just finished watching "Fangfang", do you have any feelings after watching it?" ”

"It's okay to shoot, I've watched it 4 times," the male audience objectively commented, "It's a pity that there are no martial arts scenes, I still have "Oriental Condor" better." ”

The reporter asked strangely: "I don't think it's as good as "Oriental Condor", so you still watched "Fangfang" 4 times?" ”

The male viewer turned and pointed in the direction of the toilet: "Do you think I want to?" No matter how good the movie is, I'm going to vomit after watching it 4 times, but my girlfriend likes it, and now the portrait of Alan Tam in her bedroom is torn, and it is all changed to Leung Ka-fai. ”

After the reporter interviewed the brother, he found another female audience, and as soon as he asked the question, the female audience pointed at the camera lens and shouted: "I'm here to support Feige, Feige's movie is the best." This week, I'm going to watch a show of "Fangfang" every day, come on Feige, become a 40 million director! ”

The reporter sweated wildly and said to the camera: "It seems that this female audience is a fan of director Kang Jianfei, and we also wish the box office of "Fangfang" to break through the 4,000 mark as soon as possible." ”

Even if there is no additional publicity cost from Kang Jianfei in the later stage, "Fangfang" can still sell 40 million box office, and it is a big deal to delay the film a few days later.

After using various publicity methods, "Fangfang" was screened in Oriental theaters for only 26 days, and the box office has reached 40.16 million.

"Seven years ago, Kang Jianfei's "Happy Ghost" brought Hong Kong films into the era of tens of millions of box office and became Hong Kong's leading commercial director;

Seven years later, "Fang Fang" broke a new record again, and the ultra-high box office of 40 million overshadowed other films in this summer's file......" - "Oriental Daily"

"Kang Jianfei is leading Hong Kong films into another era." -- Ming Pao Weekly

"After "Fangfang" became a big hit, I heard that many directors were already preparing to follow the trend and make literary romance films. Here, the author must remind that the success of "Fang Fang" does not exist in zài reproducibility, but is the result of a combination of factors. Those who want to follow the trend to make money, it is best to have the psychological preparation of making a movie to hit the street, there are only a few high-grossing literary and romantic films in Hong Kong over the years, and it is best not to touch this genre if you don't have that strength. - "Film Fortnightly"

……

Turvo Films.

Pan Disheng threw "Film Fortnightly" aside and asked Xian Jiran: "Ji Ran, do you think we should open a literary romance film in the second half of the year." ”

Xian Jiran's current position is the creative director of Debao Film Company, basically the films produced by Debao will have a "Xian Jiran producer" logo, and the documentary that reviewed the history of Hong Kong films at the first Academy Awards was produced by Xian Jiran.

Sin Jiran is also one of the representatives of the Hong Kong film New/Wave movement, and he is very good at directing art films, but his answer at this time is: "Chen Bosen's analysis in "Film Fortnightly" is very correct, "Fang Fang" is not replicable, and it is difficult to find directors who can make literary romance films in Hong Kong." ”

Pan Disheng asked, "Aren't you going to shoot?" ”

Xian Jiran said with a smile: "It's okay for you to let me make a literary romance film and win the Golden Horse Award and the Academy Awards, but it will never exceed 10 million at the box office, let alone 40 million." ”

Pan Disheng thought about it, and could only say: "Then forget it, following the trend is not a long-term solution." Fortunately, "Infant Ning" also sold well, at least the box office exceeded 25 million. ”

Pan Disheng's words are a little insincere, he has high hopes for "Infant Ning", and he went to the box office of 30 million at the beginning, and the publicity cost alone cost 5 million - although a large part of this is to help promote the newly opened Debao Cinema Line.

Although "Infant Ning" is selling quite well, it really doesn't make much money after removing all kinds of expenses, and if there is no overseas box office to be made, the big cast of "Infant Ning" will lose money.

Xian Jiran pondered for a moment, and said, "Mr. Pan, it's better for us to make a romantic comedy." ”

"Romantic comedy?" Pan Disheng asked, "Don't we make romantic comedies every year?" ”

"It's different," Xian Jiran said, "We used to shoot the most fashion comedies, several pairs of men and women fought and laughed, making the audience laugh and finally have a happy ending, love is not the point at all." It is a romance movie, and it is better to say that it is a funny bubble girl movie. ”

After Xian Jiran's explanation, Pan Disheng suddenly understood that Wang Jing's "The Most Hardcover Girl" and "Best Friend" series sold well, and they were all the kind of funny bubble movies that Xian Jiran said.

Xian Jiran continued: "Hong Kong audiences like to watch funny bubble girl films, and now because of the popularity of "Fang Fang", maybe romance films will be popular for a while. But if we want to follow the trend, don't make Taiwan's kind of literary romance film, it's basically a street hit. Kang Jianfei's "Fang Fang", although many of the scenes and camera use are very literary, but there are a lot of comedy elements in it, which is also the reason why Hong Kong audiences like to watch it. ”

Pan Disheng asked: "That's what you call a romantic comedy." ”

Xian Jiran nodded and said: "Yes, we can use "Fangfang" as a reference, reduce some literary and artistic elements, retain the part of romance and love, and add a little comedy component, so that the romantic comedy will definitely make a profit." ”

Pan Disheng thought about it carefully and said, "You have a good idea, call Cen Jianxun to discuss it tomorrow." By the way, Gao Zhisen is also called, he is more good at designing comedy scenes. ”

While Debao was discussing how to follow the trend, the three bosses of New Art City also got together.

Huang Baiming said: "I plan to make a romantic comedy in the second half of the year. ”

Shi Tian sat down and asked, "Do you have any specific ideas?" ”

Huang Baiming smiled: "Aren't you going to discuss this?" ”

Mecca looked at the graph on the computer, picked up her briefcase and stood up, and said happily: "You guys discuss it, I'm going to go to the exchange, and it's going up again!" ”

Today's Hong Kong stock and futures markets are rising like rockets every day. (To be continued......)