There are a total of five important movie schedules in the United States, among which the summer and year-end schedules (including Thanksgiving and Christmas) are the most powerful. Normally, good movies are scheduled to be released in the summer and year-end slots, but this year's spring box office competition in the United States is extremely fierce.

As the first batch of films to be released in the spring file, Paramount's "Hunting Red October" swept the spring box office as soon as it was released, with a box office of more than $17 million in the first weekend. Such a violent momentum has made the theater side continue to increase the film's scheduling rate, and the release canvas has increased from 1225 to 1817.

Due to the increase in the number of screenings halfway, the box office of "Hunting Red October", a Cold War-themed movie, increased instead of falling in the second and third weeks of its release, occupying the weekly box office champion for three consecutive weeks.

It wasn't until the release of "Teenage Mutant Ninja Turtles", which was invested by Golden Harvest, that it exploded the spring season with a box office of more than $25 million in its first weekend, which ended the madness of "Hunting Red October".

"Hunting for Red October" continued until early April, and the final North American box office was more than $122 million. The producer of this movie is Paramount, and Kang Jianfei, as a shareholder of Paramount, is naturally happy to hear about it.

Just when "Hunting Red October" was about to be completed, "Notes on Tomb Robbery", jointly distributed by Oriental Film Company and Paramount, was finally released as the third batch of films in the spring. At this time, "Teenage Mutant Ninja Turtles" has been in theaters for two weeks and has been the weekly box office champion for a consecutive year, with a cumulative box office of $64.34 million.

Teenage Mutant Ninja Turtles is a manga from Phantom Studios six years ago that was adapted into an anime three years ago. It has a good popularity among some anime lovers, but it is far from being known to the whole people. It was this time that the success of the Teenage Mutant Ninja Turtles movie made the American people. Even the people of the world got to know the four little turtles and the big rat who wore pajamas all year round.

The movie "Teenage Mutant Ninja Turtles" has not yet been painted, and its various peripheral products have become popular in North America. Various clothes and toys with the image of the Teenage Mutant Ninja Turtles are selling well, and some game development companies have even reached an agreement with the producers to make video games related to the Teenage Mutant Ninja Turtles.

In the long run, Teenage Mutant Ninja Turtles merch makes money. In fact, it is much more than its box office. It's a pity that Zou Wenhuai is only one of the investors of this film, and he has no peripheral copyrights, so he can only share some of the box office revenue. Watching others make a lot of money.

When "Notes on Tomb Robbery" was released in the United States, it was the time when "Teenage Mutant Ninja Turtles" was at its most popular, and it was easy to find young people wearing T-shirts printed with turtles on the streets.

As a Chinese-language film, the promotion of "Notes on Tomb Robbery" in North America is very difficult. There are only two points that can arouse the interest of American audiences: one is the director of the film, Kang Jianfei. He is not only the second largest shareholder of Hollywood giant Paramount, but also an investor in last year's sci-fi blockbuster "Terminator 2"; The second is the computer special effects of "Tomb Raider Notes", which is in the same vein as the special effects team of "Terminator 2".

A month before the release of "Tomb Robbery Notes", the relevant publicity has already begun.

At that time, the Oscars had just ended, and "Terminator 2" won four technical trophies in one go. James? In an interview afterwards, Cameron mentioned Kang Jianfei's new film "Tomb Robbery Notes" three times, and said that the special effects shots of the film are more exciting and advanced than "Terminator 2".

Immediately, some wonderful scenes and stills from "Notes on Tomb Robbery". and the advertorial about "Tomb Robbery Notes" becoming popular in East Asia, which began to appear frequently on American TV channels and movie publications.

Then Kang Jianfei's personal experience was taken out again and fried. How he smuggled into Hong Kong because he couldn't eat enough, and then couldn't find a job and slept in a public toilet on the street. But gold always shines, and Kang Jianfei wrote the script of "Shanghai Tang" at the age of 18, which was appreciated by a television director, and then published his Oriental Knight novel.

A few months later, Kang Jianfei gambled the money he earned from writing screenplays and novels to shoot a low-budget comedy. When he ran into a wall everywhere with a copy of the movie, Kang Jianfei finally found an opportunity, and this low-budget comedy broke a new box office record for Hong Kong films in one fell swoop.

At first, these reports were sporadic until the American weekly "People" suddenly made a move, which was hailed as the most suitable mainstream magazine to read on the toilet, which not only published a feature article about Kang Jianfei, but also made him the cover character of the magazine.

People magazine focuses primarily on American celebrities and pop culture, and rarely reports on Asian celebrities because few American readers are interested in Asian celebrities. The reason why Kang Jianfei was reported this time was the result of the active contact of the publisher of "Tomb Robbery Notes".

