Jin Yong soon saw He Chaoqiong's big strokes, and it should be said that all Hong Kong citizens saw it.

In that year, Huang Yulang bought "Tian Tian Daily", which once increased the sales of this newspaper to the third place in Hong Kong. However, after being sold to Kang Jianfei, due to a series of internal integrations and personnel turnover, the sales of "Tiantian Daily" have fallen to fifth, with barely more than 100,000 copies sold per issue.

The four newspapers in front of "Tiantian Daily" in terms of sales are: Oriental Daily, Ming Pao, Cheng Pao and Sing Tao Daily.

In the first half of this year, after He Chaoqiong straightened out the Oriental Publishing House, he was transferred by Kang Jianfei to be in charge of "Tiantian Daily". In just one and a half months, He Chaoqiong replaced two-thirds of the newspaper's management, and then carried out a major reform of the "Tiantian Daily" itself.

One day at the end of August, all the people of Hong Kong noticed a newspaper with beautiful illustrations and a fresh layout.

"This is the new edition of the Daily Daily?"

"It's amazing, there are no ads on the front page."

"The typography also looks very crisp and doesn't feel messy at all."

"And all the layouts are in full color."

"A full-color newspaper is expensive, isn't it?"

"It's not expensive, it's still the original price of 3 yuan."

“……”

These are just the first impressions of Hong Kong citizens on the new edition of Tian Tian Daily, and if you observe it yourself, you will find many different things, such as the colloquial wording of news headlines.

When Kang Jianfei came to this era and saw Hong Kong newspapers for the first time, he noticed the difference between Hong Kong newspapers at this time.

All Hong Kong newspapers have such an important front page. Most of them are advertisements, and they are basically expensive real estate advertisements. At most, only the guide to important news is news.

Secondly, all the newspapers in Hong Kong. Only the supplements, Fengyue editions, and advertising editions belong to color printing, and the other layouts are black and white. The typography and illustrations are also rigid and antique, and the reading experience is very poor, including the highest-selling "Ming Pao" and "Oriental Daily".

After Kang Jianfei bought a few newspapers, he always wanted to carry out newspaper reform, but he couldn't find time to focus on it. It wasn't until some time ago that he had a good chat with He Chaoqiong about the revision.

After He Chaoqiong took over the helm of "Tiantian Daily", he not only changed the management. Even the newspaper's layout editor and art editor have changed, and a veteran person from the French newspaper "Le Monde" has been specially invited to serve as the editor-in-chief of the "Daily Daily".

……

Sing Tao Newspaper Building.

Hu Xian called all the top officials of the newspaper to a meeting, and in front of every participant, there was a copy of today's "Tiantian Daily".

"What do you think of the revision of the Daily Daily?" Hu Xian asked.

The deputy editor-in-chief of Sing Tao Daily said: "A very beautiful newspaper that has some appeal to young people, but the cost of full-color printing is too high, and the elimination of front-page advertising has greatly reduced the newspaper's revenue. This revision is not advisable. ”

"I roughly agree with Vice President Zhang's opinion, but we can learn from the layout of "Daily Daily". Another said.

"I don't agree with changing the existing layout," someone suddenly picked up the Daily Daily. He retorted, "If you look at this newspaper, although its layout looks fresh and refined, it is done at the expense of the amount of content. News with the same content. Traditional typesetting only needs one page to be published, while with the typesetting of "Daily Daily", at least one and a half pages are needed. This undoubtedly increases the cost. What's more, this extra half of the page. How good are we to advertise? Readers are watching the news, not whether the layout is beautiful! ”

Everyone, you say a word, I say a word. In the end, it was concluded that the revision of the "Daily Daily" looked excellent, but whether it was full color printing, the cancellation of front-page advertisements, and the careful layout and illustrations...... These reforms will increase costs and reduce revenues, and will be a complete failure of the newspaper.

At the meeting, someone predicted with certainty: "I estimate that the daily newspaper will not survive for a month, and it will either change back to its original appearance or raise the price of the newspaper." ”

Looking at the ridicule of "Tian Tian Daily" by her subordinates, Hu Xian always felt that something was wrong in her heart, and she faintly felt that this revision of "Tian Tian Daily" would set off a big storm in the Hong Kong press circles.

At this moment, not only Sing Tao Newspaper is paying attention to the revision of "Tian Tian Daily", but most of the people in Hong Kong have noticed the new version of "Tian Tian Daily".

There's no way not to pay attention!

There are dozens or hundreds of newspapers at a newsstand, and people who buy newspapers can find the "Tian Tian Ribao" with full-color pictures on the front page without advertisements from a wide variety of newspapers and periodicals at a glance.

But no one thought that the reform of Tian Tian Ribao would be successful, and they believed that the revision, like the management of Sing Tao Newspaper, would not be worth the cost of increasing costs and reducing revenues.

Everyone waited to see the jokes of the Daily Daily.

A behind-the-scenes boss who started by making movies, a young and inexperienced female president, and a editor-in-chief who was invited from France to know the Hong Kong market. It's a doomed combination no matter how you look at it!

And what about the facts?

……

Lu Xinsheng wiped his face and came out of the bathroom, and after helping the Filipino maid prepare breakfast, he shouted to the bedroom: "Alain, get up and eat!" ”

shouted a few times and did not answer, Lu Xinsheng had to walk back to the bedroom and saw that his wife Chen Yuelan was still sleeping soundly. He walked over and patted his wife's face and said, "I'm going to get up soon, I'll be late again later." ”

Chen Yuelan opened her eyes in a daze, stretched out her hand and said, "Husband, I don't want to move, pull me up." ”

Lu Xinsheng wordlessly pulled his wife up and sat on the bed, Chen Yuelan got up with a yawn and dressed, and then sleepwalked to wash with her hair disheveled.

Lu Xinsheng was speechless about this, Chen Yuelan was simply a goddess before marriage, and after getting married, he found that his wife was so sloppy, lazy and funny.

That's right, this Lu Xinsheng is the grassroots phoenix man who appeared in chapter 775 of this book. He used to live in a cage house, but now he has moved into a high-end apartment because he has soaked up the daughter of the owner of the company downstairs. From an ordinary sales sales manager to a department head of the company.

Lu Xinsheng was just a crush and didn't have the courage to chase after it, and finally saw "Truman's World" directed by Kang Jianfei. I finally mustered up the courage to pursue boldly. He created all kinds of opportunities to meet Chen Yuelan by chance, and it really happened to save the goddess's life in a car accident. Then I went to the hospital every day to visit and deliver delicious food, and the two really started dating.

Chen Yuelan's father is also a small company owner with a net worth of 10 million or 20 million, and when he found out that his daughter had a grassroots boyfriend, he did not immediately object, but hired a private detective to investigate Lu Xinsheng's details.

The final result was that Lu Xinsheng joined the Chen family, which had only one daughter, and became the son-in-law and successor of the company.

Lu Xinsheng and his father-in-law Chen Boqiao sat on the sofa and chatted about the company, and waited for Chen Yuelan to wash up and then have breakfast together, when the Filipino maid came over with a newspaper and said, "Master, sir." This is today's newspaper. ”

Chen Jiazhi has four newspapers: Hong Kong Economic Journal, Economic Daily, Ming Pao and Tian Tian Daily.

Among them, "Hong Kong Economic Daily" and "Economic Daily" are both financial newspapers, and Chen Boqiao, as a businessman, must read them every day, while "Ming Pao" mainly looks at some current politics, people's livelihood and literary content.

As for the Daily Daily, the newspaper's readership is dominated by young people under the age of 30. It was only after Lu Xinsheng joined the Chen family that he started to order.

In fact, Lu Xinsheng used to read "Oriental Daily", but since Kang Jianfei bought "Daily Daily", he chose this newspaper instead.

The reason is very simple, Lu Xinsheng thinks that Kang Jianfei is his benefactor, if he is not encouraged by watching "Truman's World". It's impossible to chase down the current wife. Not only does he subscribe to "Daily Daily" every day, but Kang Jianfei also snaps up premiere tickets every time he releases a new film.

Father-in-law Chen Boqiao directly picked up a copy of "Hong Kong Economic Daily" and read it, while Lu Xinsheng went to the bottom of the "Daily Daily".

But after Lu Xinsheng flipped out the "Daily Daily", he said in surprise: "Huh." How is today's "Daily Daily" different? ”

"Big news?" Father-in-law Chen Boqiao looked at the newspaper in Lu Xinsheng's hand.

Lu Xinsheng said: "The front page of the ad is gone, you see there are still a lot of big and small headlines here, just look at the first page to know the main content of the whole newspaper." And each title is followed by a hint of the number of pages in the layout. Reading the newspaper in this way can save a lot of time, and this design is convenient and intimate. ”

Chen Boqiao took the "Daily Daily" and flipped through it. I was surprised to find that it was all color pages, and the layout was simple and refreshing. It also made him, a man with a bit of presbyopia, look effortless.

Seriously comparing the differences between the new edition of Tian Tian Ribao and several other newspapers, Chen Boqiao praised: "This newspaper is convenient and comfortable to read, and it would be nice if the Hong Kong Economic Journal could change its edition in this way." ”

Lu Xinsheng said with a smile: "Mr. Kang's business is really good, and it is a good thing that "Tiantian Daily" was bought by him." ”

Chen Boqiao thinks differently, his company is going to represent a new Japanese product in the near future, and he is thinking about which newspaper to advertise in. At this time, looking at the remodeled "Tiantian Daily", Chen Boqiao already had an idea in his heart, and with the shrewd mind of a small businessman, he realized that this newly revised newspaper would inevitably be welcomed and sought after, and he could save a lot of money by winning the advertising space as soon as possible.

……

Tian Tian Ribao was already one of the top three best-selling newspapers among young readers, even surpassing Ming Pao (whose main readership is the middle class). Now, after the revision, the fresh layout is more popular with young people, at least it looks more fashionable and elegant than other newspapers.

For an elderly reader like Chen Boqiao, the reason why he likes "Tian Tian Daily" is very simple, because its layout is easier to read than other newspapers, and he is not afraid of being dizzy and reading the wrong line in the dense text.