People has no interest in Kang's career and fame in Asia, and what attracts them is Kang's other identities, such as the investor and copyright owner of the "Terminator" series of films, such as the second largest shareholder of Paramount Pictures, such as one of the screenwriters of last Christmas's most popular movie "Ghost Love", such as the creator of the "Home Alone" series of movies. These are the things that interest American readers, and People has to cater to the preferences of its readership.

The interview was conducted during the Lunar New Year, and the reporters of People Weekly made a special trip to Hong Kong, and when they went back to correct the manuscript, it was almost the Oscars. "Ghost Love" and "Terminator 2" are both the favorites for this year's Oscars, and these two movies are related to Kang Jianfei, and it is the right time for People Weekly to publish this interview at this time.

Perhaps because Kang Jianfei's career is legendary, "People" Weekly specially spent space to get a character biography for Kang Jianfei, recording in detail his successful experience in the past ten years. If translated into Chinese, the title of the entire feature should be like this - "A Decade of Legends: From Stowaway to Entertainment Tycoon."

The huge circulation of "People" weekly magazine has its own strong influence, and less than half a month after the publication of this issue, Kang Jianfei, an Asian, has once again become a hot person.

When Kang Jianfei acquired Paramount's shares, he leaked his face in the United States, and many media reported his relevant experience. At that time, everyone did know such an Asian as Kang Jianfei, but only Americans who cared about the entertainment industry remembered Kang Jianfei's name afterwards, and most people forgot about him in a blink of an eye. This is actually quite normal, everyone knows the popular stars of Hollywood, but how many people can remember who the shareholders and presidents of the major movie giants are?

As a mainstream American magazine, "People" Weekly's systematic and in-depth special report on Kang Jianfei undoubtedly made Kang Jianfei from a celebrity to a star.

The so-called American dream, equality, freedom, and democracy, are too empty, and the more intuitive understanding is to realize ideals and change lives through one's own efforts and courage.

Kang Jianfei is too in line with the requirements of the American dream, the most important thing is the legend and drama of going from penniless to businessman, which is more in line with the American dream that the people expect.

What's even more rare is that Kang Jianfei is still very young, he is not yet 30 years old. And even with the aesthetics of Westerners, Kang Jianfei can be regarded as a handsome guy, and "People" Weekly even published a photo of Kang Jianfei boxing with his upper body, his toned body and muscle lines have added countless American female fans to Kang Jianfei.

The report of "People" weekly was a great success, and the effect far exceeded the expectations of the publicity planners, and the subsequent publicity of the new film "Notes on Tomb Robbery" naturally became a success.

Even some other second- and third-rate American media spontaneously followed the trend to report Kang Jianfei for the sake of sales, but the content of the report became varied. For example, Kang Jianfei's affair and the scandal with many Asian actresses that he can't explain. Even some gossip tabloids don't even have basic common sense, thinking that polygamy is still practiced in Hong Kong, and Kang Jianfei has married more than a dozen beautiful wives, several of whom are Western beauties, which really makes male readers envious and jealous.

From beginning to end, "Tomb Robbery Notes" spent more than $6 million in North America on a publicity budget, which was also a very high cost in Hollywood at this time.

"Notes on Tomb Robbery" was released in the middle of the Spring Festival in the United States, although it cannot be said to be highly anticipated, but there are also a group of viewers who are curious about Kang Jianfei's new film and want to go to the cinema to see it.

Before the official release, "Notes on Tomb Robbery" held several screenings, and spent money to invite many well-known film critics in the United States.

Thanks to the charm of money and the quality of the film itself, major film publications in the United States have praised "Tomb Robbery Notes" quite highly, calling it "the Indiana Jones of the East", and praising its special effects shots for being fake and real.

In this kind of situation, "Tomb Robbery Notes" was released against the strong momentum of "Teenage Mutant Ninja Turtles", ending the weekly box office champion of "Teenage Mutant Ninja Turtles" with a box office score of 16.74 million in the first weekend.

The three-day box office of 16.74 million in the first weekend is already very unsatisfactory for a Chinese-language film, but when it comes to the promotional budget of up to $6 million, this number is still a bit low.

Kang Jianfei did become famous because of the interview with "People" weekly, and the carpet publicity did let many Americans know that there was a movie "Tomb Robbery Notes". But the long-standing prejudice of zài has caused many Americans to subconsciously classify it as a garbage movie after learning that it is a Chinese-language film, and they have no interest in going to the cinema at all.

The release of "Notes on Tomb Robbery" in the United States in the first weekend was just beginning to ferment. It wasn't until the second week of its screening that this oriental adventure film really showed its head, and its good word-of-mouth spread through the audience's word of mouth and quickly became popular. (To be continued......)