"Hurry up and urge the printing house, the 5,000 copies of the reprint have been sold."

"Manager, it's urging the goods outside, and it seems that 8,000 copies are not enough!"

"To be on the safe side, another 5,000 copies will be printed at the end of today, and no more pressing will be printed."

“……”

The sales department of Oriental Media Group has become a vegetable market, and it has been noisy since the morning, and many employees do not even have time to eat lunch.

A large number of people do not have a fixed habit of reading newspapers, and often go to newspaper sales points and choose a newspaper to buy according to their mood. Today, nine out of 10 such people choose to buy the Daily Daily because the layout and color printing of this newspaper are so eye-catching. Moreover, the headlines and pictures on the front page are far more likely to arouse readers' desire to buy and read than those newspapers that publish advertisements.

He Chaoqiong's sales forecast for the revised newspaper is still very conservative, and only allows the printing house to print 10,000 more copies than usual. As a result, 115,000 copies of the Daily Daily were sold out before noon.

In order not to interrupt its own business order, the "Daily Daily" only chose to print a total of 18,000 copies three times. All 133,000 copies of the newspaper were sold out on the first day of the revision.

On the second day of the revision, the printing volume of the daily newspaper increased to 150,000 copies, and all of them were still sold out.

After a week, Tian Tian Ribao continued to surpass Sing Tao Daily, Sing Pao and Ming Pao, and tied with Oriental Daily with 190,000 copies.

Many senior newspaper professionals in Hong Kong have been fooled by the miracle of the sales of "Tian Tian Daily".

In fact, the reform of the "Daily Daily". is the set that Li Zhiying played after founding "Apple Daily" in another time and space. It's just that Li Zhiying is even more ruthless, the average price of newspapers on the market is 5 yuan a piece, and he directly priced "Apple Daily" for 2 yuan and gave an apple, which attracted the envy of countless newspaper peers.

A series of reforms in the "Apple Daily" directly led to the collapse of the original order in Hong Kong's press circles, and the newspapers that stuck to the old path and did not carry out reforms closed down one after another, including the "Overseas Chinese Daily," "Express," and "Hong Kong United Daily News," which had a long history of running newspapers, all of which were closed down one after another under the "Apple Daily" offensive.

The surviving Hong Kong newspapers even include newspapers such as Ming Pao and Ta Kung Pao. More or less mimicked Apple Daily's reforms to suit the competition, which the Hong Kong industry collectively refers to as "appleization".

Although the daily newspaper did not lower its prices like the Apple Daily in another time and space, it was still extremely strong, and other newspapers more or less felt that their sales were decreasing. Because the readers were snatched away by the "Daily Daily"!

Up to this time, people from other newspapers in Hong Kong were still standing still, expecting that the "Tian Tian Daily" would not be able to bear the loss and would be finished by itself!

That's right. Although the sales of "Tian Tian Daily" are amazing, the high cost and the cancellation of front-page advertising. So that it is always in the red.

However, He Chaoqiong soon had a new move. All the merchants who wanted to advertise in the "Daily Daily" received a notice of the increase in advertising fees - the increased cost of "Daily Daily" was finally passed on to the advertisers.

A newspaper has seen a sharp increase in sales, and an increase in advertising expenses is certain. In fact, after the sales of more than 160,000 copies of "Tiantian Daily", its advertising revenue was enough to recover the cost, but then the advertising fee of "Tiantian Daily" continued to rise.

There is no way, if you want to achieve a high profit for the newspaper, the advertising fee must increase sharply!

More than eighty percent of advertisers strongly protested against this, and nearly half of the customers directly canceled the advertising list, in order to blackmail the advertising fee of "Tiantian Daily" back to the original price.

He Chaoqiong's response was: Ignore it!

Because the sales of "Tiantian Daily" are almost surpassing that of "Oriental Daily", there is no need to worry about advertisers at all, and the telephone calls of the newspaper's advertising department have not stopped at all every day.

In the end, the advertisers had to accept the reality and obediently take out the money.

Within six months, Oriental Daily, Cheng Pao and Sing Tao Daily were revised, while Ming Pao also cancelled its front-page advertisements and added color pages.

The wave of reform set off by Tian Tian Ribao has been going on in Hong Kong for several years. When readers are accustomed to newspapers that are printed in full color and beautifully typeset, those traditional newspapers with poor reading experience have no soil for survival, and they will either follow the reform or close their doors, without exception.

At this moment, no one dares to despise He Chaoqiong, the daughter. Because the reform of the "Daily Daily" was carried out under her auspices, the outside world put all the credit for the reform on her, and she was also honored as "the queen of the new generation of newspapers" by the good deeds.

Of course, that's all for later.

Kang Jianfei now just wants Jin Yong to see He Chaoqiong's ability, and then asks He Chaoqiong to talk to Jin Yong about the acquisition of "Ming Pao", and he, a so-called leftist, has to stay out of it from beginning to end.

And Jin Yong, at this time, was also holding the "Daily Daily" and sighed: You can't underestimate anyone, gambling kings are good means, and the reform of Hong Kong's press industry is imperative. (To be continued......)